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Summary:

It’s true, eCards are soooo ’90s, but that’s only because most of them look terrible, aren’t specific or personalized enough, and/or cost money. But OfficeMax’sElfYourself campaign? TIMELESS. Send your own ElfYourself eCards The holiday campaign, in which users attach a photographed head to an animated dancing […]

It’s true, eCards are soooo ’90s, but that’s only because most of them look terrible, aren’t specific or personalized enough, and/or cost money.

But OfficeMax’sElfYourself campaign? TIMELESS.

Send your own ElfYourself eCards

The holiday campaign, in which users attach a photographed head to an animated dancing elf, is up for its third season. Last year, OfficeMax brags, the site had 193 million site visits in six weeks. That’s huge.

This year, OfficeMax ditched the ElfYourself creators at Toy New York and EVB to work with online video shop JibJab, whose is core business is selling personalized eCards (it calls them “Starring You!”).

Office Max explains that JibJab helps offer more elves, more dances — and real-life souvenirs. The animations also look pretty good. But users are complaining about having to register for JibJab, the overt merchandising, and the lack of webcam support.

But c’mon, it’s not like OfficeMax is hawking office supplies in the background of its awesome new disco and hoedown themes. ElfYourself is by far the best free customized happy holidays stunt you’re going to find. This year’s tagalong efforts are lamer than lame by comparison. (Whoohoo…Tiled gingerbread men with your head on them, from Virgin Mobile.) Surely there’s at least one face you’d like to put a smile on…or attach a spastically dancing elf to.

Embedded above is our NewTeeVee holiday card, from Chris, Liz, Liz Shannon, and our dogs.

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  1. Comedy site JibJab raises $7.5 million, no joke » VentureBeat Thursday, January 8, 2009

    [...] was behind OfficeMax’s mega-popular ElfYourself holiday greeting campaign this year, where users can stick friends’ faces onto the bodies of [...]

  2. MTVN Reps JibJab, Spike.com Gets Porn « NewTeeVee Monday, January 26, 2009

    [...] and custom sponsorships. JibJab, which found success in presidential parodies and e-greetings like OfficeMax’s ElfYourself holiday season greeting last year, recently raised $7.5 million in Series C funding. JibJab claims [...]

  3. MILFyourself – a spoof on ElfYourself | Kristofer Mencák Wednesday, February 11, 2009

    [...] OfficeMax got a huge success with ElfYourself (not active anymore) around christmas 2008 (193 million visits). [...]

  4. it is a cute ecard

  5. a nice site to make a personalized video from santa

  6. Obama Wishes You (But Not Me) Happy Holidays Thursday, December 24, 2009

    [...] without precedence. OfficeMax has been offering its ElfYourself animated holiday postcards for four years in a row now, and PalTalk actually launched a personalized viral video about a fictitious presidential [...]

  7. Jibjab Co-founders: Advertising Doesn’t Work Wednesday, March 17, 2010

    [...] sales, ads and partnerships with brands like OfficeMax, for whom the studio has been producing the viral holiday hit Elf Yourself. Jibjab originally inked a number of exclusive distribution deals with  portals like Yahoo and [...]

  8. JibJab Doing a Million Transactions a Year Monday, June 28, 2010

    [...] JibJab still does a number of sponsored projects, such as its annual ElfYourself campaign with OfficeMax or a recent partnership with LucasFilms to promote the 30th anniversary of Empire Strikes Back, the [...]

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