275 Comments

Summary:

Yes, the “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise is in fact an official advertisement placed by the senator’s campaign team.

Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team.

“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”

To my knowledge, this Burnout ad is far and away the most prominent use of a major online game to promote a presidential candidate’s campaign. There have been near-misses, of course: In 2006, for example, when he was seriously considering a run for the Democratic nomination, ex-Virginia Gov. Mark Warner made an avatar-based appearance at a press conference in Second Life.

Of course, detractors could accuse Sen. Obama of sending out mixed messages; earlier this year he was telling audiences that parents need to “turn off the television set, and put the video games away.” Then again, since the Burnout billboard specifically advises gamers to vote early, maybe it’s his subtle way of trying to get them off the couch.

Image credit: 360 gamer “Jeffson”, from his Rooster Teeth journal.

  1. Despite what some may say – you have to admit Obama has been running a pretty impressive campaign. It’s been progressive – in your face, and uses unconventional means to get the word out.

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  2. [...] October 13, 2008 by Yosuan by Blake Ellison Hot on the heels of the news that the games industry likes presidential candidate Barack Obama comes confirmation that the feeling’s mutual: Obama is running in-game ads in Criterion’s Burnout Paradise.”I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” said publisher EA’s corporate communications director Holly Rockwood to GigaOM. [...]

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  3. [...] advertising in Burnout,” said publisher EA’s corporate communications director Holly Rockwood to GigaOM. “Like most television, radio and print outlets, we accept advertising from credible political [...]

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  4. [...] He really is courting the youth vote.  GigaOM has the details. [...]

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  5. [...] GigaOm) If you’re new here, you may want to subscribe to our RSS feed or follow us on Twitter. Thanks [...]

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  6. [...] Here’s the link, and thanks to my fellow Final Fantasy Digg.com friend for sending the link to… [...]

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  7. [...] this article in GigaOM, Obama Is campaigning within games: ‘Last week we noted unconfirmed sightings of an “Obama for President” billboard in the [...]

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  8. Nick, I’m no spring chicken (in fact, I’m getting pretty long in the beak these days) but Obama has easily run the most flawless presidential campaign in my lifetime, which covers 9 elected presidents so far.

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  9. [...] have made me leery of writing about it. But now, Wagner James Au over GigaOm has confirmed the campaign is attempting to reach out to gamers: “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly [...]

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  10. [...] Bar­ac­k O­bama is adver­tisin­g in­ video­games n­o­w­, r­eac­h­in­g o­u­t to­ th­e gamer­ demo­gr­aph­ic­ by payin­g f­o­r­ billbo­ar­ds in­ Bur­no­­ut­ Par­adise­. [gi­go­am] [...]

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  11. [...] Ads in Video Games Amazing. GigaOM has the story: Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox [...]

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  12. [...] dans la rue, à la télévision ou sur le web. Et depuis peu, les joueurs peuvent également voir des publicités pour le candidat démocrate lorsqu’ils jouent à Burnout Paradise sur Xbox [...]

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  13. Props to Obama for knowing where the media is going.

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  14. [...] Obama Is Campaigning on Xbox 360! ← Anterior | Inicio Comparte esta anotación [...]

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  15. [...] C­on­­firme­d: Obama Is C­ampaign­­in­­g on­­… [GigaO­­M via Po­­litico­­ via­ Jal­opn­­i­k] [...]

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  16. [...] движка для внутриигровой рекламы Electronic Arts в действии: политическая реклама Барака Обамы в Burnout [...]

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  17. [...] Read the Entire Story…Source: Gigaom [...]

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  18. Is that Obama’s pimped out ride with the dual pipes?

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  19. [...] “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” said publisher EA’s corporate communications director Holly Rockwood to GigaOM. [...]

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  20. Terry Andersen Tuesday, October 14, 2008

    The Obama campaign is just incredible… Who would have thought of this? I am a registered Republican BUT what the heck… I’ll vote for Obama. If he runs the country the way he’s run his campaign, things will only get better.

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  21. [...] if you flee to an alternative universe, Barack Obama's advertising will find you.(via Ben Smith)–Christopher [...]

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  22. [...] understands the power of in-game ads. So much so that he’s launched a couple on Xbox Live.  His campaign placed an ad in the online racing game, Burnout Paradise. In it he urges players of the open-ended racing game to vote [...]

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  23. [...] by placing billboards “Obama for President” in 360 racing game Burnout Paradise. According to GigaOm, who were the first to jump on this news: “I can confirm that the Obama campaign has paid for [...]

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  24. [...] But, I think it’s indicative of how strategic the Obama campaign is that they are even advertising on Xbox 360. It certainly confirms their ongoing targeting of the youth vote and their commitment to [...]

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  25. [...] even advertises on Xbox 360 Confirmed: Obama Is Campaigning on Xbox 360! – GigaOM Best marketing of a presidential campaign in US (maybe world) [...]

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  26. [...] Wire: GigaOm confirms that an “Obama for President” billboard in the Xbox 360 racing game Burnout [...]

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  27. [...] did some research and EA Games apparently has confirmed that Barack Obama’s campaign did pay for the ad, possibly making this the first time a campaign has used video games to target [...]

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  28. [...] Barack Obama seems to be the first presidential candidate in history to advertise in a video game. GigiOM has the scoop. « Anti-theft discount? Check. Airbag discount? Check. Gaming discount? Maybe [...]

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  29. [...] Obama turns to videogames to generate votes It’s official: US presedential candidate Barack Obama has bought virtual billboard space in Xbox 360 racing game Burnout Paradise to promote his “Vote for Change” campaign [...]

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  30. [...] spot, first reported Thursday and confirmed to the folks at GigaOM by the game’s publisher in an email Monday, represents the first time a major political [...]

