Comments on: What If You Ran an Ad, and Nobody Saw It? http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/ Trusted Insights and Conversations on the Next Wave of Technology Mon, 23 Nov 2009 05:44:46 +0000 http://wordpress.com/ hourly 1 By: The Dosquatch Says… » What If You Ran an Ad, and Nobody Saw It? – GigaOM http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-984930 The Dosquatch Says… » What If You Ran an Ad, and Nobody Saw It? – GigaOM Wed, 18 Nov 2009 03:36:45 +0000 http://gigaom.com/?p=24838#comment-984930 [...] In a “shocking” revelation, the Nielsen/Norman Group has found that people won’t see [banner] ads at all. [...] [...] In a “shocking” revelation, the Nielsen/Norman Group has found that people won’t see [banner] ads at all. [...]

]]> By: What Do Email Blasts Have to Do With Local SEO? | The Adventures of SEO Boy http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-969838 What Do Email Blasts Have to Do With Local SEO? | The Adventures of SEO Boy Tue, 25 Aug 2009 19:31:39 +0000 http://gigaom.com/?p=24838#comment-969838 [...] if they’re creative, online web-space. But that’s not what we’re after. Due to banner ad blindness and just general ad avoidance, these methods don’t seem to generate the response justified by [...] [...] if they’re creative, online web-space. But that’s not what we’re after. Due to banner ad blindness and just general ad avoidance, these methods don’t seem to generate the response justified by [...]

]]> By: PR, Public Relations & communications news and features http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-954438 PR, Public Relations & communications news and features Mon, 22 Jun 2009 14:00:46 +0000 http://gigaom.com/?p=24838#comment-954438 [...] Last October at the Boston Web Experience Forum, Internet usability expert Jakob Nielsen talked about ‘banner blindness’, something he’s been discussing for a few years. Based on a study of 3000 web users, Nielsen found “Ads might as well not exist as far as users are concerned, except for search ads.” [...] [...] Last October at the Boston Web Experience Forum, Internet usability expert Jakob Nielsen talked about ‘banner blindness’, something he’s been discussing for a few years. Based on a study of 3000 web users, Nielsen found “Ads might as well not exist as far as users are concerned, except for search ads.” [...]

]]> By: Should a Company Use Banner Ads in Its Marketing Mix? (Part 2) | The Executive Whisper http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-920352 Should a Company Use Banner Ads in Its Marketing Mix? (Part 2) | The Executive Whisper Sun, 04 Jan 2009 22:59:21 +0000 http://gigaom.com/?p=24838#comment-920352 [...] recently as October 2008, Nielsen again confirmed, “Ads might as well not exist as far as users are concerned, except for search ads.” [...] [...] recently as October 2008, Nielsen again confirmed, “Ads might as well not exist as far as users are concerned, except for search ads.” [...]

]]> By: Bannerwerbung wirkt! : The Strategy Web http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-919378 Bannerwerbung wirkt! : The Strategy Web Sat, 27 Dec 2008 14:02:44 +0000 http://gigaom.com/?p=24838#comment-919378 [...] unter dem Motto: Bannerwerbung wirkt. Warum…? Gigacom publiziert einen Artikel mit der Frage: What if you ran an ad, and nobody saw it? Der Artikel beschäftigt sich mit dem Thema Banner Advertising gegenüber [...] [...] unter dem Motto: Bannerwerbung wirkt. Warum…? Gigacom publiziert einen Artikel mit der Frage: What if you ran an ad, and nobody saw it? Der Artikel beschäftigt sich mit dem Thema Banner Advertising gegenüber [...]

]]> By: Gruppo36 » La lenta agonia del banner http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-918900 Gruppo36 » La lenta agonia del banner Mon, 22 Dec 2008 14:06:12 +0000 http://gigaom.com/?p=24838#comment-918900 [...] il massimo esperto di usabilità a livello mondiale, in un suo intervento sottolineava il fatto che ormai le persone non prestino più attenzione ai banner. Sempre Nielsen ha ricordato però che tale problema non colpisce il search advertising, ossia la [...] [...] il massimo esperto di usabilità a livello mondiale, in un suo intervento sottolineava il fatto che ormai le persone non prestino più attenzione ai banner. Sempre Nielsen ha ricordato però che tale problema non colpisce il search advertising, ossia la [...]

