Brand Asset Digital launched its P2P advertising platform P2Pwords today, promising to bring pay-per-click advertising to file-sharing networks like Limewire, Gnutella and Emule. The NY-based company received a largely positive review from John Healey over at The LA Times Bitplayer blog, who thinks that “the opportunity presented by P2Pwords is so large, it may be hard for advertisers to resist.”
The combination of file sharing and advertising is definitely an interesting one. File-sharing networks attract millions of users. It’s becoming clearer every day that the entertainment industry’s shock-and-awe lawsuits just don’t work, which is why many look for other ways to monetize P2P. Still, it’s a good idea to approach these early trials with a healthy dose of skepticism. After all, Skyrider, another company that promised to marry search ads with P2P networks just closed its doors last week after burning through $25 million in funding.