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  31. The campaign was actually sold and served by a company called Massive Incorporated, a subsidiary of Microsoft, and the leader in dynamic video game advertising.

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  32. [...] has advertising changed. “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” [...]

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  33. From a commercial perspective in-game advertising is a neat revenue trick. As the parent of a new video gamer I’m negatively disposed to having McDonald’s appearing in his game of Wii Tennis.

    Perhaps in the future we’ll see ad-supported games heavily discounted and ad-free versions at the regular price.

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  34. [...] spokeswoman for EA has this to [...]

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  35. [...] Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told GigaOM in an e-mail message. “Like most television, radio and print outlets, we accept advertising from credible political [...]

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  36. Obamababy!

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  37. [...] Confirmed: Obama Is Campaigning on Xbox 360! [...]

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  38. awesome…maybe ACORN can sign up a bunch of 13 year olds to vote for him.

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  39. [...] confirmation today that Obama is advertising in billboards in the Xbox 360 racing game Burnout Paradise, Presidential politics have apparently started to take games seriously as way of reaching voters.  [...]

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  40. “Of course, detractors could accuse Sen. Obama of sending out mixed messages; earlier this year he was telling audiences that parents need to ‘turn off the television set, and put the video games away.’”

    Couldn’t detractors use the same “logic” against the idea of running television ads?

    I think it’s a brilliant move — especially the call for early voting. Remind young people that they can still have their vote be heard without standing in line on election day.

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  41. [...] …presidential candidate to buy adspace in a video game. Read the story HERE. [...]

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  42. indydude said:

    awesome…maybe ACORN can sign up a bunch of 13 year olds to vote for him.

    Yeah! Totally….oh wait. Then those 13-year olds would actually have to show up and verify their age in order to actually vote. Newsflash: there’s a very large difference between registration fraud and voter fraud. Free bonus newsflash: In almost every state, ACORN is required BY LAW to submit ALL registration forms they receive even if it is blatantly bogus and ACORN is usually the one that informs the registrars of the bogus forms.

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  43. [...] Paradise. Advertisers can buy space on the billboards in the game. And the game publisher has confirmed to GigaOm.com that that’s an official Obama ad, placed by the [...]

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  44. [...] GigaOm.com confirms an Obama billboard in Burnout Paradise.  Real ad in a virtual environment, further cementing Barack Obama as the clear candidate for the 21st century. [...]

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  45. [...] Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, tells GigaOM.(via [...]

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  46. Here’s the thing… you place an ad like this and it’s so innovative that it’s impact is doubled, tripled or more when it’s covered as news by sites like this – just by virtue of it being a new idea. That’s advertising dollars well spent.

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  47. [...] Paradise. Advertisers can buy space on the billboards in the game. And the game publisher has confirmed to GigaOm.com that that’s an official Obama ad, placed by the [...]

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  48. [...] Gamers racing through the virtual streets in EA Games’ Burnout Paradise will notice billboards for Barack Obama.  [...]

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  49. Obviously the ad is for adult gamers, as far as I Know, kids can’t vote, nor adults need parents telling them to get off the video games.
    therefore your conclusion of a mixed message its very bad.

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  50. [...] En un primer momento se pensó que se trataba del típico y graciosete montaje en Photoshop, pero se ha confirmado la veracidad del cartel publicitario virtual con Obama, junto al lema: Voting Early Has Begun, junto a la url de [...]

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  51. [...] 14, 2008 by Rick From Gigaom (via Andrew [...]

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  52. [...] with his Xbox 360 ad buys, his email solicitation to college kids directing them to his website for instructions on [...]

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  53. [...] out of this credit mess is through collective awareness.” … Obama Ad Sighting on an X-Box game. … The worst headline Jay Leno has ever seen: “Her Orifice Was Her [...]

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  54. The awesomeness of this report is unsurprassed.

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  55. gunner, gunner… tisk, tisk. John McCain was the ACORN keynote speaker in 2006. The ACORN smear is just for the credulous few, and not supposed to grab YOUR attention. ACORN is a highly respected organization, with the support of both parties. Any fool knows that registration drives get their share of Indiana Jones’, Micky Mouse’s, and no doubt a few John McCain’s, address: 1600 Pennsylvania Ave. Washington, D.C., for that matter. :-)

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    1. Wow, what a difference a few months can make. Would you care to edit your comment about “Acorn is a highly respected organization”?

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  56. [...] vote for change from the comfort of the game they’re playing. According to Talking Points Memo and GigaOm, advertisers can buy space on the billboards in the game — and yes, that’s an official ad paid for [...]

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  57. But yard signs cost $8!!

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  58. wow ! great !

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  59. Spend, spend, spend. That seems to be Obama’s theory. What’s another few million on top of the 90 million he already has spent…and people think he’s going to fix the economy. Right!!!

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  60. I mean indydude, indydude, tisk, tisk… (not gunner, sorry gunner!)

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  61. [...] octobre, 2008 · Pas de commentaire Il est sur tout les front. L’article est sur GigaOM. C’est quand même plus classe que l’île Sarkozy [...]

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  62. [...] Confirmed: Obama Is Campaigning on Xbox 360! – GigaOM. [...]

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  63. [...] Paradise. Advertisers can buy space on the billboards in the game. And the game publisher has confirmed to GigaOm.com that that’s an official Obama ad, placed by the [...]

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  64. [...] Gigaom was able to confirm that the ad was indeed an official purchase by Obama’s campaign. [...]

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  65. [...] has purchased a billboard ad in the XBox 360 racing game, Burnout Paradise.  Story from Gigacom here. Filed Under: [...]

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  66. Love it.

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  67. “Spend, spend, spend. That seems to be Obama’s theory.”

    Uhh… people donated this money to his campaign specifically for him to SPEND on winning the presidency. Idiot.

