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iPhone apps might some day be the gold mine for advertising.  In the meanwhile, we are seeing the emergence of a new trend: iPhone apps as ads. Hollywood studios are the first ones to react and using free applications to promote its movies. We are totally loving […]

photoiPhone apps might some day be the gold mine for advertising.  In the meanwhile, we are seeing the emergence of a new trend: iPhone apps as ads. Hollywood studios are the first ones to react and using free applications to promote its movies. We are totally loving the new app for the latest Bond flick, Quantum of Solace. More than just a micro-site, the Bond application lets you watch the movie trailers and read up about the movie. It also pushes you out to the iTunes music store if you want to you want to purchase Jack White’s throbbing theme song from the film. Of course others have more immersive apps. 

The Dark Knight, for example has come up with a way to add some Joker-style graffiti to photos of your friends. Use the touch screen to drag and rotate elements and then save and send them as you like. Bolt, Disney’s forthcoming animated canine adventure has released an app which is essentially a free stripped down Super Monkey game for a very subtle hand.

All three apps, however, lack the seemingly most obvious feature – the ability to actually purchase tickets for the movie. That much imagination would be too much to ask from Hollywood, but we are happy that they are thinking about ways to promote their movies on screens that matter.

  1. [...] what this app is: An advertisement, as GigaOm notes today. It’s not like this hasn’t been done before, it has with films like The Dark Knight, [...]

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  2. Nothing really new here, studios have been doing this for ages on mobile – typically with simple games, ringtones, screens etc, now they can add more functionality with iPhones.

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  3. pffffffft. What a dumb unnecessary app. But the movie will probably be worse…

    Stupid iPhone – I was on hold for 3 hours waiting for Debbie in India. I hate tech support: http://fiturl.com/0jN

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  4. [...] studios are using free apps on the iPhone to promote movies. One of the first is for the latest James Bond flick, Quantum of Solace. It lets you watch the [...]

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  5. App ads??? … Hmm, I dunno. What you describe does not sound like “more than just a micro-site” to me.

    How about a *real* working Bond spycam app? Or, a fun x-ray app? Or a universal locator?

    All part of our campaign for Bond created for Sony Ericsson:
    http://www.sonyericsson.com/bond/

    ~G~

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  6. :) i dont agree with you,Koufax. this app is nice for BONDfans. and i m also a fan of bond movies. if i had iphone i certainly use this app.

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  7. just got back from seeing Quantum of Solace; it was entertaining, though the it could stand to lose six or seven fewer chase scenes

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  8. [...] GigaOM likes the app, praising it for being more than just a Bond micro-site. The app allows you to watch trailers and behind-the-scenes footage of the film, read a synopsis, and buy the Quantum of Solace theme tune by Jack White and Alicia Keys from iTunes. So not very exciting but it’s free so unlike VentureBeat you shouldn’t really complain. [...]

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  9. [...] GigaOM senses a new trend with iPhone apps as ads from Hollywood studios. We are totally loving the new app for the latest Bond flick, Quantum of Solace. [...]

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  10. The movie was really action packed, but that theme song was icky chump. Casino Royale had a better theme song.

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