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Summary:

Felicia Day, creator of web series The Guild, said during her talk at NewTeeVee Live that she had some major sponsorship on news on the way. Looks like it’s a bit more than just that: The Hollywood Reporter writes that Microsoft has nabbed the exclusive rights […]

felicia-dayFelicia Day, creator of web series The Guild, said during her talk at NewTeeVee Live that she had some major sponsorship on news on the way. Looks like it’s a bit more than just that: The Hollywood Reporter writes that Microsoft has nabbed the exclusive rights to the second season of the series and will show it across the Xbox, MSN and Zune platforms.

Sprint will sponsor all 12 episodes of the season across the three Microsoft outlets and will have commercials attached as well as product placements within the show.

Day told us earlier this month that she rejected about 25 offers to sponsor the geek-friendly comedy, saying, “For me, an important part of the show is that I retain the rights to the show.” Her deal with the Redmond giant lets her keep the intellectual property rights to The Guild while collecting an up-front fee. This means that should The Guild follow in the footsteps of Sanctuary (another series where the creator held on to the IP) and move to TV, Microsoft won’t participate in any revenues generated from that.

New episodes will run on Microsoft properties for the first month and then move to the series’ home at watchtheguild.com, where Microsoft will continue to retain ad revenue generated. Also, new episodes will run day-and-date in 9 languages in 26 different countries that have Xbox Live.

Microsoft is not messing around when it comes to adding video content to the Xbox. It launched its line of original horror series this fall and just last week added Netflix streaming to the service. And Day is turning into quite the new media mogul herself, she’s got a deal to produce another gamer-related series for Machinima.com.

  1. Congrats Felicia!

    Now where can I get an embed of the Season 2 trailer for my blog?

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  2. [...] New TeeVee [...]

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  3. [...] a également été interviewée durant l’événement, et annonçait quelques jours plus tard un partenariat avec Microsoft concernant la distribution de la prochaine saison de la mini [...]

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  4. Great news for Felicia Day, The self-publishing route is moving forward and showing feasibility.

    As this process moves on there will be no need for a Microsoft, she could do all the cross promotion deals online, herself.

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  5. We met Felicia at NewTeeVee Live and Matt Boyd’s interview with Felicia just went live at:

    http://www.kwanzoo.com/social-trivia/a-conversation-with-felicia-day.shtml

    There’s a cool, embedded trivia quiz at the end with questions from “The Guild Season 1″ that the show’s fans will enjoy!

    Mani

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  6. [...] had previously chosen Microsoft and Sprint last season because they allowed her to retain full rights to the show, paying [...]

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  7. [...] Expect More Web Series on Xbox Anytime Soon While Felicia Day and her Guild may have scored a great deal for distribution on the Xbox and other Microsoft platforms — in which she got promotion to a massive audience, Sprint [...]

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  8. [...] content to the PlayStation Network — maybe even leaving the network open to a deal similar to The Guild and Microsoft — though they (DITTO HERE) want to “focus on quality over quantity and deliver content [...]

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  9. [...] Chicken Machine Show. Oh and she produces The Guild, that web series you might have heard about once or twice. Below, she preaches the virtues of niche-oriented content, and admits to an [...]

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