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Summary:

When news came out that Conde Nast was launching its teen social media site Flip.com, back in 2006, Staci had a very pertinent question: “Ca…

imageWhen news came out that Conde Nast was launching its teen social media site Flip.com, back in 2006, Staci had a very pertinent question: “Can Conde Nast, which has been so good at matching demographics with ideas for print, create an online place appealing enough to catch and keep teen girls attention among so much competition?” Now, with the announcement that it is closing Flip.com, the answer seems to be no. The site will close down on Dec. 16, according to a note sent out to users, reported by FishbowlNY. “If you have any flipbooks that you would like to save before this date, we suggest you print them. It’s easy; go to the flipbook and click on the Print button just below it.” How convenient…

Just a few months after the site’s beta launch early last year, the company tied to retool it, and make it more about partnerships and working through other social networks like MySpace and Facebook. Even that didn’t seem to have work. Part of the problem has been its own internal bungling and key employee defection. Then, it didn’t have a big traffic funnel to bring any kind of mass to the social net, and if anything, the key in such an effort is the network effect.

More after the jump

Conde Nast, which some thought to be the perfect magazine machine and almost immune to a downturn, is having a particularly tough time now: it has been slashing jobs across the board, including at Portfolio and Men’s Vogue, as well as its online division CondeNet. Flip.com was run out of CondeNet, and its budget review finished just late last month…Flip’s closure is likely a result of that review. What else will the company pull the plug on? Any ideas? And by the way, I stand by my earlier prediction: I wouldn

  1. It is true that Anna Wintour is taking over the cast-off assets since Si is replacing her with her French counterpart as reported by Gawker?

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