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Summary:

In the year and a half since we launched Earth2Tech, it’s become really clear to me that the technologies that were created in the Internet, computing and IT industries will be at the forefront of the fight against climate change. Think I’m drinking my own Kool-Aid […]

In the year and a half since we launched Earth2Tech, it’s become really clear to me that the technologies that were created in the Internet, computing and IT industries will be at the forefront of the fight against climate change. Think I’m drinking my own Kool-Aid over here in Silicon Valley? Imagine how a powerful social network effect could fundamentally change our energy consumption behavior; how the future of greener electric vehicles relies on networks and IT (hello, Car 2.0!); how software and databases will enable companies to monitor their energy and carbon emissions; or how the next generation of the electrical grid will take a cue from the intelligence of the Internet.

This intersection is the focus of our upcoming one-day event, Green:Net. In a year that promises some excellent conferences focused on the cleantech industry, Green:Net offers a solution for a yet-unmet need. There seems to be a lack of dialogue between the IT and web industries and the cleantech world, and led by our broadband-focused parent site GigaOM, we want to open up that line of communication.

Green:Net will take place on March 24, 2009, at San Francisco’s Golden Gateway Club. We already have a superb lineup of speakers including

  • Bob Metcalfe, Inventor of Ethernet, General Partner at Polaris Venture Partners and proponent of Enernet, the energy network.
  • Rob Bernard, Microsoft’s Chief Environmental Strategist

Other confirmed speakers include:

  • Saul Griffith — Co-founder of Makani Power, Squid Labs, Potenco and Wattzon, and MacArthur Prize Winner
  • Jonathan Koomey — Professor, UC Berkley and Lawrence Berkeley National Laboratory
  • Dr. Albert Esser — VP of Data Center Infrastructure Group, Dell
  • Rob Aldrich — Principal, Energy Efficient Solutions, Cisco
  • Bill Vogel — CEO, Trilliant
  • Andy Tang — Director of Smart Web, PG&E
  • Sunil Sharan — Smart Grid Director, GE
  • Erin Carlson — Director, Yahoo for Good, Yahoo!
  • Paul Holland — Partner, Foundation Capital
  • Erik Straser — Partner, Mohr Davidow Ventures
  • Steve Westly — Founder, Westly Group
  • Martin Tobias — Founder, Kashless.org

In days to come, we will be updating the list of speakers and will update the conference web site accordingly.

The event will also include a startup launch session, which will introduce 10 up-and-coming startups that are leveraging digital technologies for green aims. Pitch us your company!

You can register for the conference at the conference website, which also details information about schedule, speakers and the venue itself.

See you in San Francisco in March 2009!

By Katie Fehrenbacher

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  1. Sounds cool!

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