http://gigaom.com/2008/10/25/letter-from-poptech-tips-on-persuasive-branding/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 23:21:15 +0000 http://wordpress.com/ hourly 1 http://gigaom.com/2008/10/25/letter-from-poptech-tips-on-persuasive-branding/#comment-908921 4 Tips on Persuasive Branding Wed, 29 Oct 2008 18:13:59 +0000 http://gigaom.com/?p=25866#comment-908921 <p>[...] via [...]</p> [...] via [...]

]]> http://gigaom.com/2008/10/25/letter-from-poptech-tips-on-persuasive-branding/#comment-908871 denise lee yohn: brand as business bites™ » Blog Archive » missing the brand boat Wed, 29 Oct 2008 16:30:40 +0000 http://gigaom.com/?p=25866#comment-908871 <p>[...] colleague of mine alerted me to an article reviewing a talk given by Cheryl Heller, the founder and CEO of Heller Communication Design, at [...]</p> [...] colleague of mine alerted me to an article reviewing a talk given by Cheryl Heller, the founder and CEO of Heller Communication Design, at [...]

]]> http://gigaom.com/2008/10/25/letter-from-poptech-tips-on-persuasive-branding/#comment-907815 Quickthink » Blog Archive » Remembering Fela Kuti Sun, 26 Oct 2008 16:07:06 +0000 http://gigaom.com/?p=25866#comment-907815 <p>[...] the great Fela Kuti! errrr …….. and some great words about branding from Cheryl Heller (courtesy of Giga). Here’s a great image of [...]</p> [...] the great Fela Kuti! errrr …….. and some great words about branding from Cheryl Heller (courtesy of Giga). Here’s a great image of [...]

]]> http://gigaom.com/2008/10/25/letter-from-poptech-tips-on-persuasive-branding/#comment-907808 crawford Sun, 26 Oct 2008 15:42:49 +0000 http://gigaom.com/?p=25866#comment-907808 <p>Excellent job of capturing and sharing. The insight re employees as first and most crucial audience for any branding is almost always lost. But it is always, always true. Ritz, Nordstrom, Apple, BB&T are all good examples of brands that invest in the culture within first and carry it out from there, with discipline. Oh, and did I mention discipline? If you think of branding as a discipline rather than a black-box art, you'll approach it a whole new way. And just maybe come to trust your judgments more in the process.</p> Excellent job of capturing and sharing. The insight re employees as first and most crucial audience for any branding is almost always lost. But it is always, always true. Ritz, Nordstrom, Apple, BB&T are all good examples of brands that invest in the culture within first and carry it out from there, with discipline. Oh, and did I mention discipline? If you think of branding as a discipline rather than a black-box art, you’ll approach it a whole new way. And just maybe come to trust your judgments more in the process.

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