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Summary:

Having given Qik and Flixwagon a spin for our live mobile coverage of red carpets and major launches, last weekend we gave competitor Kyte a try. En route to the YouTube Live event, I stopped by Om’s to borrow a Nokia N95, loaded it up with […]

Having given Qik and Flixwagon a spin for our live mobile coverage of red carpets and major launches, last weekend we gave competitor Kyte a try. En route to the YouTube Live event, I stopped by Om’s to borrow a Nokia N95, loaded it up with Kyte, and then simultaneously tried to product test and cover the YouTube circus.

It mostly worked, though the first hour or so was dicey. First of all, there’s not even a link to create a Kyte account on Kyte.com. You have to go to Kyte.tv. Then, I couldn’t get good enough 3G coverage to send video, much less livestream, and I didn’t realize all the hoops I’d have to jump through to be authenticated on YouTube’s Wi-Fi network. But eventually it came together, in time for me to stream a few cheesy backstage walkthroughs, some on-the-fly interviews, and some blurry shots of the show from my excellent seat.

I do like Kyte’s widget interface, where the most recent clip rises to the fore, but it’s not without its bugs; one clip ended up appearing four times in my stream, and I couldn’t default the embed to not autoplay. Furthermore, there’s no way for me to leave that embed as it is, with just the clips from YouTube Live, unless I never stream from that Kyte account again.

So after the fairly successful outing at YouTube Live, I stopped by Kyte this afternoon, where they are preparing to launch branded mobile web pages as well as the incorporation of Google AdSense for Video tomorrow. Kyte CMO Gannon Hall told me that my difficulty getting between Kyte.com and Kyte.tv is actually a matter of design; the company is deemphasizing its consumer product. In fact, he said, despite the fact that Kyte had encouraged me to try their product for the event, I was actually breaking their terms of service by showing the widget on a commercial page.

So who does Kyte want as users? Publishers like Huffington Post, musicians like 50 Cent (both are active users). They would take me too, but I’d have to pay — starting at around $50 per month for basic service and $1,000 for high-level service (actual pricing plans will be set in January, said Hall). Kyte also plans to improve its content management tools so customers can get the level of service they’d expect with a Brightcove-like video platform. Which, if they’re going to ask you to pay, is only fair.

My hands-on test was informative — I’d say of Kyte, Qik, and Flixwagon, Qik has the easiest video publishing experience and the least hiccups encountered in my use. But I could see the value in paying to upgrade to a more stable and full-featured service.

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  1. Liz, there is a new kid on the block you may want to try out: Next2Friends.com

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  2. Thanks for the post Liz.

    You are correct that our business model is focused on brands. We provide a cost-effective platform that enables brands to drive traffic to their own destinations, build community, and monetize their content.  

    While any individual consumer can use Kyte by signing up for a free account at http://www.kyte.tv, we are focused on providing brands with the tools that they need to produce content more frequently, engage with audiences both online and mobile, reach new users through social network distribution and viral sharing capabilties, and monetize.

    The new features that we rolled out today — branded mobile web apps (http://www.kyte.com/platform/pg/branded_mobile_web/), Google AdSense for Video support (http://www.kyte.com/platform/pg/ad_network_partners), and integration with AdTech Helios IQ and LightningCast ad servers (http://www.kyte.com/platform/pg/ad_server_integration) — align with that strategy.

    Readers can learn more at: http://www.kyte.com/blog

    You’ll also find on our blog examples of brands that have used the various production methods on our platform.  Here are a few:

    Mobile (both live and recorded) — Ellen DeGeneres, John Legend, Huffington Post, All American Rejects

    Uploaded pre-produced content — Alicia Keys, Pussycat Dolls, celebrity entertainment show Extra, 50 Cent, Lady Gaga

    Webcam (both live and recorded) — Robert Scoble, Travel Channel’s Bizarre Foods Show, metal band Lamb of God.

    Thanks!

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  3. What is kyte?

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  4. [...] Kyte Doesnt Want Me As a User (Unless Ill Pay) – Newteevee.com [...]

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  5. [...] Kyte Doesnt Want Me As a User (Unless Ill Pay) – Newteevee.com [...]

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  6. [...] we’ll keep pestering them to get more info. Recently mobile vid-caster Kyte started de-emphasizing its consumer service to focus on [...]

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