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Summary:

Consumers’ expectations for mobile TV have tailed off significantly from when such services were first being hyped a couple of years back -…

Consumers’ expectations for mobile TV have tailed off significantly from when such services were first being hyped a couple of years back – but there’s still enough of an appetite bubbling underneath, a new forecast says.

Jupiterresearch/Forrester’s latest report on the topic shows mobile TV adoption now at just one percent, and interest in all types of mobile TV is just over half what it was in 2006, with the most interest around watching live TV streams – a mere nine percent of US survey respondents.

Why the failure? The report blames patchy network coverage, limited channel lineup, poor video quality, excessive prices and a penchant among high-end phone users for business handsets rather than video phones.

But there is hope – 15 percent of folks said they’d like to record TV shows to be viewed later on mobile, suggesting VOD catch-up is the way ahead. And long-form is still an acceptable option – of those keen on recording-to-go, majorities were interested in full-length TV shows and movies. The report said the business needs to bring out more video-capable handsets, offer recording of shows on phones and produce mobile-specific hit shows.

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  1. The effects of limited bandwidth on network capacity and handset performance have clearly inhibited consumer adoption of mobile video, including mobile TV. Increasing capacity, speed and consistency of media play would help to ease this pressure and therefore drive video consumption. As multimedia applications on smartphones claim up to 50% of data traffic, core network management capabilities such as smart optimization and intelligent service control become imperative even for operators of HSPA and other high-speed networks. Multimedia adaptation and optimization solutions that are commercially available today enable network operators to offer their subscribers a compelling user experience, while cost-effectively scaling their networks as data traffic continues to accelerate. Our research indicates that video optimization on a tier-one network can save over $20,000 in traffic costs daily.

  2. Hey, I have wanted mobile TV for several years but there has not been a decent phone available for TV from Verizon nor does TV just does not work on the all mighty iPhone. Yes TV is available on some Verizion phones but there phones are large and heavy so I don't think it is fair to say demand is waning because Verizon is behind in phone design with the service available only on a few select phone, and now those phones are no longer available. In addition, when TV is available on new and interesting phones from other carriers and other countries, Verizon disables the TV service when that same phone is offered in the US. Perhaps you should check with Verizon why they limit this desirable services. If Verizon pushed TV instead of minuplateing the market with a limited offering of neutered phones, I'm pretty sure your surveys would reveal different results.

    10man

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