Comments on: Microsoft Search: New Name, Still Lame http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 19:44:08 +0000 http://wordpress.com/ hourly 1 By: Can an $80M Ad Campaign Help Microsoft Search? http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/#comment-946833 Can an $80M Ad Campaign Help Microsoft Search? Tue, 26 May 2009 03:32:05 +0000 http://gigaom.com/?p=30125#comment-946833 <p>[...] Om Malik | Monday, May 25, 2009 | 8:30 PM PT | 0 comments Microsoft is going to spend $80 million on an advertising campaign to support its new search effort, rumored to be called Bing, as the company once again takes on deeply entrenched rivals Google and Yahoo. AdAge magazine reports that the campaign could eventually hit $100 million. There was some talk that Microsoft would rename its search effort Kumo. [...]</p> [...] Om Malik | Monday, May 25, 2009 | 8:30 PM PT | 0 comments Microsoft is going to spend $80 million on an advertising campaign to support its new search effort, rumored to be called Bing, as the company once again takes on deeply entrenched rivals Google and Yahoo. AdAge magazine reports that the campaign could eventually hit $100 million. There was some talk that Microsoft would rename its search effort Kumo. [...]

]]> By: Microsoft expected to rebrand Live.com to Kumo.com | Webatlantis http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/#comment-914555 Microsoft expected to rebrand Live.com to Kumo.com | Webatlantis Mon, 24 Nov 2008 22:28:15 +0000 http://gigaom.com/?p=30125#comment-914555 <p>[...] Microsoft Search: New Name, Still Lame [...]</p> [...] Microsoft Search: New Name, Still Lame [...]

]]> By: glu http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/#comment-914542 glu Mon, 24 Nov 2008 20:19:00 +0000 http://gigaom.com/?p=30125#comment-914542 <p>lame is right. [sigh]</p> lame is right. [sigh]

]]> By: Nick http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/#comment-914536 Nick Mon, 24 Nov 2008 19:11:16 +0000 http://gigaom.com/?p=30125#comment-914536 <p>The problem is that there's no market appetite for evolutionary improvements in an existing brand. That's the reason that companies like Black & Decker had to come up w/ premium brands to market their products to professional carpenters, electricians, etc. The reality is that Live.com has 99% IDENTICAL results with Google.com. It's made vast improvements in the last 2 years. However, the perception of Om is based on historical preferences. If MS wants to capture more eyeballs, they have to build a new brand and link to existing successful brands</p> The problem is that there’s no market appetite for evolutionary improvements in an existing brand. That’s the reason that companies like Black & Decker had to come up w/ premium brands to market their products to professional carpenters, electricians, etc. The reality is that Live.com has 99% IDENTICAL results with Google.com. It’s made vast improvements in the last 2 years. However, the perception of Om is based on historical preferences. If MS wants to capture more eyeballs, they have to build a new brand and link to existing successful brands

]]> By: Joe Panettieri http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/#comment-914501 Joe Panettieri Mon, 24 Nov 2008 14:02:14 +0000 http://gigaom.com/?p=30125#comment-914501 <p>This is part of a bigger problem at Microsoft. The company that pioneered technology branding (Windows, Office) has completely lost its way with Web and online branding. Other than XBox Live, I can't think of a strong Microsoft brand in the online world...</p> This is part of a bigger problem at Microsoft. The company that pioneered technology branding (Windows, Office) has completely lost its way with Web and online branding. Other than XBox Live, I can’t think of a strong Microsoft brand in the online world…

]]> By: Joshua http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/#comment-914500 Joshua Mon, 24 Nov 2008 13:21:57 +0000 http://gigaom.com/?p=30125#comment-914500 <p>I'd actually be interested to see some kind of evidence to back that statement up. You may be right, it's just in my own usage of both services I've found Live search to be just about equal with Google's results now - and would say it passed Yahoo long ago.</p> <p>Hmm, if that's too generous than I would put Google at 95% accuracy, Live at 85% and Yahoo at 70%.</p> I’d actually be interested to see some kind of evidence to back that statement up. You may be right, it’s just in my own usage of both services I’ve found Live search to be just about equal with Google’s results now – and would say it passed Yahoo long ago.

Hmm, if that’s too generous than I would put Google at 95% accuracy, Live at 85% and Yahoo at 70%.

]]> By: Microsoft’s New 4 Letter Word….Kumo : tinyComb http://gigaom.com/2008/11/23/microsoft-search-new-name-still-lame/#comment-914474 Microsoft’s New 4 Letter Word….Kumo : tinyComb Mon, 24 Nov 2008 06:53:09 +0000 http://gigaom.com/?p=30125#comment-914474 <p>[...] GigaOM, All about Microsoft, CNET News, Alley Insider, Search Engine Journal and I4U News November 23, 2008 | jason | live search, microsoft, search  | [...]</p> [...] GigaOM, All about Microsoft, CNET News, Alley Insider, Search Engine Journal and I4U News November 23, 2008 | jason | live search, microsoft, search  | [...]

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