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Summary:

Now that Facebook has launched its Facebook Connect and Google countered with Friend Connect, surprise surprise, MySpace is launching its own effort, MySpaceID. (It was, until recently, labeled Data Availability.)  MySpaceID consists of two core components: Open Standards (“The Open Stack” including OpenSocial, OAuth, and OpenID) […]

myspaceidNow that Facebook has launched its Facebook Connect and Google countered with Friend Connect, surprise surprise, MySpace is launching its own effort, MySpaceID. (It was, until recently, labeled Data Availability.)  MySpaceID consists of two core components: Open Standards (“The Open Stack” including OpenSocial, OAuth, and OpenID) and Google Friend Connect.

    How all this works – I don’t know, and frankly, I don’t care. What it is essentially meant to do is what Facebook Connect does: act as a tool to federate and aggregate web services on the MySpace social network. It allows people to publish activities from partner sites such as Eventful, Flixster, and new partners Vodafone and Netvibes — all of which are developing MySpaceID implementations.  On a grander scale, all this talk about IDs and Connects is just that — a lot of talk.

    Dave Winer put it well when he wrote, “We’re seeing feature wars. That’s what’s going on between Facebook and Google, both perfectly timing the rollouts of their developer proposition to coincide with the others’ — on the very same day! I don’t even have to look at them and I am sure that they’re too complicated.”

    I couldn’t have put it better myself. Google has put some seriously smart people on it social efforts, but I wonder if it can get the traction of Facebook’s community. In response to a post by George Fletcher (which was in turn a response to a post by mesomeone said,

    Ordinary people want the capabilities of federation, but will not tolerate the complexities of the current federation technologies – they will suffer with the current “walled garden” aggregated models, staying put until they’re fed up enough to move to another flavor of the same thing.

    Ain’t that the truth. In such a world, Facebook is a winner – mostly because it has made things simpler. How will MySpaceID fare? Your guess is as good as mine.

    Recommended Blog: Hueniverse, a blog penned by Eran Hammer-Lahav, Yahoo!’s Open Web Evangelist. Lots of great stuff on OAuth if you want to understand the issues and learn about the intricacies of various standards.

    1. Om, this isn’t “just talk” this is actual interoperating implementations of Open Standards. Of course most people don’t need to know the names of the specs, any more than they need to distinguish SMTP, POP and IMAP.
      Pretending that interoperable open specs are walled gardens – now that is just talk.
      If you and Dave Winer want to understand this difference, rather than proudly declare ignorance and handwave about strategy, I’m very happy to talk to you for as long as you need.

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    2. @Kevin

      I understand what you are saying — but I think most average people don’t seem to care for either solutions. I am declaring ignorance because I am trying to find an easy way as to explain this to my non-techie friends that this really matters. They are the same people who are happy to upload a lot of photos and videos to facebook because it works. They are the people who will be happy to use iGoogle or My.Yahoo as long as it doesn’t really involve learning too many new tricks.

      Also I didn’t quite understand this comment — “Pretending that interoperable open specs are walled gardens – now that is just talk.” Can you explain.

      And yes, I am open to sit down and talk. You name the place and time.

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    3. [...] GigaOm:  MySpace launches MySpaceID [...]

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    4. Hi Om,

      I totally agree, Facebook is the winner here, mainly because they’re doing it well and because that’s all they do. I’d love you to read my post here http://cli.gs/7zMPz4

      Jorge

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    5. Hail to the thieves

      There is already an Open standard for identity on the internet.
      OpenID allows users to control their online identity without have any vendor lock on.
      OpenID works and allows for user control. We do not need any other vendor driven proprietary online identity solutions. In this area it seems that if the solution starts with the name of a company you can be fairly certain it is proprietary and is a one sided relationship that is tilted to the vendor

      The Myspace and Facebook ID initiatives are a slap in the face to the Open Principals of the internet.