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  68. This is just one more reason not to purchase the game. Hope they make it so you can turn the crap off. May as well have Dukakis ont he billboard. Nobody remembers him, and nobody will remember Barry O. after the election.

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  69. [...] Veja: Barack Obama em Burnout Paradise Postado no Outubro 14, 2008 por cavves Depois da brincadeira com a canditada a vice Sarah Palin, no melhor estilo Kibeloco, agora é a vez de uma produtora de games, a Eletronics Arts, tomar partido na disputa presidencial americana estampando em seu jogo Burnout Paradise a imagem que você vê ao lado. Fonte: GigaOm [...]

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  70. It’s very good and creative to send the message which unfotunately is misunderstood by the GOP to the good American electorates through the games media ..NO DOUBT OBAMA IS FOR REAL CHANGE

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  71. Spend Baby Spend! if the results reap profits and results. Yes, Chris that is what you republicans refer to as WISE INVESTING.

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  72. Regarding people donating money to BHO, about $33.8 million of it came from foreign sources that the FEC considers questionable. That’s in addition to at least tens of thousands from people using fake names like “Good Will”. Details at my name’s link. If you’re going to vote for BHO, look into the highly negative information about him first. You don’t want to be fooled into supporting someone who isn’t what he pretends to be, right?

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  73. Wagner, how is this sending mixed messages to children? Is Obama shooting for the under 18 vote? I’m guessing it’s aimed at the millions of American adults that play video games (and vote).

    Was this a silly attempt at a partisan jab or did you just have a brain-fart when you wrote that?

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  74. This is the result of a people-driven, bottom-up, Democratic campaign (ironically, the first time the Democrats have actually run this way in 40 years).

    I’ll bet that this XBox ad idea came from campaign volunteers and ordinary people in the campaign, and made its way up to the top pretty quickly. Not the other way around. There’s no way that any fat-cat inside-the-Beltway-bubble D.C. political consultant would even have thought this up, let alone suggested it or even approved it. Change is indeed in the air.

    If this bottom-up, people-driven decision-making is the way Obama will govern the country, I’m very excited.

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  75. Of course, detractors could accuse Sen. Obama of sending out mixed messages; earlier this year he was telling audiences that parents need to “turn off the television set, and put the video games away.”

    If you’re voting hopefully your parents aren’t still regulating your time.

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  76. [...] Phil Singer notices a new Obama tactic at reaching young voters. More info from GigaOM. [...]

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  77. Yes, obviously the ads were aimed at gamers old enough to vote. But that would also include a lot of eligible young voters still living in their parents’ house playing videogames.

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  78. [...] Warum macht Angela Merkel keine Werbung in der xBox 360? [...]

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  79. [...] see a McCain ad in some video game, too? Anybody want to get which game that might be? Get more at GigaOM. Tags: burnout paradise, ea, electronic arts, mccain, obama, xbox 360 Related [...]

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  80. [...] (if we can even give it that name) and the new media savvy of the Team Obama: Obama has bought advertising in cyberspace. Well, at least in the video game world of Burnout Paradise on the Xbox 360. Do you think [...]

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  81. [...]today, they confirmed that Obama actually is using a game to rock the vote[...]

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  82. The haters are just pissed at the awesome marketing strategy of Team O and the bum Republicans being are about to be tossed from the White House.

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  83. wow that’s great! new strategy

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  84. [...] the web today, much discussion of Obama ads placed inside the virtual worlds of video games.  This story at Gigaom was ground zero for the [...]

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  85. Re: “Obama’s foreign money”

    Sorry dude, claims made by NewsMax are not-credible. I tried to find an FEC report that backs up your cited claim that $33.8M have come from questionable sources. You may — or may not — be surprised to find that there is no such FEC report.

    Listen, if you have legitimate concerns about his fundraising, why can’t you find first-hand sources or reporting from respectable journalistic sources to back up what you’re saying?

    Quoting NewsMax is barely a step above quoting The Onion: at least The Onion admits that it makes up its stories.

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  86. If you put them on a few, you should also include “Saints Row,” “Grand Theft Auto,” or “Crime Life Gang Wars.” I guess it’s too violent for a person who’s connected to radical groups.

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  87. [...] advantage of every form of advertising media available, even video games. Obama billboards were recently spotted in the Xbox 360 racing game Burnout [...]

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  88. Quote: “Of course, detractors could accuse Sen. Obama of sending out mixed messages; earlier this year he was telling audiences that parents need to “turn off the television set, and put the video games away.” ”

    –The majority of gamers are adults in their 20s.

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  89. [...] of the Obama campaign never ceases to amaze me.  Via TPM, we see that Barack Obama is now buying virtual ad space in online games: Last week we noted unconfirmed sightings of an “Obama for President” billboard [...]

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  90. [...] Read | Permalink | Email this | Linking Blogs | Comments [...]

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  91. [...] Confirmed: Obama Is Campaigning on Xbox 360! – GigaOM Amazing. (tags: advertising funny marketing obama new.media gigaom) [...]

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  92. [...] site http://www.gigaom.com reported that Obama’s campaign is using real advertising in the Xbox 360 game “Burnout [...]

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  93. Of course, Obama has been in our user’s games for a while now…

    http://playmockingbird.com/search.php?search=obama

    In fact, one of the first games we made with Mockingbird featured Obama!

    http://playmockingbird.com/games/198

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  94. [...] Obama Is Campaigning on Xbox 360!. This is so last spring… we launched with a user-generated Obama game! [...]

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  95. [...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads mention that early voting has begun [...]

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  96. [...] paid for advertising space in the XBox 360 game Burnout Paradise. The article, which can be read here, states that EA Games has confirmed that the senator paid for a billboard ad in Buirnout Paradise. [...]

