Summary:

The long march to the 2012 Olympics continues with the announcement that Spanish web portal Terra, part of the Telefónica group, has bagged…

The long march to the 2012 Olympics continues with the announcement that Spanish web portal Terra, part of the Telefónica group, has bagged the exclusive South America mobile and online video rights to the London games as well as the 2010 Winter Games in Vancouver. The International Olympic Committee deal does not cover Brazil — there is a separate deal with TV Record to show the games there — and only applies to online video and mobile, not to IPTV. Terra broadcast footage of the Beijing Olympics this year and the International Olympic Committee felt comfortable enough with the arrangement to extend it for another four years

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