Industry Moves: Yahoo’s Chief Of Insights Joins Bunchball As CEO

Another senior exec departure for Yahoo: Chief of Insights Peter Daboll has defected to head up social media and gaming provider Bunchball. Daboll’s pedigree in consumer insights is extensive, including stints as president and CEO of *comScore*, president and COO of market research and survey firm MarketTools, and COO of MediaPlan. Redwood City, CA-based Bunchball has raised $6 million over two rounds since its inception in 2006, with Granite Ventures and *Adobe* Ventures as backers. Release.

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