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Summary:

Phorm’s chief operations officer and several members of its board have left the company, citing disagreements with CEO Kent Ertugrul. According to a regulatory filing, Steven Heyer, David Dorman, Christopher Lawrence and Virasb Vahidi — who also served as the controversial ad firm’s COO — have […]

Phorm’s chief operations officer and several members of its board have left the company, citing disagreements with CEO Kent Ertugrul. According to a regulatory filing, Steven Heyer, David Dorman, Christopher Lawrence and Virasb Vahidi — who also served as the controversial ad firm’s COO — have stepped down from the Phorm board. The four blamed their departure on “a result of differences with Mr. Ertugrul as to the management and future direction of the Company.”

Phorm has already replaced them, and plans to continue selling ISPs on a program that delivers targeted advertisements based on where a customer surfs on the web. However, with other UK broadband providers rejecting Phorm‘s rather invasive technology, another investigation into the legality of Phorm’s actions and worries in the U.S. over privacy, maybe the executives were getting out while the getting was still good.

By Stacey Higginbotham

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  1. I actually think the other way around. The CEO, Kent Ertugrul, has been very shrewd to date in replacing the board when necessary. As the business is mainly focussed in the UK, the new board members will be more valuable to the company. I think it is a positive move for the company.

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  2. @John

    not quite. what Phorm said was only what was required to disclose due to being listed. expect many more to have left as well but they kept mum on that. if you look in the background of the ceo/owner you will find out that the new hires do not look terribly independent…

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  3. And others will see this as a Cynical attempt to manipulate the regulating Bodies.

    Unlike the US despite some changes in the UK over the last decade the Voters do not like Lobbying which directly affects their lives especially when they themselves are having a hard time getting any relevant details from the UK Bodies who are Supposed to Inform,Advise & TAKE NOTE of the Public INTERESTS!`

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  4. [...] also resigned. Earlier this month some company executives and board members left Phorm after disagreeing with CEO Kent Ertugrul. Phorm had been in trials with British Telecom that concluded earlier this month. Phorm continues [...]

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  5. [...] Phorm Pops Up Again, This Time in Brazil By Stacey Higginbotham Mar. 26, 2010, 7:02am PDT No Comments          0 Phorm, the controversial startup that delivers targeted ads based on a person’s web surfing, has signed deals with five Internet Service Providers in Brazil. After customer and regulatory outrage in the UK over the idea that ISPs would monitor a person’s web surfing habits through deep packet inspection in order to deliver advertising (and especially that Phorm and BT would trial this intrusive technology without telling subscribers), Phorm went quiet. [...]

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