Summary:

– Whither display?: The woes of online publishers and ad firms that rely on banner ads and the like have been adding up all year, but the e…

Whither display?: The woes of online publishers and ad firms that rely on banner ads and the like have been adding up all year, but the economic crisis could push the format over the cliff. Some media execs see salvation, though, by promoting old fashioned “reach and frequency” as opposed to clicks. MEC Interaction Managing Director Carrie Frolich:

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