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Summary:

No point in sugarcoating it: even the online ad revenues for the newspapers are in a bad shape: For the Q308 numbers released by Newspaper A…

No point in sugarcoating it: even the online ad revenues for the newspapers are in a bad shape: For the Q308 numbers released by Newspaper Association of America (via Robert MacMillan): total online ad revenues came in at about $749 million, down 3 percent from the previous quarter figures of $776.5 million. This is the second straight quarter of online ad revenue decline for U.S. newspapers. Print, not surprisingly, is down a more brutal 20 percent.

John Strum, the CEO of NAA, is putting up a brave face: “The continued reliance on newspaper advertising by companies, industries, candidates, foreign governments and others who have something important to say to the American consumer and society – proof of the power of newspapers to influence attitudes and action.” Ah, the parallel world…

Speaking of parallel worlds, professional pithy advice-giver Seth Godin has his analysis of what went wrong at the *New York Times*, and what could still be done to save it. He has a brilliantly original idea: “using existing momentum and clout to build assets for the next business.” Yep, I warned you about the pithy part…

  1. Not original, but easily and often overlooked, particularly by dinosaurs.

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  2. Please tell us why the consumers would buy your newspapers
    and why business owners would want to advertise in them!

    The reporters/jouornalists refuse to print anything at all that
    is praiseworthy of the Conservatives. The Liberal/Democrat
    group has bought you out heart and soul.

    Right now there are millions and more millions of Americans
    that are truly angry over the fact that OBAMA thinking he is
    better than most of the people in lowly United States and
    "THUS HE REFUSES TO ALLOW HIS BIRTH CERTIFICATE

    the stupid newspaper owners and dumber reporters will not
    mention one word of this "white collar terror"…that's right, they
    refuse to even mention the word birth certificate.

    The truth is that if it were a CONSERVATIVE, those such
    as Reynolds and William Jefferson and Dickie Durbin would
    be screaming for: "ANYONE THAT PUT A FAKE BIRTH
    CERTIFICATE UP ON HIS OWN WEBSITE TO 'CHEAT'
    THE PUBLIC SHOULD GO TO PRISON…" You know it is
    true and so do we people.

    Today's papers are not newspapers, they are a congealed
    mess of Liberal Agenda. The very fact that OBAMA is so
    'ornary' and refuses to act like a man turns our stomachs.
    He has a way of thinking that only what he wants to be news
    should appear in; the newspapers.

    Do you remember that he told you: "…DON'T MENTION MY
    EARS..", "…LEAVE MY WIFE ALONE..",

    Tell us one thing that you have not told us yet….
    WHY DID OBAMA GO TO AFRICA AND CAMPAIGN FOR
    (his cousin?) Raila Odinga…who is a known 3rd world
    Dictator and Killer….?

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  3. They blame everything except themselves. I have not subscribed to a newpaper since 1995. Now (especially after the last election) you cannot even watch local news casts on the alphabet stations and of course the national news is a joke – geared for the elderly and those that cannot think for themselves.

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