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Summary:

According to comScore, Hulu went from 2.85 million unique visitors in September to 5.34 million uniques in October, for an 87 percent increase. NBC Universal jumped from 16 million uniques in September to almost 24.8 million uniques in October, for a 33 percent bump.

We knew Tina Fey’s impersonations of former V-P candidate Sarah Palin helped boost the online video fortunes of NBC and Hulu, and now we know just how much of a bump each site got in October, when the election was in full swing.

According to comScore, Hulu went from 2.85 million unique visitors in September to 5.34 million uniques in October, for an 87 percent increase. NBC Universal jumped from 16 million uniques in September to almost 24.8 million uniques in October, for a 33 percent jump. Further, NBC’s online Saturday Night Live channel shot up 85 percent to 4.4 million visitors in October.

comscore_gains

Of course, it wasn’t all Fey-lin’s doing. The Palin-Biden and Obama McCain debates were live-streamed during October as well.

The question becomes, how much of that new traffic will Hulu and NBC be able to hang onto now that the election is over?

  1. [...] free online content is doing better than ever. Hulu attracted 5.3 million unique visitors in October, a nearly 90 percent surge over the previous month. The Pirate Bay doubled the number of [...]

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  2. [...] to the No. 6 video site in the 8 months since its launch, according to Nielsen, and seeing an 87 percent increase in unique visitors from September to October, according to comScore. It’s instructive to consider each [...]

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  3. [...] ligne, YouTube (100 millions de revenus en 2008). Cela parait d’autant plus probable que selon le classement des meilleures progressions d’audience en ligne pour le mois de d’octobre 2008, Hulu affiche une progression de 87% sur un mois, avec [...]

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  4. [...] Hulu, which in its short lifespan has already risen to No. 6 by comScore’s count. (comScore already said that Hulu had some of the largest gains in October for any type of web site, let alone video.) Hulu [...]

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