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Summary:

MoJiva, a mobile advertising platform provider, has raised an undisclosed first round of funding from Bertelsmann

image MoJiva, a mobile advertising platform provider, has raised an undisclosed first round of funding from Bertelsmann

  1. The question is that would this relatively new start-up be able to show it's strength with existing players ? Further, with the financial crisis that wipe out the ads spending power, how's this new company be able to ride it thru ?

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  2. I think you will find that this company's model meets the clients expectations – targeted campaigns that have flexibility and are instantly measurable compared to the normal and to some degree the usual incumbent TVC and print avenues.

    This is why Digital marketing in the majority of its forms will be engaged and will be the strong strategic component in a brands reach to its customer base..

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