]]> By: art 2: Should a Company Use Banner Ads in Its Marketing Mix? | Microsite.com http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-916350 art 2: Should a Company Use Banner Ads in Its Marketing Mix? | Microsite.com Thu, 04 Dec 2008 14:34:00 +0000 http://gigaom.com/?p=24838#comment-916350 [...] recently as October 2008, Nielsen again confirmed, “Ads might as well not exist as far as users are concerned, except for search ads.” [...] [...] recently as October 2008, Nielsen again confirmed, “Ads might as well not exist as far as users are concerned, except for search ads.” [...]

]]> By: Il Banner è morto, viva il Banner http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-916239 Il Banner è morto, viva il Banner Wed, 03 Dec 2008 23:05:10 +0000 http://gigaom.com/?p=24838#comment-916239 [...] Un mese e mezzo fa Jakob Nielsen ribadiva per l’ennesima volta che i navigatori sono ormai tutti affetti da banner blindness, e che le persone “won’t see ads at all“. [...] [...] Un mese e mezzo fa Jakob Nielsen ribadiva per l’ennesima volta che i navigatori sono ormai tutti affetti da banner blindness, e che le persone “won’t see ads at all“. [...]

]]> By: Social Sem» Archivi Blog » Il Banner è morto, viva il Banner http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-916208 Social Sem» Archivi Blog » Il Banner è morto, viva il Banner Wed, 03 Dec 2008 18:31:41 +0000 http://gigaom.com/?p=24838#comment-916208 [...] volta che i navigatori sono ormai tutti affetti da banner blindness, e che le persone “won’t see ads at all“. Altri sono arrivati a dire che il display advertising virerà in negativo nel 2009, dopo [...] [...] volta che i navigatori sono ormai tutti affetti da banner blindness, e che le persone “won’t see ads at all“. Altri sono arrivati a dire che il display advertising virerà in negativo nel 2009, dopo [...]

]]> By: Are Banner Ads Dying? | Blind Five Year Old http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-912282 Are Banner Ads Dying? | Blind Five Year Old Wed, 12 Nov 2008 17:51:58 +0000 http://gigaom.com/?p=24838#comment-912282 [...] of them do use banner ads, but more and more evidence shows a growing banner blindness on these sites. I suspect the high number of visits (for a very specific purpose) exacerbates [...] [...] of them do use banner ads, but more and more evidence shows a growing banner blindness on these sites. I suspect the high number of visits (for a very specific purpose) exacerbates [...]

]]> By: G.1440 Tech Blender — IT Staffing and Development: Sage Advice, Insight & Delight » Blog Archive » How Do I Get More People to My Website? http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-908981 G.1440 Tech Blender — IT Staffing and Development: Sage Advice, Insight & Delight » Blog Archive » How Do I Get More People to My Website? Wed, 29 Oct 2008 21:24:18 +0000 http://gigaom.com/?p=24838#comment-908981 [...] to see what they’re looking at.  In fact, some of the latest research shows that online ads don’t really work well [...] [...] to see what they’re looking at.  In fact, some of the latest research shows that online ads don’t really work well [...]

]]> By: Banner Blindheit? Nicht hier… | http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-908489 Banner Blindheit? Nicht hier… | Tue, 28 Oct 2008 19:16:58 +0000 http://gigaom.com/?p=24838#comment-908489 [...] Banner Blindness: Old and New Findings oder What If You Ran an Ad, and Nobody Saw It? [...] [...] Banner Blindness: Old and New Findings oder What If You Ran an Ad, and Nobody Saw It? [...]

]]> By: Jakob Nielsen und weitere über Usability http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-907596 Jakob Nielsen und weitere über Usability Sat, 25 Oct 2008 12:36:03 +0000 http://gigaom.com/?p=24838#comment-907596 [...] kennt nicht den Usabilty Guru Jakob Nielsen. Er hält hier noch einmal fest, dass Werbebanner nichts bringen, bezahlte Suche schon. Also, wer mal etwas zur [...] [...] kennt nicht den Usabilty Guru Jakob Nielsen. Er hält hier noch einmal fest, dass Werbebanner nichts bringen, bezahlte Suche schon. Also, wer mal etwas zur [...]

