http://gigaom.com/2008/10/22/audiomicro-gets-first-funding-round-from-dfj-frontier/ Fri, 10 Feb 2012 21:40:26 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/2008/10/22/audiomicro-gets-first-funding-round-from-dfj-frontier/#comment-150772 Fri, 24 Oct 2008 02:32:11 +0000 http://gigaom.com/?p=25953#comment-150772 [...] The Series A round of funding was led by DFJ Frontier.  Through the funding, Scott Lenet, a managing director at DFJ will be joining the AudioMicro board of directors.  Although the amount of funding was not disclosed in the press release, GigaOm reports that it was at about $500,000. [...]

]]> http://gigaom.com/2008/10/22/audiomicro-gets-first-funding-round-from-dfj-frontier/#comment-150771 Thu, 23 Oct 2008 04:43:39 +0000 http://gigaom.com/?p=25953#comment-150771 Micro stock music is an emerging market, it’s not a saturated or crowded market as you claim. The link you provided in the first paragraph is to a personal use music site that has nothing to do with commercial music licensing in any manner. The fact remains that the high end of licensing will always exist. What makes this model unique is that it takes a crowd sourced approach and makes the licensing process simple and available to the masses. Would you pay $100 for a song for a personal use video? Would you pay $1? It’s a pretty easy decision to make. Customers enter the market at a particular price point. Anything above that price point they either do not purchase, or in the case of music, they steal. The micro stock music attempts to bridge that gap. Only time will tell if the model works as a long term sustainable play, but it seems to be worth a shot.

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