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Summary:

Online ad company ValueClick (NSDQ: VCLK) has decided to unload two of its “non-core” properties, as the company battens down the hatches fo…

Online ad company ValueClick (NSDQ: VCLK) has decided to unload two of its “non-core” properties, as the company battens down the hatches for a darkening display ad outlook. The company has received a total of $18 million in the sale, AdAge reports, though specific terms weren’t disclosed. ValueClick’s Mediaplex Systems, which provides software solutions for media buying and planning, is now owned by Chicago-based MediaBank. The company was bought by ValueClick in 2001 for $48.9 million. ValueClick is also jettisoning its inkjet e-commerce business, to a purchaser who was not identified. The online ad company has had a more challenging year than most other notable names in the business. Aside from warnings that the display business was trending downward, earlier this year, ValueClick settled a suit brought by the Federal Trade Commission that accused the company of using fraudulent tactics for online lead gen activities.

Update: The official release is out: ValueClick retains the separate Mediaplex online advertising technology solutions marketed under the MOJO brand, which is unrelated to the AdVault suite and a part of ValueClick’s online marketing services portfolio.

  1. My guess is that this company continues to sink. No on really needs to work with them which is why their earnings are very much at risk. Also, they are not known for having great people.

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  2. When you boil it down they only carry the worst ads around. My guess is that when the lesser ad companies start to get into trouble Microsoft will come and mop them up for a song.

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  3. Valueclick sells inkjet cartridges?!

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