[...] October 13, 2008 by Yosuan by Blake Ellison Hot on the heels of the news that the games industry likes presidential candidate Barack Obama comes confirmation that the feeling’s mutual: Obama is running in-game ads in Criterion’s Burnout Paradise.”I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” said publisher EA’s corporate communications director Holly Rockwood to GigaOM. [...]

[...] advertising in Burnout,” said publisher EA’s corporate communications director Holly Rockwood to GigaOM. “Like most television, radio and print outlets, we accept advertising from credible political [...]

[...] He really is courting the youth vote.  GigaOM has the details. [...]

[...] GigaOm) If you’re new here, you may want to subscribe to our RSS feed or follow us on Twitter. Thanks [...]

[...] Here’s the link, and thanks to my fellow Final Fantasy Digg.com friend for sending the link to… [...]

[...] this article in GigaOM, Obama Is campaigning within games: ‘Last week we noted unconfirmed sightings of an “Obama for President” billboard in the [...]

[...] have made me leery of writing about it. But now, Wagner James Au over GigaOm has confirmed the campaign is attempting to reach out to gamers: “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly [...]

[...] Bar­ac­k O­bama is adver­tisin­g in­ video­games n­o­w­, r­eac­h­in­g o­u­t to­ th­e gamer­ demo­gr­aph­ic­ by payin­g f­o­r­ billbo­ar­ds in­ Bur­no­­ut­ Par­adise­. [gi­go­am] [...]

[...] Ads in Video Games Amazing. GigaOM has the story: Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox [...]

[...] dans la rue, à la télévision ou sur le web. Et depuis peu, les joueurs peuvent également voir des publicités pour le candidat démocrate lorsqu’ils jouent à Burnout Paradise sur Xbox [...]

[...] Obama Is Campaigning on Xbox 360! ← Anterior | Inicio Comparte esta anotación [...]

[...] C­on­­firme­d: Obama Is C­ampaign­­in­­g on­­… [GigaO­­M via Po­­litico­­ via­ Jal­opn­­i­k] [...]

[...] движка для внутриигровой рекламы Electronic Arts в действии: политическая реклама Барака Обамы в Burnout [...]

[...] [Via Kotaku e Gigaom] [...]

[...] Read the Entire Story…Source: Gigaom [...]

[...] “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” said publisher EA’s corporate communications director Holly Rockwood to GigaOM. [...]

[...] if you flee to an alternative universe, Barack Obama's advertising will find you.(via Ben Smith)–Christopher [...]

[...] understands the power of in-game ads. So much so that he’s launched a couple on Xbox Live.  His campaign placed an ad in the online racing game, Burnout Paradise. In it he urges players of the open-ended racing game to vote [...]

[...] by placing billboards “Obama for President” in 360 racing game Burnout Paradise. According to GigaOm, who were the first to jump on this news: “I can confirm that the Obama campaign has paid for [...]

[...] [via gigacom] [...]

[...] Read more… [...]

[...] But, I think it’s indicative of how strategic the Obama campaign is that they are even advertising on Xbox 360. It certainly confirms their ongoing targeting of the youth vote and their commitment to [...]

[...] even advertises on Xbox 360 Confirmed: Obama Is Campaigning on Xbox 360! - GigaOM Best marketing of a presidential campaign in US (maybe world) [...]

[...] Wire: GigaOm confirms that an “Obama for President” billboard in the Xbox 360 racing game Burnout [...]

[...] did some research and EA Games apparently has confirmed that Barack Obama’s campaign did pay for the ad, possibly making this the first time a campaign has used video games to target [...]

[...] Barack Obama seems to be the first presidential candidate in history to advertise in a video game. GigiOM has the scoop. « Anti-theft discount? Check. Airbag discount? Check. Gaming discount? Maybe [...]

[...] Obama turns to videogames to generate votes It’s official: US presedential candidate Barack Obama has bought virtual billboard space in Xbox 360 racing game Burnout Paradise to promote his “Vote for Change” campaign [...]

[...] spot, first reported Thursday and confirmed to the folks at GigaOM by the game’s publisher in an email Monday, represents the first time a major political [...]

[...] has advertising changed. “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” [...]

[...] spokeswoman for EA has this to [...]

