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Summary:

Brightcove will fully shut down its free service and force all its users to upgrade to its new Brightcove 3 platform by Dec. 17, the Cambridge, Mass.-based company said in an email to users tonight. Users who do not upgrade will see their content deleted. Brightcove, […]

Brightcove will fully shut down its free service and force all its users to upgrade to its new Brightcove 3 platform by Dec. 17, the Cambridge, Mass.-based company said in an email to users tonight. Users who do not upgrade will see their content deleted.

Brightcove, which has a record of changing its strategy, had previously shut its paid video offering, closed its consumer site, and dropped internal ad sales.

Here’s the key portion of the email. What’s frustrating is Brightcove does not publicly disclose what even the very basic version of its service costs. But there’s an FAQ with other information.

Regretfully, we’ve decided to discontinue the Brightcove Network (the free version of our service). The discontinuation of the free Brightcove Network accounts will not affect Brightcove platform accounts that customers have paid to use.

On December 17, 2008, we will be shutting down Brightcove Network accounts that have not been upgraded to paid Brightcove platform accounts. At the same time, we will be shutting down the Brightcove.TV website (which is separate from the corporate Brightcove website).

Until December 17, 2008, your Brightcove Network account will remain fully functional; the players that you have published will continue to operate; and you can keep using the Brightcove Console as you have been using it to date. At the same time, we are giving you a free trial of Brightcove 3.

Brightcove has raised some $90 million in funding from investors including Accel Partners, General Catalyst Partners, AOL, Allen & Company, Maverick Capital, Brookside Capital, AllianceBernstein, The New York Times Company, Transcosmos, Dentsu, J-Stream, and Cyber Communications.

  1. Looks like their strategy is move to the top tier customer base. That’s where the money is ….

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  2. When they first began, Brightcove allowed people to present video like the pros. Now, there’s no lack of tools to do so. In fact, they took a long time to catch up in ergonomics and ease of use.

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  3. [...] pulls the Web 2.0 version of the old switcheroo: It’s no longer offering free service, according to New TeeVee. In an email to users sent last night, Brightcove states: “On December 17, [...]

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  4. There’s always Fliqz. It’s plug-and-play and completely customizable. And there’s a range of pricing for businesses of all sizes, including the free basic player.

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  5. [...] we learned that Brightcove plans to terminate their free network service for smaller publishers. As reported by NewTeeVee publishers have until December 17th to upgrade to Brightcove 3 or find another [...]

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  6. Im so upset with brightcove I have a daily podcast uploaded everyday and I have over 100, Its gona suck to migrate. On another note I called brightcove and they told me if I wanted to upgrade to their basic service it would be 6,000 USD. I was like no thank you.

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  7. Ooyala (www.ooyala.com) is a great alternative to Brightcove. They’ve got a beautiful platform — very easy to use — with all the bells and whistles of Brightcove, and the service doesn’t cost an arm and a leg. Why hasn’t anybody mentioned this yet?

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  8. What is Ooyala’s differentiation vs. Brightcove?

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  9. Leo,

    I’m interested in hearing more about your situation. I work on Miro, the open source internet TV platform. As a mission based non-profit, we’re very interested in how decisions like this affect smaller and more independent producers. Feel free to hit me at: dean (a] pculture.org

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  10. Leo–is that right? $6,000? I assume per year?

    On another note–do others here recommend Fliqz?

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