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Summary:

Web video syndication analytics firm TubeMogul acquired Illumenix, another video metrics company, today. Financial terms of the deal were not disclosed.

Web video syndication analytics firm TubeMogul acquired Illumenix, another video metrics company, today. Financial terms of the deal were not disclosed.

Illumenix is a Flash-based analytics company that can can track how much of a video is actually watched, what the popular segments of a video are and when a viewer leaves. On a more macro level, Illumenix can track site-wide stats such as minutes viewed and viewer behavior, and it can also offer referral and search term information.

TubeMogul says it currently has 40,000 users, including CBS and web sensation “Fred.” Illumenix’s client roster includes Revision3 and eBaum’s World.

TubeMogul has 12 employees, and Illumenix’s 5 employees (and three part-timers) will be moving into TubeMogul’s Emeryville, Calif.-based offices. TubeMogul raised $1.5 million in its first round of funding in February of this year.

This is another startup-acquires-another-startup in the web video analytics space this year. In January, Visible Measures acquired VidMeter.

  1. Congratulations to both TubeMogul and Illumenix. This is a great move for both of them.

    Yours,

    Mike Hudack
    Co-founder & CEO, blip.tv

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  2. Chris Albrecht Monday, October 27, 2008

    Story updated with new employee count for Illumenix.

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  3. Go Go Power Rangers!

    Look out, they truly are Tube Moguls.

    Nice to see someone spending in this economy.

    Congrats!

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  4. [...] years developing its own proprietary video player. TubeMogul buys Illumenix — Both companies provide web video analytics. The terms were not [...]

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  5. Congratulations! This is a good strategic marriage for both companies.

    Benjamin Wayne
    President & CEO, Fliqz, Inc.

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  6. Congrats to both teams!

    Brian Walsh
    Co-Founder & CEO, Castfire

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  7. [...] sounds like an acquisition of comic book companies: “Tubemogul Acquires Illumenix” in order to take over the world. Well I don’t know about taking over the [...]

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  8. [...] building — this company has a LOT of goodwill among web video makers — TubeMogul also acquired startup Illumenix in October to better compete in video tracking technology with companies like [...]

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  9. [...] publishers, it’s recently started to beef up its offerings. Just last October the company acquired the video metrics firm Illuminex, and the recent round of funding will ideally bolster those efforts. From the look of things, [...]

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  10. [...] building — this company has a LOT of goodwill among web video makers — TubeMogul also acquired startup Illumenix in October to better compete in video tracking technology with companies like [...]

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