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	<title>Comments on: LBS: A Dream Continually Deferred</title>
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		<title>By: Location Based Games Blog &#187; Blog Archive &#187; Round up of LBG News</title>
		<link>http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-152780</link>
		<dc:creator><![CDATA[Location Based Games Blog &#187; Blog Archive &#187; Round up of LBG News]]></dc:creator>
		<pubDate>Mon, 25 Jan 2010 17:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=29976#comment-152780</guid>
		<description><![CDATA[&lt;p&gt;[...] when you walked by the store. But the future, it seemed, was taking its own sweet time, with the LBS dream constantly being deferred. Fast-forward to today — thanks to new services such as Geodelic, Where andFourSquare, we’re [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] when you walked by the store. But the future, it seemed, was taking its own sweet time, with the LBS dream constantly being deferred. Fast-forward to today — thanks to new services such as Geodelic, Where andFourSquare, we’re [...]</p>
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		<title>By: Will 2010 Finally be the Year of Location? &#8211; GigaOM</title>
		<link>http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-152779</link>
		<dc:creator><![CDATA[Will 2010 Finally be the Year of Location? &#8211; GigaOM]]></dc:creator>
		<pubDate>Mon, 11 Jan 2010 14:45:34 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=29976#comment-152779</guid>
		<description><![CDATA[&lt;p&gt;[...] when you walked by the store. But the future, it seemed, was taking its own sweet time, with the LBS dream constantly being deferred. Fast-forward to today &#8212; thanks to new services such as Geodelic, Where and FourSquare, [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] when you walked by the store. But the future, it seemed, was taking its own sweet time, with the LBS dream constantly being deferred. Fast-forward to today &#8212; thanks to new services such as Geodelic, Where and FourSquare, [...]</p>
]]></content:encoded>
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		<title>By: Will 2010 Finally be the Year of Location? – GigaOM &#171; Real Life Hitch</title>
		<link>http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-152778</link>
		<dc:creator><![CDATA[Will 2010 Finally be the Year of Location? – GigaOM &#171; Real Life Hitch]]></dc:creator>
		<pubDate>Mon, 11 Jan 2010 13:31:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=29976#comment-152778</guid>
		<description><![CDATA[&lt;p&gt;[...] you walked by the store. But the future, it seemed, was taking its own sweet time, with the&#160;LBS dream constantly being deferred. Fast-forward to today — thanks to new services such as Geodelic, Where and FourSquare, we’re [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] you walked by the store. But the future, it seemed, was taking its own sweet time, with the&nbsp;LBS dream constantly being deferred. Fast-forward to today — thanks to new services such as Geodelic, Where and FourSquare, we’re [...]</p>
]]></content:encoded>
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	<item>
		<title>By: McGuire&#8217;s Law &#187; Blog Archive &#187; Business Observations: November 25, 2008 Edition</title>
		<link>http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-152777</link>
		<dc:creator><![CDATA[McGuire&#8217;s Law &#187; Blog Archive &#187; Business Observations: November 25, 2008 Edition]]></dc:creator>
		<pubDate>Wed, 26 Nov 2008 01:41:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=29976#comment-152777</guid>
		<description><![CDATA[[...] LBS: A Dream Continually Deferred [...]]]></description>
		<content:encoded><![CDATA[<p>[...] LBS: A Dream Continually Deferred [...]</p>
]]></content:encoded>
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		<title>By: LBS: A Dream Continually Deferred &#124; corporated.net</title>
		<link>http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-152776</link>
		<dc:creator><![CDATA[LBS: A Dream Continually Deferred &#124; corporated.net]]></dc:creator>
		<pubDate>Fri, 21 Nov 2008 23:08:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=29976#comment-152776</guid>
		<description><![CDATA[[...] Go to read the rest [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Go to read the rest [...]</p>
]]></content:encoded>
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		<title>By: Mark Aitken</title>
		<link>http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-152775</link>
		<dc:creator><![CDATA[Mark Aitken]]></dc:creator>
		<pubDate>Fri, 21 Nov 2008 22:23:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=29976#comment-152775</guid>
		<description><![CDATA[I know television broadcasters are working towards this. As part of the ongoing efforts to develop a &quot;Mobile DTV&quot; capability, companies such as Rosum (http://www.rosum.com/) have been involved and provided guidance wrt getting the location piece done (outside of GPS, using the emission of broadcast DTV stations). Location piece done...

I would argue that there are a number of different ways to provide the understanding of what location information means in a sensible way. That piece is done...

You want cooperation? Broadcasters have relationships with their &#039;ad partners&#039;, and they are the very folks hoping these capabilities come about...I would venture a guess that that piece is under discussion and awaiting market (and Mobile DTV standards) maturity, but it could well happen faster than one thinks today...

Just a few thoughts on the matter...]]></description>
		<content:encoded><![CDATA[<p>I know television broadcasters are working towards this. As part of the ongoing efforts to develop a &#8220;Mobile DTV&#8221; capability, companies such as Rosum (<a href="http://www.rosum.com/" rel="nofollow">http://www.rosum.com/</a>) have been involved and provided guidance wrt getting the location piece done (outside of GPS, using the emission of broadcast DTV stations). Location piece done&#8230;</p>
<p>I would argue that there are a number of different ways to provide the understanding of what location information means in a sensible way. That piece is done&#8230;</p>
<p>You want cooperation? Broadcasters have relationships with their &#8216;ad partners&#8217;, and they are the very folks hoping these capabilities come about&#8230;I would venture a guess that that piece is under discussion and awaiting market (and Mobile DTV standards) maturity, but it could well happen faster than one thinks today&#8230;</p>
<p>Just a few thoughts on the matter&#8230;</p>
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		<title>By: David Phipps</title>
		<link>http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-152774</link>
		<dc:creator><![CDATA[David Phipps]]></dc:creator>
		<pubDate>Fri, 21 Nov 2008 21:20:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=29976#comment-152774</guid>
		<description><![CDATA[Sounds a lot like what Autodesk Location Services has at Verizon - all LBS developers have to use Autodesk&#039;s Brew, Windows Mobile and J2ME libraries, as well as using their online SOAP/REST APIs to build LBS apps, but they get the guarantee they&#039;ll work on all handsets.

The real block to LBS is cost - GPS locates cost a fair amount, due to hardware costs (the PDE, LDAP, privacy layers).  Devs get charged up to $1 per locate, while real costs run between 10 and 25 cents. Oh, and 30% of the time GPS locates fail, such as when you&#039;re in a building.

Those costs have to come down, a lot, to have viable business models.  Geo apps started taking off when costs fell below one cent per request.]]></description>
		<content:encoded><![CDATA[<p>Sounds a lot like what Autodesk Location Services has at Verizon &#8211; all LBS developers have to use Autodesk&#8217;s Brew, Windows Mobile and J2ME libraries, as well as using their online SOAP/REST APIs to build LBS apps, but they get the guarantee they&#8217;ll work on all handsets.</p>
<p>The real block to LBS is cost &#8211; GPS locates cost a fair amount, due to hardware costs (the PDE, LDAP, privacy layers).  Devs get charged up to $1 per locate, while real costs run between 10 and 25 cents. Oh, and 30% of the time GPS locates fail, such as when you&#8217;re in a building.</p>
<p>Those costs have to come down, a lot, to have viable business models.  Geo apps started taking off when costs fell below one cent per request.</p>
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