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  97. [...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads allude that early voting has begun and [...]

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  98. [...] that game players will drive by while racing. You can see a screen-grab and read more about it here. Not sure how much this will help his campaign, but it’s definitely a new way of doing [...]

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  99. [...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads mention that early voting has begun [...]

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  100. [...] GigaOm confirms that an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise is, in fact, an official advertisement placed by the senator’s campaign. [...]

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  101. Jesse:

    The FEC makes donations publicly available at fec.gov and if you have contrary information you’re willing to search. If you find something to contradict Newsmax I’ll provide a correction, but I’m sure you won’t. Otherwise, you’re simply engaging in an ad hom attack.

    From the Newsmax article:

    ‘The FEC has compiled a separate database of potentially questionable overseas donations that contains more than 11,500 contributions totaling $33.8 million. More than 520 listed their “state” as “IR,” which the FEC often uses as an abbreviation for “information requested.” Another 63 listed it as “UK,” the United Kingdom.’

    Note: since that time, others – including the NYT – have uncovered highly questionable contributions to Obama from made-up names.

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  102. [...] “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told the blog Gigaom.  [...]

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  103. [...] : GigaOm – image : “JeffSon” / Rooster [...]

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  104. [...] the most innovative in recent history. Not only do they own Halloween, but they’ve locked up Burnout Paradise as [...]

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  105. [...] Confirmed: Obama Is Campaigning on Xbox 360! – GigaOM Rofl __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. ^Snowy pwns^ Quote: [...]

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  106. [...] have turned up in the Xbox Live racing game, Burnout Paradise, GamePolitics.com first reported and GigaOm confirmed. The in-game ad takes its form as a billboard—complete with Obama’s photo and a plug [...]

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  107. [...] Barack Obama is running campaign ads in an Xbox 360 game — pretty smart, but given it’s a racing game, I wonder how many people are really going to see it as they zoom past. [...]

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  108. Wow, that is truly amazing! Obama ROCKS!

    Jiff
    http://www.privacy-center.ru.tc

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  109. [...] out the full read at GigaOM. – [...]

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  110. That was pretty kool – He is so hip unlike stogy Mccain
    check out this ad also its just as hip

    send it to friends it sends the point home – YOU WILL AGREE good going guys

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  111. [...] Presidential Candidate Barack Obama has bought advertising space in a series of XBOX 360 games. Gigaom reports: “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly [...]

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  112. [...] Edge Economics A number of bloggers have noticed Barack Obama’s advertising in games. Which sparked my interest in posting about an idea [...]

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  113. Read about this on 1up.com
    This game is also for the PS3 and i believe his campaigning is not exclusive to just the 360 console

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  114. [...] “I can confirm that the Obama campaign has paid for in-game advertising in Burnout” Is this fair? Isn’t this a form of brainwashing like the corporations brain wash you into buying their products? Obama went to far with this in my opinion. http://gigaom.com/2008/10/13/confirm…g-on-xbox-360/ [...]

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  115. [...] effort to reach a specific target audience, which just goes to reach even more audiences as it hits blogs everywhere. This embedded game graphic will surely tell a tale of this generation years down the [...]

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  116. [...] new media outlets to get out their message. Recently, EA announced that Barak Obama has placed advertisements in the game Burnout Paradise. While this might not be the first time political ads have appeared inside a video game it [...]

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  117. [...] campaign is running ads in Burnout Paradise on XBOX 360. Fittingly hi-tech, these ads appeal to younger, connected voters; [...]

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  118. [...] From Gigaom: Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team. [...]

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  119. [...] The image and story is from GigaOm, showing Obama’s ad in the XBox 360 racing game Burnout Paradise. Somehow I can’t imagine McCain’s campaign even coming close to have thought of this option, let alone doing it… Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

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  120. [...] this article in GigaOM, Obama Is campaigning within games: ‘Last week we noted unconfirmed sightings of an “Obama for President” billboard in the [...]

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  121. THIS IS WHY I AM VOTING FOR OBAMA , HE IS SO COOL !!!

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  122. Americans are the dumbest people in history. No other Nation would ever even consider making the kind of change that we are obviously about to make. The world is laughing at us and believe me they all (our enemies) will have alot to laugh about when it’s done. FOOLS

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  123. I still don’t know who to vote for, but I think its pretty cool. He’s exploring other ways to reach the youth of America, and if it gets them out and voting no matter who they are voting for is cool with me.

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  124. What I don’t get is how people can’t understand in game advertising. Some video games cost a lot of money to make, and a lot of the time, video game sales alone either wont cover the full cost of making the game, or the profits are not good enough off of sales alone. That is why they run advertisements. Think about it… you pay for cable or satellite TV service, and there are still adverts on the channels for the exact same reason.

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  125. As well, Vince, the majority of non-Americans want Obama to win according to polls.

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  126. [...] Rockwood, Director of corporate communications at Electronic Arts told Gigaom.com that “Like most television, radio and print outlets, we accept advertising from credible [...]

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  127. I pay for a game I don’t want to be hit with this crap. No more EA for me, EVER.

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  128. cool. yet another reason to be impressed with obama’s campaign.

    i am not american, but i feel i would be happy to have a man like obama as our president over here. clearly intelligent, thoughtful, a listener, and able to inspire, the kind of person needed in a world like today’s where problems are complex, multitudinous and happening all at once.

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  129. On Monday, election officials in Ohio’s most populous county asked a prosecutor to investigate multiple registrations by four people who signed up through ACORN. One voter said he signed 73 voter registration forms during a five-month period.

    Wake up America!

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  130. That’s straight but I guess it would be kind of counter-productive to put a billboard ad in a game like burnout. The game moves way too fast and you’ll probably miss it unless you’re just messing around in free roam.

