http://gigaom.com/2008/11/25/behind-the-scenes-of-the-obama-campaign/ Tue, 21 May 2013 11:52:50 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2008/11/25/behind-the-scenes-of-the-obama-campaign/#comment-465327 Thu, 27 Nov 2008 00:28:18 +0000 http://newteevee.com/?p=12734#comment-465327 [...] Obama’s Video Strategy: A Peek Behind the Curtain [NewTeeVee] – “During the 2008 presidential election, the Barack Obama campaign set up dedicated new media teams in many states, but there were only eight with dedicated videographers: Pennsylvania, Virginia, Colorado, North Carolina, Florida, Michigan, Ohio and Wisconsin. What do those states have in common? They were key swing states — and on Nov. 4th, Barack Obama won every single one. I recently spoke with with Kevin Hartnett, director of new media for the Pennsylvania campaign … In this election cycle, the incorporation of online video as part of a wider new media strategy was clearly revolutionary — even to those involved. “This was not something the political professionals on the campaign had had before,” Hartnett said. “” (Fascinating look at how important social software, online campaigning and the cheap’n’easy nature of digital video was to Obama’s largely grassroots campaigning.) [...]

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