Pownce, a microblogging service started by Leah Culver and others back in May 2007, has been acquired by blogging software giant, SixApart and will be shutdown. Culver and other members of the Pownce team are going to work for San Francisco-based Six Apart, well known for products such as MoveableType and TypePad. What it means — negligible or no money changed hands.
Pownce seemed like a pretty cool idea, but it never got any major traction, losing out to the simpler and more popular Twitter. I used the service for a few months but then lost interest, and so did many of my friends. From Culver’s post, it seems that SixApart is going to incorporate Pownce’s microblogging technology into its blogging platforms. It makes a lot of sense for SixApart to buy a microblogging platform, since microblogging is one of the faster growing parts of the “social media ecosystem.”