[...] Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told GigaOM in an e-mail message. “Like most television, radio and print outlets, we accept advertising from credible political [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! [...]

[...] confirmation today that Obama is advertising in billboards in the Xbox 360 racing game Burnout Paradise, Presidential politics have apparently started to take games seriously as way of reaching voters.  [...]

[...] GigaOM] Social Media [...]

[...] …presidential candidate to buy adspace in a video game. Read the story HERE. [...]

[...] Paradise. Advertisers can buy space on the billboards in the game. And the game publisher has confirmed to GigaOm.com that that’s an official Obama ad, placed by the [...]

[...] GigaOm.com confirms an Obama billboard in Burnout Paradise.  Real ad in a virtual environment, further cementing Barack Obama as the clear candidate for the 21st century. [...]

[...] Interesting. [...]

[...] Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, tells GigaOM.(via [...]

[...] Paradise. Advertisers can buy space on the billboards in the game. And the game publisher has confirmed to GigaOm.com that that’s an official Obama ad, placed by the [...]

[...] Gamers racing through the virtual streets in EA Games’ Burnout Paradise will notice billboards for Barack Obama.  [...]

[...] En un primer momento se pensó que se trataba del típico y graciosete montaje en Photoshop, pero se ha confirmado la veracidad del cartel publicitario virtual con Obama, junto al lema: Voting Early Has Begun, junto a la url de [...]

[...] 14, 2008 by Rick From Gigaom (via Andrew [...]

[...] with his Xbox 360 ad buys, his email solicitation to college kids directing them to his website for instructions on [...]

[...] out of this credit mess is through collective awareness.” … Obama Ad Sighting on an X-Box game. … The worst headline Jay Leno has ever seen: “Her Orifice Was Her [...]

[...] vote for change from the comfort of the game they’re playing. According to Talking Points Memo and GigaOm, advertisers can buy space on the billboards in the game — and yes, that’s an official ad paid for [...]

[...] octobre, 2008 · Pas de commentaire Il est sur tout les front. L’article est sur GigaOM. C’est quand même plus classe que l’île Sarkozy [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! - GigaOM. [...]

[...] Source: Gigaom [...]

[...] XBOX and Obama…in-game advertising. These guys are really good… (link) [...]

[...] Paradise. Advertisers can buy space on the billboards in the game. And the game publisher has confirmed to GigaOm.com that that’s an official Obama ad, placed by the [...]

[...] Gigaom was able to confirm that the ad was indeed an official purchase by Obama’s campaign. [...]

[...] has purchased a billboard ad in the XBox 360 racing game, Burnout Paradise.  Story from Gigacom here. Filed Under: [...]

[...] Veja: Barack Obama em Burnout Paradise Postado no Outubro 14, 2008 por cavves Depois da brincadeira com a canditada a vice Sarah Palin, no melhor estilo Kibeloco, agora é a vez de uma produtora de games, a Eletronics Arts, tomar partido na disputa presidencial americana estampando em seu jogo Burnout Paradise a imagem que você vê ao lado. Fonte: GigaOm [...]

[...] Phil Singer notices a new Obama tactic at reaching young voters. More info from GigaOM. [...]

[...] Warum macht Angela Merkel keine Werbung in der xBox 360? [...]

[...] see a McCain ad in some video game, too? Anybody want to get which game that might be? Get more at GigaOM. Tags: burnout paradise, ea, electronic arts, mccain, obama, xbox 360 Related [...]

[...] (if we can even give it that name) and the new media savvy of the Team Obama: Obama has bought advertising in cyberspace. Well, at least in the video game world of Burnout Paradise on the Xbox 360. Do you think [...]

[...] the web today, much discussion of Obama ads placed inside the virtual worlds of video games.  This story at Gigaom was ground zero for the [...]

[...] advantage of every form of advertising media available, even video games. Obama billboards were recently spotted in the Xbox 360 racing game Burnout [...]

[...] of the Obama campaign never ceases to amaze me.  Via TPM, we see that Barack Obama is now buying virtual ad space in online games: Last week we noted unconfirmed sightings of an “Obama for President” billboard [...]

[...] Read | Permalink | Email this | Linking Blogs | Comments [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! - GigaOM Amazing. (tags: advertising funny marketing obama new.media gigaom) [...]

