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Summary:

Fey-lin has become a bona-fide franchise for SNL, boosting television ratings and becoming a guaranteed viral video hit machine racking up more than 56 million plays.

Saturday Night Live is notorious for taking a once-funny bit and running it into the ground, and it looks like Tina Fey’s spot-on impersonation of V-P candidate Sarah Palin is no exception. Fey-lin is a bona-fide franchise for SNL, boosting television ratings and becoming a guaranteed viral video hit machine. Take a gander at the eye-popping playcounts for the Fey/Palin sketches from just NBC.com:

Hillary/Palin – 7,784,386
Palin/Biden – 5,817,812
Couric/Palin – 5,764,667
Cold Open – 3,820,210
Palin Rap – 2,554,176
Cold Open Backstage – 404,151
Bush Endorsement – 355,623

Total – 26,501,025

And that’s not all. These numbers don’t even take Hulu’s plays into account, and as AdAge points out, Hulu streamed four times as many videos as NBC did in November, so its addition will be significant. And if that weren’t enough, according to web analytics firm Visible Measures, there are more than 200 different SNL/Palin videos (news clips, official and unofficial versions) floating around the web that when added to the playcounts from NBC.com have generated 56 million viral video views.

Thankfully, there’s only a couple of weeks left until the election, so Fey-lin fatigue won’t be as severe as it could have been (though I’ll bet somehow SNL executive producer Lorne Michaels is trying to squeeze a feature film out of it before Nov. 4).

  1. This is GREAT information. I really believe that this will be a great way for people to get that the show can still live on after the show is over. These are all views that enhance the SNL brand and finally bring it to where it should be – the best damn comedy brand in America. Hope they keep it up after the election.

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  2. [...] together: The CNN-YouTube primary debates. Obama Girl. Will.i.am’s “Yes We Can.” Saturday Night Live’s “Fey-lin” skits. And even though those examples might lean to the left, online video isn’t just a liberal [...]

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  3. [...] together: The CNN-YouTube primary debates. Obama Girl. Will.i.am’s “Yes We Can.” Saturday Night Live’s “Fey-lin” skits. And even though those examples might lean to the left, online video isn’t just a liberal [...]

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  4. [...] week. Last night’s premiere was watched by 8.5 million people. Evidently, having more than 56 million people see Tina Fey be funny on SNL can help drive a couple million eyeballs to oldteevee. Now the [...]

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  5. [...] NBC in particular got a more than 300 percent bump, which can be explained in part by one woman: Tina Fey-lin. The SNL star’s Palin impersonation was viral video [...]

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  6. [...] Gains in October We knew Tina Fey’s impersonations of former V-P candidate Sarah Palin helped boost the online video fortunes of NBC and Hulu, and now we know just how much of a bump each site got in [...]

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  7. [...] the Media Metrix numbers irrelevant. A drop is a drop and this was most likely related to the Tina Fey/Sarah Palin viral video effect as Hulu was one of the only places you could officially watch those SNL skits. We’ll have to [...]

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  8. [...] Tina Fey as Sarah Palin on SNL: The people demanded it from Day 1, and the 30 Rock star didn’t let them down — Fey’s dead-on impersonation of the vice-presidential candidate lead to an increase in the ratings not just for the late-night icon, but for her own sitcom. Oh, and the SNL parodies maaaaay have directly contributed to Palin’s plummeting approval ratings and the resulting November defeat of the Republican presidential ticket. Just maybe. [...]

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  9. [...] ended and new episodes were ushered in. Come November, TV fans had to share the airwaves with elections, debates, and satirical skits. As our favorite shows return from its winter hiatus in 2009, us at TVLoop will be waiting AND [...]

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  10. [...] generation and received nice traffic boosts courtesy of now-President Barack Obama and a string of hits starring Tina Fey as Governor Sarah Palin. It then capped off its first year with a Super Bowl commercial and media [...]

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