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It’s a tough time for magazines and for music, so music and lifestyle mag The Fader is teaming up with indie-focused site Pitchfork on conte…

It’s a tough time for magazines and for music, so music and lifestyle mag The Fader is teaming up with indie-focused site Pitchfork on content and advertising, the companies said in a joint announcement. The two will also collaborate on money-making events like concerts and festivals. While both cover a broad range of music, the style and tone of the print-based Fader and the web-only Pitchfork are markedly different. Still, both have been trying to expand their web offerings in the past year. Pitchfork, for example, launched a music video channel back in April and Fader has been building up its social net offering TripWire. AdAge adds that the deal is a good way to mix Fader Media’s 1.3 million print and online audience with Pitchfork’s 1.6 million unique users and 16 million monthly pageviews.

  1. Yes it does look like printed magazines are in for a tough run. We've noticed magazines getting smaller and smaller in our niche. Cooperation like this or even mergers could be the answer.

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