ManiaTV has bulked up its management team: adding six seasoned vets from companies like Disney (NYSE: DIS), NBC and Joost just a few weeks after laying off about 20 employees. The bulk of the cuts came on the production side — as the online TV network/content development company said it would devote less resources to producing its own original shows and bring in more third party content. The two VP level hires are replacements: new VP of Business Development Daniel Paul is replacing Sony (NYSE: SNE) vet Peter Clemente, while Michael Klein, the new VP of Sales is replacing Sean Ryan. Paul and Klein join maniaTV from Joost and National Lampoon, respectively.
It’s a sign that maniaTV is still searching for direction: the company relaunched in 2007 and shifted its focus from UGC to professionally produced Webisodes, then relocated its headquarters to LA earlier this year. It has raised a total of $26 million from DAG Ventures, Benchmark Capital and others along the way.