MySpace Music Offers Indies an Olive Branch With IODA Deal

MySpace Music has inked a deal with digital music distributor the Independent Online Distribution Alliance that doubles to around 2 million the number of independent label tracks offered on the site. MySpace Music’s executive director of strategy and operations, Frank Hajdu, said the deal should clear up any misconceptions about the massive online music site’s relationship with the indie music community, which took a hit after MySpace Music launched late last month.

But the deal also throws a punch at indie music distribution group Merlin, which remains shut out of the joint venture MySpace Music parent News Corp sealed with EMI Music, Sony BMG, Universal, and Warner Music when it launched.

Despite our doubts about the viability of the business, MySpace CEO Chris DeWolfe has said MySpace Music, which offers DRM-free content, isn’t meant to be an iTunes rival. That doesn’t mean it has no plans for growth — Hajdu says this latest distribution deal will be followed by more in the months ahead.

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