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  131. [...]     An “Obama for President” billboard even shows up on a popular Xbox game — and it was no accident.  [...]

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  132. [...] And look what just showed up, as reported by GigaOM – Confirmed: Obama Is Campaigning on Xbox 360! [...]

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  133. Prof. Jarvis Fielding Tuesday, October 14, 2008

    Nick said:

    Despite what some may say – you have to admit Obama has been running a pretty impressive campaign. It’s been progressive – in your face, and uses unconventional means to get the word out.

    Yeah…like using ACORN to commit voter registration fraud by registering the Dallas Cowboys and dead people.

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  134. [...] statements about current politics.  It should come as no surprise that when I boot up a game, I don’t want to see a political ad.  I don’t want to hear any garbage about “oh, but it was just a billboard encouraging [...]

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  135. Wow…everybody is basing their votes on stuff like “wow he’s so cool.” You know…how many leaders in the world have destroyed their countries, or turned to communism, or dictatorships all because people voted them based on them “being cool.” Maybe not in those same words, the the same principle.

    Wake the hell up people…he’s already stating he wants to “spread the wealth.” Taking from those that have worked hard to get where they are…and giving it to those who haven’t done jack diddly.

    It scares me to think about what will happen if he is elected.

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  136. “Chris said:

    “Spend, spend, spend. That seems to be Obama’s theory.”

    Uhh… people donated this money to his campaign specifically for him to SPEND on winning the presidency. Idiot.”

    Well taxpayers send money to the government to spend wisely but they Spend, Spend, and Spend too. That is the lesson Obama is teaching here. Spend Spend Spend because it isn’t his money. You are an Idiot for thinking that way Chris.

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  137. [...] Posted by listenclose Obama Is Campaigning on Xbox 360! Burnout is an awesome game. __________________ I’m a helpful jerk, fear [...]

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  138. [...] new voters (or disenfranchised old ones) is nothing new during any election season, so the Obama ads appearing in Burnout Paradise really aren’t surprising. We’ve seen it all in 2008: Facebook competitions and the [...]

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  139. [...] Confirmed: Obama Is Campaigning on Xbox 360! – GigaOM [...]

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  140. [...] only that, but it has been confirmed that Obama has purchased in game advertising in “Burnout.” What an ingenious concept, [...]

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  141. I love how FoxNews links to this article, and in the article they say such stupid crap as “Game maker Electronic Arts” and “The online version of Burnout Paradise”

    Where’s the Criterion respect?

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  142. [...] Props to the Obama campaign for knowing where media is going. Senator Barack Obama appears on a campaign billboard in the Electronic Arts racing game Burnout Paradise for the Xbox [...]

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  143. [...] been confirmed by many online sources (including Raw Story and GigaOm) that Barack Obama’s Campaign has taken its run for the Presidency into the online gaming [...]

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  144. [...] from Illinois said the following on February 19 after his victory in the Wisconsin primary (h/t GigaOm): I know how hard it will be to alleviate poverty that has built up over centuries, how hard it [...]

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  145. [...] Change You Can Believe In to Xbox 360 October 14, 2008 9:19 AM   Subscribe Obama Advertising in Video Games Obama campaigning in XBox 360′s Burnout Paradise. Although Mark Warner did it first with his video [...]

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  146. [...] it was officially confirmed that Barack Obama was advertising on the Xbox 360 game Burnout Paradise; a pixelated billboard ad says “Early Voting Has Begun, VoteForChange.com.” This is a [...]

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  147. [...] Confirmed: Obama Is Campaigning on Xbox 360! – GigaOM (tags: uselections games) [...]

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  148. [...] Confirmed: Obama Is Campaigning on Xbox 360! You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. [...]

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  149. [...] All politics aside, holy shit. According to tech insider website GigaOm: [...]

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  150. [...] By now, you may have already heard the news that the Obama campaign has started inserting campaign ads into console video games (if you haven’t read the scoop at GigaOm here). [...]

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  151. Barack Hussein Obama is a socialist piece of trash. He’s going to destroy the country. God help us all.

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  152. [...] going after the redneck vote by sponsoring a car in the NASCAR circuit never materialized. But this one is for [...]

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  153. Yep, I hope the kiddies vote for Obama because when he “spreads the wealth around” they will be the first to bitch about how they can no longer afford their little video games and 300/400 dollar video game systems with their flat screen T.V’s, (Hey! We need that money you make to help all the poor people in the U.S. and Africa, and the Middle East…..and so on!).

    I never thought I would live to see the day when a politician openly admits he will spread the wealth around (aka Marxism) and stupid College students actually buy into that crap as “being good.”

    I have to hand it to the College “Professors” and “teachers”, they sure know how to brainwash kids. (Not that our current College educated students are that smart anyway, if they would open a history book and actually learn from it they would see this has been tried before and has failed miserably, but go ahead, keep playing your games, Obama ’08, LOL!)

    Bob Barr ’08

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  154. [...] Från flera håll rapporteras det om att Obama-kampanjen nu annonserar i - konsolspelet Burnout Paradise. Nu kan alltså de som spelar online stanna till vid ett rödljus och tuta för förändring. Annonsering i nya och sociala medier är i ropet och vi kommer garanterat se mer av detta från svenskt håll desto närmare valrörelsen 2010 vi kommer. [...]

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  155. obama is such a fucking joke. hell say and do anything to get elected, it doesnt change the fact that hes an inexperienced 1 term senator who wants to raise our taxes and “distribute the wealth”(in his own words) only system of governments ive seen that use the “distrubution of wealth” as a motive is socialism and communism.
    and anyone who believes that clown’s ads, theres no way you can have a trillion in pork project spending and only tax the top 3% and expect to pay for it, pull your heads out of where you have them stuck if hes president hell lead us into a depression

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  156. The republicans have completely lost touch! Obama has done an incredible job of reaching out to young people….Oh and Cody we are already there in case you havent noticed.

