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Summary:

Cyworld, the South Korean social network that launched in the U.S. with a splashy party in 2006 has packed up its bags and left the U.S. market. The social network, backed by SK Telecom, will layoff its entire U.S. staff and will continue to operate the […]

Cyworld, the South Korean social network that launched in the U.S. with a splashy party in 2006 has packed up its bags and left the U.S. market. The social network, backed by SK Telecom, will layoff its entire U.S. staff and will continue to operate the English-language site from South Korea. The service really didn’t get any traction. Its localization efforts were mediocre at best. I bet other smaller marginal social networks meet the same fate.

  1. I’m curious about the comment “localization efforts were mediocre at best”? Seemed their avatars were similar in style to (the successful) Gaia, any thoughts what went wrong?

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  2. The Cyworld in Korea could have problem soon ;-)

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  3. Cyworld is most famous social network in Korea. I have cyworld in US but i think cyworld is hardly in US

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  4. @ThanhT I am sure it could. They need to start innovating again and from what some of my korean friends have told me — it is beginning to stagnate in terms of keeping things fresh.

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  5. [...] amount of data thrown into each attack growing many times over. Cyworld retreats from U.S. market: South Korea’s largest social network backs out of plan to expand in the U.S. Microsoft tries to get Verizon as a mobile search partner: Hoping to [...]

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  6. [...] Web2.0 Asia via GigaOm] Tagscyworld, facebook SHARETHIS.addEntry({ title: “Goodbye, Cruel Cyworld!”, url: [...]

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  7. [...] [via Web2.0 Asia via GigaOm] [...]

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  8. Cyworld is extremely popular in mainland China. The funny thing is, the focus of Cyworld in China is maps and location. In Guangzhou, I could even find my building on their sort of cute map, and I could see who was online and nearby. They cover many of the major cities in mainland China. Now That’s Cool!

    I created an account in US Cyworld and all I saw was some empty “room” I could edit. I think they should have made a facebook location/map app! They would have been huge.

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  9. [...] Cyworld Packs Up From US, Retreats to Korea Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

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  10. [...] FWIW everyting single thing I told these people to do – they ignored.  Now I hate to say I told you… [...]

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  11. [...] US financial crisis spreaded all over the world, Korean Social Networking Service (SNS) Cyworld left the US market. The withdrawal did not stop with two Asian markets: Taiwan and China. “As the largest SNS [...]

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  12. I tried using cyworld, but I am still hooked on http://www.citypixel.com/ because it provides the best blend between virtual worlds and social networks. Also they just launched a facebook app that’s very addicting: http://apps.facebook.com/citypixel/index.php

    I would definitely recommend checking it out.

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  13. [...] U.S. audiences, or rather users here couldn’t get used to the cutesy virtual world. Last year the company laid off all its staff and moved the U.S. ops to Korea. Now even that’s going. And times here have [...]

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  14. [...] In this case, SK didn’t get it, cut their losses on their $10 million investment and moved the operation back to Seoul late last year. [...]

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  15. Many US cyworld members are flocking to Asian-U.com

    there’s even a thread there call “Cyworld Refugee” (http://www.asian-u.com/forum/viewtopic.php?t=7966). lol

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