Movies for $4.99 as Apple Intros “Movies of the Week”

Joining the ranks of their 99¢ movie rentals and mirroring their “Albums of the Week” for bargain hunters, Apple has introduced “Movies of the Week” on iTunes. Each movie will be available for the duration of the week at a lowered price of $4.99 to own. To kick it off they’re highlighting Terminator 2: Judgment Day as the “movie of the week” and offering an additional nine titles:

  • Total Recall
  • Last Action Hero
  • Red Heart
  • Air America
  • Basic Instinct
  • St. Elmo’s Fire
  • The Karate Kid
  • Air Force One
  • A Guy Thing

A bit heavy on the Arnold—leading in four of the available movies—the initial offering is definitely skewed towards the action movie fan. However, if the “Albums of the Week” are any indication (currently featuring Miles Davis’ Birth of the Cool, Beyoncé’s Dangerously In Love, and Dixie Chicks’ Home; among others) there’s no doubt that in coming weeks there will be something for everyone looking to boost up their digital video collection.

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