-”Remote support” in service. -”True Individualization”.

My comment as a technologist:

-”Remote Support” or any other terms need to be backed up by true essence. Service must be good to superior despite public appearance and corporate terminology. If Dell can truly provide good technical support, the technical staff behind the Dell’s service label must be refreshed with more competent staff, but this will goes with a price tag accordingly. Dell service has been assimilated with bad and frustrated service due to utilizing below par third party service (Dell had done enough investigation in trying to improve service in the past, but what was the answer?). Look at Apple, they demonstrate great direct Apple support at their best. Same with Sony and so on.

-”True Individualization”…this term has been backed up by colored-laptop skin. The true potential for “individualization” must be aimed at the true satisfaction to consumer’s needs such as better technology in media/interface and true evolution of technology to provide a true/improving value added. This effort will come with a price tag to step up in leading edge technology, NOT by cost cutting and means of cooking accounting report. Colorful empty shell will not set Dell head of the competition.

In conclusion, real improvement and advancement of Dell must come with a price tag. this will serve well in the meaning of such phrase: “to produce better revenue, we must spend money wisely”, that is to invest in people and research…real research. The CPU Scientist