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  157. Average American Wednesday, October 15, 2008

    Wow,

    I use to like some EA games..

    What sell-outs!

    They should at least put the Red Hammer & Sickle up with those ads!

    Now we get to pay to be advertised to with this BS!

    Think Hitler or Stalin trying to influence every aspect of your life!

    It’s a grim future indeed with this NoBama Nazi!

    No more escapism, not in an Obama world…

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  158. Have you heard? McCain has followed Obama’s lead and is running his own in-game advertising campaign. Czech out the examples here: http://tinyurl.com/4bppkw

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  159. Sleep Bear, we are already there? Really?

    I must have missed the soup kitchens on my way to work and the shelters that house the 25% unemployed because of this “depression” we are in.

    Americans are just stupid; since they cannot buy that new BMW or take a vacation to Cancun we are in a “depression.”

    Hey Sleepy Bear maybe you should go back and read a little history about the depression. People were starving and if it wasn’t for the “rich” people donating to soup kitchens millions of “middle class” people would have died.

    Here in Chicago (that’s Illinois, you know, where Obama is from) we are currently enjoying a 7.5% unemployment rate. (National average is 6.1%) so if the Republicans are doing a bad job the Democrats (including Obama) are doing a WORSE job!

    Oh and Illinois is 46 out of 50 states for Job creation as well….so go ahead and vote for Obama, America is getting what it deserves by not learning history and being ignorant/jealous of the people who are successful in this country.

    Oh and if you believe Obama will give tax cuts to 95% of Americans (which is an outright lie since only 53% of Americans actually pay taxes) AND you believe he will give you free health care, and better social services for free, you have to be a complete idiot.

    The Government debt has doubled in a year, we are printing money like crazy and where do you think all this money will come from to fund our debt? How about the free health care, “95% tax cut for Americans”, and all the other bullcrap programs Mr. Marxist has planned for us?

    Do you really believe by raising the capital gains tax (thus making America the most expensive place to run a business in the world) will raise enough capital? Do you believe taxing the rich MORE then what they are being taxed now will bring in enough capital for all his great “plans?”

    If you believe that, I have an island in the Caribbean to sell you, really cheap!

    Sure, raise capital gains tax, tax the rich and those evil corporations that give you jobs…..I cannot wait to see the unemployment rate when that happens! Let me ask you something sleepy bear, when was the last time you were hired by a poor person?

    Ok, now following me on this, what happens when you tax the rich/evil Corporations? Do they:

    A. Just accept the tax out of the kindness of their hearts and let the bottom line take a hit
    B. Pass on the tax to the consumers by raising the price of their goods/services
    C. Layoff or not hire any employees to make up the difference of the new tax
    D. Both B and C

    If you answered D you are correct! If you are still voting for him after that simple test that you my friend are out of touch.
    You will get what you deserve and the last thing you will worry about is how “in touch” Obama is by advertising in video games.

    I think American needs to go through this to see socialism doesn’t work and neither does wealth distribution. Sadly the smart people (like me) that know history will suffer for the idiotic college students that want “hope.”

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  160. [...] of the race track signage in BurnOut Paradise — a racing car game.  I heard it first from GigaOM but now it’s been confirmed by the Obama [...]

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  161. Moves like this prove time and time again how Obama is about the future, about innovation, and creatively going about things in a new way. He is a multi-tasker, a thinker, and a problem solver with a future direction to create new jobs, new technology, and a new and brighter future.

    Obama is a presidential candiddate of the future, technology, creative problem solving and including all races, sexes, ages and people in his campaign as well as in his plans to rebuild America for the people.

    GOBAMA!

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  162. [...] can be secure in knowing that it’s one place I’ll be safe from political advertising. Or is it? It has been reported that Obama has launched an ad campaign that will see his ads plastered over a slew of EA titles. [...]

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  163. [...] story almost made it onto the show: Barack Obama has bought virtual billboard space in a video game. Last week we noted unconfirmed sightings of an “Obama for President” [...]

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  164. Hey Rob!

    Don’t you just love how your conservative economic policies worked over the last eight years? Oh wait, that’s right, we are in the biggest financial crisis since the great depression, and just like the great depression, the presiding President is a Republican. Look at that!

    Oh, and you know what’s more remarkable? When the liberal Democrat that occupied the office before Bush (Hint hint, Bill Clinton) left office, he left with a surplus in revenue! Gotta love that Democratic socialism at work!

    Rob, did you know that a tax cut only raises revenue when the economy is expanding? Right now, the economy is shrinking. But you didn’t know that did you? All you know is “Taxes bad! Tax cuts good!”

    I’ll give you the capital gains tax issue. You have a point there. Though, you clearly haven’t looked at Obama’s tax plan, which aims to eliminate capital gains for small businesses, and only raises them on Oil companies, which recorded record profits this year. And the solution to the oil problem is not to drill for more, its to take their excess revenue and invest it in alternate energy sources, so that they are deprived of a market to manipulate. But, you didn’t think about that, now did you?

    The last president to come close to decreasing the size of the Government was Ronald Reagan, and even he did not succeed. The demands of the office do not allow it to shrink, only to grow, which is why Republican and conservative efforts to stem that growth always fail, and in their efforts to cut taxes, they do not decrease spending, and that is what adds to the national debt. We wouldn’t be in this financial mess consuming all of our fine tax dollars if Alan Greenspan, a republican, actually did his job when the housing bubble appeared and raised interest rates. Alas, now it is up to the Democrats to once again clean up after the mess.

