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Summary:

Netflix on Xbox to feature HD streaming!

The Netflix hits just keep on comin’. We’ve known for a while that the movie rental company was going to make its streaming service available to Xbox 360 users. But what we didn’t know is that it was going to offer movies in HD. Hot diggety, the battle for your TV just got wayyyy more exciting.

Gadget sites Gizmodo and Engadget got a preview of the can’t-come-soon-enough (it’s being released on Nov. 19) update of the Xbox Live service, the “New Xbox Experience.” Part of the upgrade includes the Netflix capability, which appears to work similarly to the Roku’s Netflix player in terms of design and functionality.

But as Engadget discovered, the NetfliXbox has the Roku beat (and the other Netflix streaming partners, LG and Samsung Blu-Ray players) by offering high definition streaming. Unfortunately there aren’t any further details at this time (does it incorporate Microsoft’s Silverlight like Netflix on the Mac?). We’ll just have to wait until Nov. 19, when its released.

This could be a game-changer in a couple of ways. It helps accelerate Netflix into a leadership position among those offering digital movie and TV delivery as the combination of HD plus an all-you-can eat movie subscription is an offer that’s hard to refuse. And having a streaming video solution could finally give Microsoft something it’s been salivating over forever — getting a stronger foothold in your living room beyond just gamers.

Despite all this coolness, the Netflix service still has one huge hurdle to overcome, and that’s content. Even though it’s signing new deals, the library of content still has a long way to go before it becomes compelling.

  1. Chris –

    HD is nice, but as you point out, content is limited. And why buy a proprietary box when you can use your PC and rent movies anywhere you like – Netflix, Cinema Now, Movie Link, Amazon?

    I’ve been watching Hulu on my HDTV. They offer 480p which looks good. What, officially, is HD?

    PCTVCables.com

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  2. [...] is also ramping up its Xbox offerings; it announced the streaming deal earlier this summer and now NewTeeVee says the Xbox Live service update will include HD movies as [...]

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  3. [...] of news last week that Netlfix’s streaming to the Xbox already offers a small library of HD titles, and that Netflix HD streams will be coming to TiVo as [...]

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  4. [...] players, as well as PCs andMacs. Not to mention Netflix delivering some of those streams in HD. Blockbuster has been through an… interesting year. It made a bizarre bid to buy Circuit [...]

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  5. [...] access. Yet the Xbox 360 and Sony PS3, despite attempts to broaden their user base and include new mainstream-friendly features, seem unable to expand beyond their niche audience of hardcore gamers. Meanwhile, the Wii’s [...]

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  6. [...] instance, Netflix’s service is being built into the Xbox. In addition to 12,000 movies available via Netflix, Microsoft Xbox Live has about [...]

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  7. [...] service up and running on a number of devices including the Roku ($99), TiVo ($149 – $299), Xbox ($199), and Samsung and LG Blu-ray players ($399). Movies are streamed (not downloaded) so there is [...]

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  8. [...] But…initial reports indicate there won’t be any attempt at an exhaustive library à la Xbox and Netflix , or added help to access content that’s already available on the [...]

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  9. [...] TVs, if done right, have the potential to be truly disruptive (especially since Netflix is streaming in HD), for they will introduce online video into a whole new market. ABI Research recently predicted [...]

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  10. [...] needle for VUDU. The industry is either adding services to existing devices (Netflix on Blu-Ray and Xbox), providing a lower cost option (Amazon and Netflix on the $99 Roku) or dumping the notion of a [...]

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