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Summary:

The Football Association, Premier League rightsholders BSkyB (NYSE: BSY) and Setanta have used legal threats to have San Francisco-based lif…

The Football Association, Premier League rightsholders BSkyB (NYSE: BSY) and Setanta have used legal threats to have San Francisco-based lifecasting site Justin.tv remove soccer matches its users were streaming “illegally” for free. The trio grumbled (via NOTW) the site – more commonly used by people broadcasting video of their lives to peers – lets users rebroadcast matches like last week’s between Manchester United versus West Ham (supposedly watched 167,138 times) and England’s September World Cup qualifier against Croatia, to which Setanta had exclusive rights.

Premier League rights, which come up for auction again in April 2009, are not cheap: Sky spent £1.3 billion and Setanta £392 million to show live games until 2010 while the BBC shelled out £172 million for its Match Of The Day highlights programmes. The Premiership is already suing YouTube for copyright and in February won the High Court battle to stop three sites, FreePremierLeague.com, FootballOn.net and PremiershipLive.net, from streaming live matches.

But lifecasting presents a tricky new problem – users can pirate a live match simply by pointing their webcam at the TV. During last Sunday

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  1. GOOD COZ JUSTIN TV IS A SHIT SITE. THE ADMINS CARNT RUN THE SITE PROPERLY AND THEY LET LITTLE CHILDER SHOW THERE PRIVATE PARTS ON THE WEBCAM. THE SITE IS FULL OF PERVERT AND SHOULD BE TAKEN DOWN BY THE POLICE

  2. it s very good

  3. whilst justin tv does attract some idiots who get off on sending lewed comments to lifecasters , it has done something fundamentally very important and that is to break the monoply of the broadcasting fat cats the money they charge for subscriptions public and private is offensive and if you do subscribe to one there is no guarantee that the other wont show it.
    the situation is so ridiculous that in south africa you can watch all of the premiership games on normal tv no subscription needed and yet in the country where the games are being played you have to pay through the nose . justin tv is providing a service for the football fan and at the same time breaking the stranglehold of sky and setanta .
    well done justin tv

  4. i agree with jamie the site is unmonitored and full of pedos inwhich small children are allowed to broadcast in there homes when there parents are usually
    not around,
    there is an open chat room even audio is available this should not be allowed
    and justin and othere stream companies need to be held accountable for there imput.
    it claims you have to be over 18 to enter a broadcast stream however this is never the case.its a good consept but realy has to get its act together and stop burying there head in the sand as they have a social resposibilty to adhere to.

  5. in response to darren i take it that your buisness or company has nothing to do with any form of sports broadcasting or uplinks etc, in this world every sports is supplied through a platform either fta (free to air) or encrypted as a package or as a ppv event, as i said justins is a good format for self streaming channels like dj
    and social if monitored ,to stream mostly as a hobby for thousands to watch which increases web hits that can then generate advertising revenue for jtv is similar than jtv being a fat cat as a generates a very good income ,
    technology is changing but to protect copyright ownership is required in this world or there would be no sports in anyway no twi (transworld sports) no sports5 network germany these guys pay and distribute and manage all the sports and football even table tennis and snooker everything,
    the issue is if you own the rights you can do as you wish jtv and youtube and various others do not thus sadly you have to pay in this world. i myself supply
    european satellite cards mostly for sports and have no problem paying good money for greek nova sky italia art sports premiere germany and my clients pay me to supply them the cards or systems, the world is full of products that
    require payment but the worst of all is got to be the tv license in the uk thats worth a good debate..

  6. The broadcasters are happy to embrace the laws of economics when those laws benefit them (ticket sales, replica kit) but when those same laws work against them they cry foul.

    Price elasticity of demand affects every business. If the single-match or season TV subscriptions were more reasonably priced then fewer people would seek alternatives. The rights holders moan about the money they've spent but who held the gun to their head when the contracts were signed?

    Claims of piracy aside as long as prices are arbitrarily set without regard to the laws of supply and demand then a black market will exist just as it does for cigarettes, spirits, etc.

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