    So please, spare me you’re anti-intellectual rant on college students. If you weren’t smart enough to go to college, that’s your own fault. Don’t take it out on us for actually being, you know, educated.

    And Bob Barr is every bit as misguided as Ron Paul was. Though I will admit that they are both one hell of alot smarter than McCain and Palin combined.

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  165. [...] brennend interessierend würde ist ob es statisches oder dynamisches Ingame Advertising war. Via gigaom / Jeffson@Rooster October 15, 2008 | abgelegt unter 1  Folgende Artikel könnten für euch [...]

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  166. [...] http://gigaom.com/2008/10/13/confirmed-obama-is-campaigning-on-xbox-360/ This entry was written by Ian and posted on October 15, 2008 at 3:25 pm and filed under Photo, Url. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]

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  167. [...] campaign has appeared in Electronic Arts racing title Burnout Paradise. First confirmed by technology website GigaOm, the campaign appears to use Massive Inc.’s standard dynamic in-game advertising technology. This [...]

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  168. Come on…
    What happened to us…i know it is just a advertisement, but a
    Presidential candidate placing ad in video games?
    Some twelve year old is going to see this ad. I am just concerned about the spending from one presidential candidate. Let’s get focus on the true game the economy…. I guess the candidate is helping the economy by spending money on a ad that some kid would have bought if they wanted the game ANYWAY!
    Come on.

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  169. [...] MOre About This…Democrates Going Strong – Obama Campaigns on Xbox 360! Related posts on Mobile TechnologyOBAMA the first black to be the presidentFacts about [...]

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  170. [...] Barak Obama is using in game advertising in his campaign for president. It would be nice to think that at long last we have a senior politician that understands games. The reality is that this was almost certainly done by someone on Obama´s staff without the great man himself being aware. It is still an excellent tactical move that will get attention and respect from a large demographic. [...]

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  171. [...] elettorale “virtuale” su 9 giochi elettronici del gruppo Electronic Arts. Un tabellone pubblicitario col volto di Obama, ad esempio, troneggia nel circuito automobilistico del videogame “Burnout [...]

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  172. [...] Gigaom Related [...]

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  173. [...] Gigaom Related [...]

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  174. [...] attempt to reach the younger generation and get out the vote among video game heads.  Shout to Gigaom.com for the heads [...]

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  175. [...] Confirmed: Obama IsCampaigning on Xbox 360![GigaOm] [...]

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  176. [...] that game players will drive by while racing. You can see a screen-grab and read more about it here. Not sure how much this will help his campaign, but it’s definitely a new way of doing [...]

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  177. [...] best internet strategy.  Recently, the press that has picked up on the fact that Obama had bought an ad in a  video game.  Now comes word that the World Series might be moved because of a media buy that his people have [...]

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  178. [...] Paradise, Burnout, politics, election 08, obama, what the fuck Apparently Obama’s campaigning in Burnout Paradise. What the [...]

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  179. [...] Obama is targeting younger voters (and earlier adopters of social media)? He recently started with ingame advertsing. It’s highly unlikely that my father will start to play Burnout [...]

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  180. [...] (JeffSon) forum page, and subsequently reported by GamePolitics and GigaOm.  It has now been confirmed (by GigaOm) that the Obama campaign has purchased advertising in the XBox 360 game – Burnout [...]

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  181. [...] gamers have now spotted an official Obama billboard on Burnout Paradise, the Xbox 360 racing [...]

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  182. [...] Barack Obama is using Gaming in his presidential campaigning The Obama campaign are placing adverts on billboards in Burnout Paradise.  This shift towards the use of gaming is indicative of the value that the medium is seen to offer as a communication tool.  It also shows the value that is being placed on the gamer demographic – these men & women are the next wave of voters.  The gamer generation are not only important in getting the next president into the White House, but they will be even more important in keeping him there in 4 years time.  The Obama campaign should be saluted for their foresite [regardless of whether you would vote for them]. Bank uses World of Warcraft as part of its loyalty program The First National Bank of Omaha is launching a WOW credit card.  The card will have 13 WOW designs that it can come in.  Furthermore, the more the card is used, the more WOW game time a client can earn.  For every dollar spent one cent of WOW game time is earned. [...]

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  183. [...] Ad for Sen. Barack Obama in Burnout Paradise (Pic from GigaOM) [...]

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  184. [...] In-game campaigning from Obama. From GigaOm: Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 [...]

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  185. [...] cool is that? GigaOM: “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly [...]

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  186. [...] efforts from both campaigns, perhaps one of the more unexpected executions is the appearance of in-game Obama campaign ads in the latest version of the Xbox 360 title Burnout [...]

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  187. IT really sucks now, I regret buying my Xbox 360 and waiting in line to pay so much more money for nothing. BS economics, and they wouldn’t even replace my console when it got the red lights. I had to get a repair guide from http://redlightxbox360.com Microsoft is really making me mad these days and not just because the 360′s are breaking but even windows vista is a sham.

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  188. [...] Here is the complete story from GigaOm. [...]

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  189. XBOX has more adult gamers. This is a serious entertainment outlet for a lot of men. I know my brother and his friends get together and play MADDEN FOOTBALL. Obama would not pay large sums of money to advertise to children…………………………Think

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  190. [...] I did take note of this story from Monday, but only with the same passing annoyance I experience most things Obama.  I had no [...]

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  191. [...] when was the last time you saw a presidential campaign billboard in a VIDEO GAME???  NEVER!  But Obama is going for it!  Good for him for being so in touch with the masses! Written by e-Bomb in: Uncategorized | [...]

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  192. [...] Barack Obama’s presidential campaign has purchased advertisements in the background of the video game “Burnout Paradise” for the XBox 360. John McCain also plans on running ads in video games, as soon as he finds out what they are. [...]