]]> By: Alistair Croll http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-907042 Alistair Croll Thu, 23 Oct 2008 16:07:48 +0000 http://gigaom.com/?p=24838#comment-907042 @dougschumacher Just to be clear, the test wasn't about ads. These were tests of many (thousands) of different real websites, many of which had ads. In the course of tracking eye movement, the tests counted how often visitors looked at ads. Virtually none even glanced at them. So the ads were, I believe, a good cross-section of the world. If there's evidence that nobody looks at ads, and there's evidence that some ads get clicks, and the two data sources are reliable, that suggests to me that clickfraud is much more prevalent and better hidden than we suspect. @dougschumacher Just to be clear, the test wasn’t about ads. These were tests of many (thousands) of different real websites, many of which had ads. In the course of tracking eye movement, the tests counted how often visitors looked at ads. Virtually none even glanced at them. So the ads were, I believe, a good cross-section of the world.

If there’s evidence that nobody looks at ads, and there’s evidence that some ads get clicks, and the two data sources are reliable, that suggests to me that clickfraud is much more prevalent and better hidden than we suspect.

]]> By: Kiyoshi Martinez - nerdlusus blog – Advertising plunge will kill newspapers — and there won’t be a bailout http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-906487 Kiyoshi Martinez - nerdlusus blog – Advertising plunge will kill newspapers — and there won’t be a bailout Wed, 22 Oct 2008 05:07:24 +0000 http://gigaom.com/?p=24838#comment-906487 [...] abandon in the near future. GigaOm reported this shocking tidbit from Jakob Nielsen that users ignore display advertising online and have developed a sort of “blindness” to these types of ads. Imagine how tough an [...] [...] abandon in the near future. GigaOm reported this shocking tidbit from Jakob Nielsen that users ignore display advertising online and have developed a sort of “blindness” to these types of ads. Imagine how tough an [...]

]]> By: dougschumacher http://gigaom.com/2008/10/14/what-if-you-ran-an-ad-and-nobody-saw-it/#comment-906393 dougschumacher Tue, 21 Oct 2008 23:14:11 +0000 http://gigaom.com/?p=24838#comment-906393 1. The vast majority of ads, banner or otherwise, are dreck. Nothing distinct, with little persuasive value. (Even most ad people won't argue with that.) So to make a sweeping claim about all 'picture' ads is a gross generalization. 2. I'd guess, based on experience, that this test used the dreck variety of ads for their sample study. If they don't address the creative impact as a key component, then they probably don't get the difference. 3. There are numerous tests that indicate that banner ads work quite well. Why are major advertisers who've built powerful brands continuing to run them (see adverlicious' examples above). These companies see extensive cost and ROI data come in week after week.And they continue to run the ads. 4. I think Mr. Nielsen's long history of insights on design is great ... if you're designing pure information with little emotional value. Think dictionaries, government resource sites, and data presentation. But for the emotional stuff, I'll take the style sensibility of a site like GigaOm over Nielsen's nngroup.com ANY day. 1. The vast majority of ads, banner or otherwise, are dreck. Nothing distinct, with little persuasive value. (Even most ad people won’t argue with that.) So to make a sweeping claim about all ‘picture’ ads is a gross generalization.

2. I’d guess, based on experience, that this test used the dreck variety of ads for their sample study. If they don’t address the creative impact as a key component, then they probably don’t get the difference.

3. There are numerous tests that indicate that banner ads work quite well. Why are major advertisers who’ve built powerful brands continuing to run them (see adverlicious’ examples above). These companies see extensive cost and ROI data come in week after week.And they continue to run the ads.

4. I think Mr. Nielsen’s long history of insights on design is great … if you’re designing pure information with little emotional value. Think dictionaries, government resource sites, and data presentation. But for the emotional stuff, I’ll take the style sensibility of a site like GigaOm over Nielsen’s nngroup.com ANY day.

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