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Summary:

Brightcove, which just saw its investors at the New York Times fully deploy its product, now has fellow investor AOL using its video publishing platform. Brightcove will take over from AOL’s terrible home-grown video product “beginning in early 2009,” according to an emailed press release. Brightcove […]

Brightcove, which just saw its investors at the New York Times fully deploy its product, now has fellow investor AOL using its video publishing platform.

Brightcove will take over from AOL’s terrible home-grown video product “beginning in early 2009,” according to an emailed press release. Brightcove will also be integrated into AOL’s Platform-A advertising offering.

This is a pretty big coup for a white-label video service, considering AOL is the ninth-largest U.S. online video property according to comScore.

While AOL’s video player may not have been top of the line, the portal got in early to the web video space race, with its acquisition of Truveo nearly three years ago. It has expanded Truveo as a leading video search destination and tool. It was a launch partner of Hulu and is one of only two sites (the other is Veoh) with whom ABC shares revenue from its video syndication. But it also had failed efforts like a high-definition premium video service that required a download.

Brightcove has raised some $90 million in funding from investors including Accel Partners, General Catalyst Partners, AOL, Allen & Company, Maverick Capital, Brookside Capital, AllianceBernstein, The New York Times Company, Transcosmos, Dentsu, J-Stream, and Cyber Communications.

  1. Are you certain Brightcove is not a shell company for Allaire?
    After all a complete investigation has not been initiated.

    Hmmmmmm. Just a question mind you.

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  2. Wow, this is big coup for Brightcove. Liz, where will this place Brightcove in terms of stream counts for US. Is it now in the top 5-6 ? Also, any clues as to whether they are being used in a truly white label publishing scenario as a technology provider or some form of ad arbitration.

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  3. Hey Akash, I asked Brightcove recently to measure things in terms of streams and they said they didn’t have that number. Would be interesting, though, given thePlatform just broke that out. Next time we talk I will check.

    For AOL I don’t know what the business set-up is but I’ll let you know if I hear. If anyone from Brightcove or AOL is reading, please do voice up about that.

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  4. Thanks Liz. I know that Brightcove shows up in ComScore reports. So I’m assuming that their player beacon appropriately.
    Also is it for all of AOL – including intls?

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