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  193. [...] confirmed: obama is campaigning on xbox 360! [...]

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  194. [...] there is more money and more “online” presence as seen with Obama’s ads in the Xbox 360 ads.  What has suprised me is that the Democrats seemed to have learned some of their lessons from [...]

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  195. [...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads mention that early voting has [...]

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  196. [...] te gebruiken om geld en stemmen op te halen. Media, zoals internet en games, worden volop ingezet. Electronic Arts (EA) liet weten dat zei, net als televisie, radio en kranten, advertenties van geloofwaardige [...]

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  197. [...] the Obama campaign is now going after gamers with in-game advertising. His camp has placed ads in the XBox 360 racing game Burnout Paradise, urging early voting. The game features “Obama for America” billboards while players race each [...]

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  198. [...] Electronic Arts heeft aangegeven de advertenties te accepteren maar niet met het doel een politiek standpunt te geven aan de uitgebrachte games. Duidelijke taal, maar andersom moet de vraag dan zijn in hoeverre  Barack Obama aangegeven heeft zich wel of niet te identificeren met de inhoud van de games waarin zijn advertenties geplaatst worden? Om even kort door de bocht te gaan; zijn de plannen van de presidentskandidaat om broeikasgassen terug te dringen consistent met exposure time in een spel (Burnout Paradise) waarin het doel is zo hard mogelijk rondjes rijden en stunts uitvoeren in opgevoerde racewagens? [...]

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  199. [...] James Au, Confirmed: Obama Is Campaigning on Xbox 360! In-game billboards with Obama on [...]

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  200. [...] Gigaom confirmed the rumors were true via Holly Rockwood, director of corporate communications for Electronic Arts, the game’s producer.  According to Rockwood, EA is willing to accept advertising placements from all credible political candidates.  She is, however, quick to point out that the advertisements do not reflect the political opinions of EA or its development teams. [...]

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  201. [...] Herausgeber des Videospiels “Burnout Paradise”, hat jetzt gegenüber dem Newsblog GigaOM bestätigt, was zuvor nur einige überraschte Videogamer gesichtet hatten: Ja, das [...]

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  202. [...] for media workers — although the definition of a journalist can be hazy. So even if the election is pretty much everywhere online, play it safe when you go out to cast your ballot and check with local officials to see just how [...]

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  203. [...] Confirmed: Obama Is Campaigning on Xbox 360! [GigaOM via Politico via Jalopnik] [...]

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  204. [...] los videojuego ha ido insertando discretamente… de ello se hicieron eco en diversos sitios, yo lo leí aquí, y como podéis ver en la foto que os dejo, pues hombre, el chico dejó claro que no quería una [...]

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  205. [...] Obama Has So Much Cash, He Can Run Ads On Xbox Live…. Wow! Barack Obama is running what has to be the most expensive campaign to become president of the United States in the history of the universe. He raised $150 million alone in September and is using that cash to advertise everywhere. But in what has to be a first, he’s purchased virtual billboard space in Xbox Live video games: [...]

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  206. [...] drive at the location marked in the map below to see the Obama ad that everyone’s talking [...]

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  207. [...] Comment on Confirmed: Obama Is Campaigning on Xbox 360! by How To … drive at the location marked in the map below to see the Obama ad that everyone’s talking [...] [...]

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  208. [...] presidential candidate Barack Obama has made a play for online gamers, placing in game campaign advertisements in a series of popular titles from video game giant Electronic [...]

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  209. [...] Sen. Obama is advertising in video games it’s not a surprise he’s winning the vote from one [...]

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  210. [...] when Obama started buying ads in Burnout Paradise? College OTR shows us what it would look like if he advertised in some other popular games! Share [...]

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  211. [...] بالاعلان على محركات البحث والبانرز بل تنوعت لتكون داخل العاب PS3 و Xbox وغيرها كما هو موضح في الصورة أدناه [...]

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  212. [...] for social media? Jump to Comments Barack Obama has a social network, a YouTube-like Channel, in-game ads urging people to vote. The campaign uses meetups, blogs, a Twitter feed, a Facebook page, a MySpace [...]

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  213. [...] to be running the country these days. Everyone has their own spin, from mavericks to buying the first political advertisment in a video game. It is disgusting. Sure we play less obvious dirty politics, we still are playing them. Take the [...]

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  214. [...] the Obama party actually did pay for in-game advertising in Burnout Paradise for the Xbox 360. But now, skilled Photoshopper Paul Tassi has gone and made eight more (FAKE) in-game Obama [...]

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  215. [...] stage, the quick and facile spread of information online, and the candidates’ handy use of all available media for fundraising and getting the message [...]

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  216. [...] Não, eu não estou falando da propaganda política que ele fez ao longo da disputa em jogos do Xbox 360, mas sim da nova plataforma online criada pela companhia americana ZenSoft (sem dúvida em busca [...]

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  217. [...] Advertising on online Gaming (Xbox 360 for example) & on [...]

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  218. [...] from the world was invaded by politics. While driving in Burnout Paradise, gamers get hit with a political ad from the Obama camp “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly [...]

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  219. [...] the very least, he has someone on his staff that is aware of gaming culture.  The proof is that Obama was the first candidate to use in-game advertising during their campaign.  I don’t cruise the streets of Paradise City myself, but I can only imagine that the Obama [...]

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  220. [...] See the original post here: Comment on Confirmed: Obama Is Campaigning on Xbox 360! by The … [...]

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  221. [...] Read more:  Comment on Confirmed: Obama Is Campaigning on Xbox 360! by Comment … [...]

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  222. [...] Obama caused a stir in October when the candidate put “Obama For President” ads inside the Xbox 360 racing game Burnout Paradise. Expect more campaigns like that: Microsoft’s (MSFT) Massive advertising network announced a [...]

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