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It’s becoming a more widely held view – that BBC should start becoming a platform for commercial rivals’ content. Telegraph TV editor Guy Ru…

It’s becoming a more widely held view – that BBC should start becoming a platform for commercial rivals’ content. Telegraph TV editor Guy Ruddle told C21’s FutureMedia conference in London: “I want the BBC to open up iPlayer to other content providers. Why the hell should we all pay for the development of the iPlayer and then only get BBC programmes? Shouln’t that be a fundamental part of the BBC’s role? If it’s going to be a provider of new distribution channels, shouldn’t it for do everybody and not just the BBC? Come on everybody, let’s lobby!” Ruddle said it was a personally-held view.

Ruddle said he was not yet able to say whether 50 more job cuts announced by Telegraph Media Group yesterday would affect his Telegraph TV operation, video for which is produced by ITN, though the make-up of the cuts will become clearer next week. The outfit is “burgeoning”, Ruddle said, though he declined to give traffic stats and said monetising through ads could prove tricky: “If you kill that (success) off by surrounding it with 20- or 30-second pre-rolls or one-minute post-rolls all the time … people won’t watch it. We have to work at ways to commercialise our content without pissing off our users.”

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  1. "Why the hell should we all pay for the development of the iPlayer and then only get BBC programmes?"

    The question should really be turned on its head. Why the hell should we be paying for the BBC to develop distribution platforms when there are others that can do the job just as well or better?

    The BBC is spending millions on developing technology that already exists and in many cases is simply superior to what the BBC has delivered. It has also spent millions to advertise the iPlayer.

    In the same way that production for the BBC is now done by many independent companies, so the BBC should look to distribute the content through third parties. Then there would be a financial return rather than additional cost.

    A streamlined BBC would be better for content owners, distribution platforms and the licence fee payer.

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