      Any developer and proponent of a truly Open web must take an active roll in pushing for the success of OpenID.

      In my view this is an area where one cannot be on the side lines, we have to take an active roll in making sure that members identities and their data are owned by members and not companies that want to lock in with proprietary solutions.

      So interesting that a short time ago Microsoft (A closed source company) wanted to push forward a standard (Passport) that would have give users the ability to have one log in that worked for many sites. At the time many in the tech and development community saw this as just another Microsoft Land Grab for our Identity and our Content. Many people saw Passport as a Microsoft effort to finally gain control of the internet by becoming the standard for digital identity.

      Today we have no less than 3 closed source companies in a race to become the “Standard” for holding or Identity and therefore having access to the content that we read and the content that we creates.

      All of this at a time when there are many Open Source standards that could be used (Openid is just one that comes to mind) that if properly deployed would do the right thing by putting the user/member in charge of their log in as well as their relationships across many sites.

      Have we forgotten the lesson of the not so distance past ?

      Why do we not see a problem with the big 3 trying to become the proprietary standard in this very important area ?

      Why do developers especially Open Source developers continue to build and extend applications for closed source companies that under mind open source standards and ideals ?

      Why do users continue to view giving control of their identity and content to these companies as a win, when in fact the win is clearly on the side of the company that you have allowed to take control of your identity and to generate value and revenue from your content. In return for our compliance we do not even have a right to take our identity and our content where we want.

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    6. Hail to the thieves

      There is already an Open standard for identity on the internet.
      OpenID allows users to control their online identity without have any vendor lock on.
      OpenID works and allows for user control. We do not need any other vendor driven proprietary online identity solutions. In this area it seems that if the solution starts with the name of a company you can be fairly certain it is proprietary and is a one sided relationship that is tilted to the vendor

      The Myspace and Facebook ID initiatives are a slap in the face to the Open Principals of the internet.

      Any developer and proponent of a truly Open web must take an active roll in pushing for the success of OpenID.

      In my view this is an area where one cannot be on the side lines, we have to take an active roll in making sure that members identities and their data are owned by members and not companies that want to lock in with proprietary solutions.

      So interesting that a short time ago Microsoft (A closed source company) wanted to push forward a standard (Passport) that would have give users the ability to have one log in that worked for many sites. At the time many in the tech and development community saw this as just another Microsoft Land Grab for our Identity and our Content. Many people saw Passport as a Microsoft effort to finally gain control of the internet by becoming the standard for digital identity.

      Today we have no less than 3 closed source companies in a race to become the “Standard” for holding or Identity and therefore having access to the content that we read and the content that we creates.

      All of this at a time when there are many Open Source standards that could be used (Openid is just one that comes to mind) that if properly deployed would do the right thing by putting the user/member in charge of their log in as well as their relationships across many sites.

      Have we forgotten the lesson of the not so distance past ?

      Why do we not see a problem with the big 3 trying to become the proprietary standard in this very important area ?

      Why do developers especially Open Source developers continue to build and extend applications for closed source companies that under mind open source standards and ideals ?

      Why do users continue to view giving control of their identity and content to these companies as a win, when in fact the win is clearly on the side of the company that you have allowed to take control of your identity and to generate value and revenue from your content. In return for our compliance we do not even have a right to take our identity and our content where we want.

      Share
    7. [...] has led to a federate versus aggregate debate, and the ID wars. Nevertheless, whether it is Bebo, Facebook, MySpace or Google – they are all trying to solve the [...]

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    8. [...] has led to a federate versus aggregate debate, and the ID wars. Nevertheless, whether it is Bebo, Facebook, MySpace or Google – they are all trying to solve the [...]

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    9. very interesting, so now everything has change, william your comment are great.. :)

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    10. [...] If Om Malik and Dave Winer think all these open technology releases are too complicated and that Facebook’s integrated approach is superior – what would they have us do? Give up?  What’s the alternative?  Got a better way to do it? [...]

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