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Summary:

ManiaTV this week laid off 20 employees, taking its head count to roughly 50 from some 70, and said it will reduce the number of shows in its line-up of original programming.

ManiaTV this week laid off 20 employees, taking its head count to roughly 50 from some 70, and said it will reduce the number of shows in its line-up of original programming. The company told us in a statement that it will continue to produce original content but it “will begin to rely more heavily on partner, third party and co-produced programming.”

ManiaTV said the programming cuts applied mostly to experimental, unsponsored shows, including Video of the Week, Sam’s Circle and Midnight Rida. Some of the shows have a backlog of episodes so they will continue appearing through the beginning of next year.

Right now the gaming show Arcade is carrying the network, with 40 percent of ManiaTV’s 4.7 million visitors in September, according to comScore. That number was a four-year best for the site. The company says that with the layoffs it can become profitable by the second quarter of 2009.

ManiaTV, which started in 2004 as a 24-hour live web video site, and lagged its video portal counterparts in transitioning to Flash, moved from Denver to Hollywood last year and threw a ton of resources (including $10 million in new funding) into producing original content at a huge studio space. The company has raised a total of $26 million from Benchmark Capitol, Centennial Ventures, Intel, DAG Ventures and Comerica Bank. In terms of the layoffs, somewhere around five of the 20 laid off were from the tech side of the company.

Layoffs are a common theme these days, mostly due to the current economic downturn. We’ve recently covered layoffs at Veoh, PermissionTV, Playboy, Heavy, Seesmic, and BitTorrent. Crackle, another site focused on original content, also lost most of its staff amid a move from Northern California to its Sony mothership in Culver City, Calif.

  1. HipMojo.com » History Repeats Itself: Video Wednesday, October 22, 2008

    [...] the same thing is happening now with my new company WatchMojo.com.  From NewTeeVee: ManiaTV Lays Off 20, to Reduce Amount of Original [...]

  2. Paid Content : Layoffs Roundup: Comcast’s 300; Ticketmaster’s 300; ManiaTV’s 20; PermissionTV’s 6 Wednesday, October 22, 2008

    [...] ManiaTV: The four-year-old video portal is eliminating 20 jobs out of 50 in total, NewTeeVee reported. As a result of cutbacks, ManiaTV will reduce the amount of original content it produces and [...]

  3. The daily drumbeat of layoffs is underway. I’ve seen this movie before. Hopefully, the end is different this time.

    Meanwhile, if you are newly in the job market and you have experience in tech/entertainment PR or corporate communications, I want to hear from you.

    I have multiple account team positions open at my agency in L.A. Check out our site, and drop me a line if you’re interested.

    Thanks.

  4. ManiaTV.com Laid Off 20 Employees | FuckedStartups Saturday, October 25, 2008

    [...] reported (here) ManiaTV has just laid off 20 employees. ManiaTV said the programming cuts applied mostly to [...]

  5. Strike.TV Launches, Writers Strut Their Wares – Tubefilter News Tuesday, October 28, 2008

    [...] lasted just a year before folding into Adult Swim. Recent layoffs at other web studios/portals — maniaTV, Heavy, Veoh — show these are murky waters that Strike.TV is jumping in to this [...]

  6. Misery Loves Company! (Oct. 28. 2008) « The Laid-Off Journal Tuesday, October 28, 2008

    [...] ManiaTV Lays off 20, Needs Lithium [...]

  7. Ask them what percentage of their 4.6 million supposed visitors come from people clicking on pop-up ads that maniaTV buys in bulk. People are not seeking out maniaTV programming…the vast majority of them are being waylayed there by pop-ups. Once there, they probably don’t stay long. The programming sucks.

  8. Tech layoffs: The scorecard « From the Edge of Reason Weblog Thursday, January 8, 2009

    [...] NewTeeVee: ManiaTV lays off 20, to reduce orig [...]

  9. The Outlook for Video Startups in 2009 « NewTeeVee Thursday, January 8, 2009

    [...] Crackle, MeeVee, Akimbo, SuperDeluxe, Vudu, Seesmic (twice), Heavy, PermissionTV, ManiaTV, Break, Revision3, Smashface, 60Frames, Vuze, Spot Runner (twice), Veoh (twice), BitTorrent [...]

  10. Freetracking.org » Tech layoffs: The scorecard Wednesday, January 14, 2009

    [...] NewTeeVee: ManiaTV lays off 20, to reduce orig [...]

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