Summary:

Social media marketing services have become pretty sexy in recent years, as brands have heeded both the opportunity to push their messages t…

Social media marketing services have become pretty sexy in recent years, as brands have heeded both the opportunity to push their messages through new channels and the need to listen to conversations about them that are already taking place inside. Until recently, such services have been a place for smaller, independent agencies. Now Tribal DDB, one of the big three agency networks alongside Omnicom WPP and IPG, is creating its own social media division to add to its UK roster…

Radar DDB, which already operates in Canada, is pegging January 1, 2009, as a start date, headed by my friend Matthew Yeomans (left) as MD and Bernhard Warner (right) as head of editorial, reporting to Tribal DDB MD Mike Parsons (middle). Journalists by trade, both of whom I’ve worked with before, they have run Custom Communication as one such independent social media consultancy for the last couple of years. They will continue to offer some services under that banner, but now the pair will focus on building out brand strategy, social media monitoring and conversational branded content for Tribal clients, who include VW and Philips. More here.

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