Comments on: LBS: A Dream Continually Deferred http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/ Trusted Insights and Conversations on the Next Wave of Technology Tue, 24 Nov 2009 01:24:38 +0000 http://wordpress.com/ hourly 1 By: McGuire’s Law » Blog Archive » Business Observations: November 25, 2008 Edition http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-914712 McGuire’s Law » Blog Archive » Business Observations: November 25, 2008 Edition Wed, 26 Nov 2008 01:41:36 +0000 http://gigaom.com/?p=29976#comment-914712 [...] LBS: A Dream Continually Deferred [...] [...] LBS: A Dream Continually Deferred [...]

]]> By: LBS: A Dream Continually Deferred | corporated.net http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-914156 LBS: A Dream Continually Deferred | corporated.net Fri, 21 Nov 2008 23:08:07 +0000 http://gigaom.com/?p=29976#comment-914156 [...] Go to read the rest [...] [...] Go to read the rest [...]

]]> By: Mark Aitken http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-914142 Mark Aitken Fri, 21 Nov 2008 22:23:44 +0000 http://gigaom.com/?p=29976#comment-914142 I know television broadcasters are working towards this. As part of the ongoing efforts to develop a "Mobile DTV" capability, companies such as Rosum (http://www.rosum.com/) have been involved and provided guidance wrt getting the location piece done (outside of GPS, using the emission of broadcast DTV stations). Location piece done... I would argue that there are a number of different ways to provide the understanding of what location information means in a sensible way. That piece is done... You want cooperation? Broadcasters have relationships with their 'ad partners', and they are the very folks hoping these capabilities come about...I would venture a guess that that piece is under discussion and awaiting market (and Mobile DTV standards) maturity, but it could well happen faster than one thinks today... Just a few thoughts on the matter... I know television broadcasters are working towards this. As part of the ongoing efforts to develop a “Mobile DTV” capability, companies such as Rosum (http://www.rosum.com/) have been involved and provided guidance wrt getting the location piece done (outside of GPS, using the emission of broadcast DTV stations). Location piece done…

I would argue that there are a number of different ways to provide the understanding of what location information means in a sensible way. That piece is done…

You want cooperation? Broadcasters have relationships with their ‘ad partners’, and they are the very folks hoping these capabilities come about…I would venture a guess that that piece is under discussion and awaiting market (and Mobile DTV standards) maturity, but it could well happen faster than one thinks today…

Just a few thoughts on the matter…

]]> By: David Phipps http://gigaom.com/2008/11/21/lbs-a-dream-continually-deferred/#comment-914124 David Phipps Fri, 21 Nov 2008 21:20:42 +0000 http://gigaom.com/?p=29976#comment-914124 Sounds a lot like what Autodesk Location Services has at Verizon - all LBS developers have to use Autodesk's Brew, Windows Mobile and J2ME libraries, as well as using their online SOAP/REST APIs to build LBS apps, but they get the guarantee they'll work on all handsets. The real block to LBS is cost - GPS locates cost a fair amount, due to hardware costs (the PDE, LDAP, privacy layers). Devs get charged up to $1 per locate, while real costs run between 10 and 25 cents. Oh, and 30% of the time GPS locates fail, such as when you're in a building. Those costs have to come down, a lot, to have viable business models. Geo apps started taking off when costs fell below one cent per request. Sounds a lot like what Autodesk Location Services has at Verizon – all LBS developers have to use Autodesk’s Brew, Windows Mobile and J2ME libraries, as well as using their online SOAP/REST APIs to build LBS apps, but they get the guarantee they’ll work on all handsets.

The real block to LBS is cost – GPS locates cost a fair amount, due to hardware costs (the PDE, LDAP, privacy layers). Devs get charged up to $1 per locate, while real costs run between 10 and 25 cents. Oh, and 30% of the time GPS locates fail, such as when you’re in a building.

Those costs have to come down, a lot, to have viable business models. Geo apps started taking off when costs fell below one cent per request.

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