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Summary:

Netflix has finally expanded it’s streaming service to include Macs, and it’s all thanks to… Microsoft? The movie rental company’s “Watch Instantly” service is using the Redmond giant’s Silverlight technology to power the video delivery.

Netflix has finally expanded its streaming service to include Macs, and it’s all thanks to… Microsoft? The movie rental company’s “Watch Instantly” service is using the Redmond giant’s Silverlight technology to power its video delivery.

But before you fire up your MacBook to stream all those episodes of CSI: Miami, though, take note: The service is initially open only to a small percentage of new Netflix subscribers, and it will only work on Intel-based Macs.

Why Silverlight? DRM. From the Netflix “Watch Instantly” System Compatibility page:

“Apple does not license their DRM solution to third parties, which has made this more difficult, but we are working with the studios and content owners to gain approval for other solutions. As soon as a studio-approved DRM for the Mac is available to us, whether from Apple or another source, we will move quickly to provide a movie viewer that enables you to watch movies from Netflix instantly on your Mac.”

Both Netflix and Microsoft are aggressively pushing to expand their respective products. Netflix has partnered with Microsoft to deliver streaming movies to the Xbox, and just last week Netflix announced it was streaming movies to Samsung Blu-Ray DVD players.

Both companies have been publicly working on a partnership for awhile. The two showed off a demo of the Netflix/Silverlight combo at the Mix conference in Las Vegas this past summer. While the Netflix/Silverlight connection isn’t as high-profile as Silverlight being used for the recent U.S. Olympics, this is another feather in the cap for Microsoft in its ongoing battle against Adobe’s Flash.

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  1. Netflix streaming Available for Intel based Mac | SolSie.com Monday, October 27, 2008

    [...] Newteevee] Technorati Tags: [...]

  2. Mark Schoneveld Monday, October 27, 2008

    Great news! Finally!

  3. See Netflix on a Mac in Action « NewTeeVee Monday, November 3, 2008

    [...] up its streaming service to anyone who opts in, so we took it for a test spin. The Netflix-on-a-Mac uses Silverlight, and in our initial testing, it worked pretty seamlessly — though there are some content [...]

  4. I have been waiting for netflix on a mac since instant watching first premiered but I never felt comfortable with boot camp or a virtualization program so I am happy to say that I watched my first netflix movie on a mac today. Yay.

  5. Netflix to Lay Off 50. Blames Silverlight. « NewTeeVee Monday, December 8, 2008

    [...] be reducing headcount in streaming technical support, as streaming is one area where the company is expanding its efforts. Netflix CEO Reed Hastings even told us at NewTeeVee Live that the company was struck by how many [...]

  6. Hey, I just got a mac :D There great compared to my old pc. I never would of actually bought one though because there so expencive luckly I won won at muulu.com :p

  7. Aimersoft DVD Converter Suite for Mac is the most powerful Mac DVD and video Converter software that include two almighty Mac converters: Aimersoft DVD Ripper for Mac and Aimersoft Video Converter for Mac.

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