iPhone apps might some day be the gold mine for advertising. In the meanwhile, we are seeing the emergence of a new trend: iPhone apps as ads. Hollywood studios are the first ones to react and using free applications to promote its movies. We are totally loving the new app for the latest Bond flick, Quantum of Solace. More than just a micro-site, the Bond application lets you watch the movie trailers and read up about the movie. It also pushes you out to the iTunes music store if you want to you want to purchase Jack White’s throbbing theme song from the film. Of course others have more immersive apps.
The Dark Knight, for example has come up with a way to add some Joker-style graffiti to photos of your friends. Use the touch screen to drag and rotate elements and then save and send them as you like. Bolt, Disney’s forthcoming animated canine adventure has released an app which is essentially a free stripped down Super Monkey game for a very subtle hand.
All three apps, however, lack the seemingly most obvious feature – the ability to actually purchase tickets for the movie. That much imagination would be too much to ask from Hollywood, but we are happy that they are thinking about ways to promote their movies on screens that matter.
Nothing really new here, studios have been doing this for ages on mobile – typically with simple games, ringtones, screens etc, now they can add more functionality with iPhones.
pffffffft. What a dumb unnecessary app. But the movie will probably be worse…
Stupid iPhone – I was on hold for 3 hours waiting for Debbie in India. I hate tech support: http://fiturl.com/0jN
App ads??? … Hmm, I dunno. What you describe does not sound like “more than just a micro-site” to me.
How about a *real* working Bond spycam app? Or, a fun x-ray app? Or a universal locator?
All part of our campaign for Bond created for Sony Ericsson:
http://www.sonyericsson.com/bond/
~G~
:) i dont agree with you,Koufax. this app is nice for BONDfans. and i m also a fan of bond movies. if i had iphone i certainly use this app.
just got back from seeing Quantum of Solace; it was entertaining, though the it could stand to lose six or seven fewer chase scenes
The movie was really action packed, but that theme song was icky chump. Casino Royale had a better theme song.
“we are happy that they are thinking about ways to promote their movies on screens that matter” – you actively WANT to be advertised to with an app that actually doesn’t do anything useful?
Wow.
How much did Apple got paid for allowing these sort of ads on their store?
What about the useful application that got refused the distribution, just because it was ‘copying’ Apple future development that doesn’t exist yet.
Biased towards money speakers, and stealing good ideas from little developers?
Welcome to Evil town
“the Bond application lets you watch the movie trailers and read up about the movie”
…sounds like the blandest microsite possible to me.
I don’t quite understand why you correlate iPhone (or let’s say it gadgets) movie themes with its disability in encouraging people to watch the movie (as ‘obvious feature’). Some fans will love to hunt it and it’s already another kind of profit for the film studios because they will also motivated to collect other things related with the movies (accessories, DVDs, etc.). Advertising in certain medias doesn’t always store one profit goal.
Quantum of Solace is entertaining at least; a lot of high quality visuals… but the movie as a whole could stand to lose six or seven fewer chase scenes
What a dumb unnecessary app. But the movie will probably be worse…
i dont like bonds films :S but i think this app can be better. Colorful thinks are nice.. :)
of all ian fleming’s james bond movies i’ve watched, i think quantum of solace is the weakest. but don’t get me wrong, it’s not that i did not enjoy watching it but the action scenes are rarely breath-taking. casino royale is better since bond’s persoality is way too different from his other films. there he had committed to something which is not present in other films–love. and btw, i have already stored the dark knight in my ipod touch. i would’nt mind downloading quantum of solace from a Ipod Download Movies, that is if there’s stillsapce left.
How much did Apple got paid for allowing these sort of ads on their store?
What about the useful application that got refused the distribution, just because it was ‘copying’ Apple future development that doesn’t exist yet.
Biased towards money speakers, and stealing good ideas from little developers?
Welcome to Evil town
software download