[...] site (link) reported that Obama�s campaign is using real advertising in the Xbox 360 game �Burnout [...]

[...] Obama Is Campaigning on Xbox 360!. This is so last spring… we launched with a user-generated Obama game! [...]

[...] Image via GigaOM [...]

[...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads mention that early voting has begun [...]

[...] paid for advertising space in the XBox 360 game Burnout Paradise. The article, which can be read here, states that EA Games has confirmed that the senator paid for a billboard ad in Buirnout Paradise. [...]

[...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads allude that early voting has begun and [...]

[...] that game players will drive by while racing. You can see a screen-grab and read more about it here. Not sure how much this will help his campaign, but it’s definitely a new way of doing [...]

[...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads mention that early voting has begun [...]

[...] GigaOm confirms that an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise is, in fact, an official advertisement placed by the senator’s campaign. [...]

[...] “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told the blog Gigaom.  [...]

[...] : GigaOm - image : “JeffSon” / Rooster [...]

[...] the most innovative in recent history. Not only do they own Halloween, but they’ve locked up Burnout Paradise as [...]

[...] [Gigaom via Politco, Photo: RVB] [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! - GigaOM Rofl __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. ^Snowy pwns^ Quote: [...]

[...] have turned up in the Xbox Live racing game, Burnout Paradise, GamePolitics.com first reported and GigaOm confirmed. The in-game ad takes its form as a billboard—complete with Obama’s photo and a plug [...]

[...] read more | digg story [...]

[...] Barack Obama is running campaign ads in an Xbox 360 game — pretty smart, but given it’s a racing game, I wonder how many people are really going to see it as they zoom past. [...]

[...] out the full read at GigaOM. - [...]

[...] Presidential Candidate Barack Obama has bought advertising space in a series of XBOX 360 games. Gigaom reports: “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly [...]

[...] Edge Economics A number of bloggers have noticed Barack Obama’s advertising in games. Which sparked my interest in posting about an idea [...]

[...] “I can confirm that the Obama campaign has paid for in-game advertising in Burnout” Is this fair? Isn’t this a form of brainwashing like the corporations brain wash you into buying their products? Obama went to far with this in my opinion. http://gigaom.com/2008/10/13/confirm…g-on-xbox-360/ [...]

[...] effort to reach a specific target audience, which just goes to reach even more audiences as it hits blogs everywhere. This embedded game graphic will surely tell a tale of this generation years down the [...]

[...] new media outlets to get out their message. Recently, EA announced that Barak Obama has placed advertisements in the game Burnout Paradise. While this might not be the first time political ads have appeared inside a video game it [...]

[...] (From GigaOM.) [...]

[...] campaign is running ads in Burnout Paradise on XBOX 360. Fittingly hi-tech, these ads appeal to younger, connected voters; [...]

[...] From Gigaom: Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 racing game Burnout Paradise. Today we’re able to report that it is, in fact, an official advertisement placed by the senator’s campaign team. [...]

[...] The image and story is from GigaOm, showing Obama’s ad in the XBox 360 racing game Burnout Paradise. Somehow I can’t imagine McCain’s campaign even coming close to have thought of this option, let alone doing it… Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

[...] this article in GigaOM, Obama Is campaigning within games: ‘Last week we noted unconfirmed sightings of an “Obama for President” billboard in the [...]

[...] Via Gigaom [...]

[...] Read More Here. [...]

[...] Rockwood, Director of corporate communications at Electronic Arts told Gigaom.com that “Like most television, radio and print outlets, we accept advertising from credible [...]

[...]     An “Obama for President” billboard even shows up on a popular Xbox game — and it was no accident.  [...]

[...] And look what just showed up, as reported by GigaOM - Confirmed: Obama Is Campaigning on Xbox 360! [...]

[...] statements about current politics.  It should come as no surprise that when I boot up a game, I don’t want to see a political ad.  I don’t want to hear any garbage about “oh, but it was just a billboard encouraging [...]

[...] Posted by listenclose Obama Is Campaigning on Xbox 360! Burnout is an awesome game. __________________ I’m a helpful jerk, fear [...]

[...] new voters (or disenfranchised old ones) is nothing new during any election season, so the Obama ads appearing in Burnout Paradise really aren’t surprising. We’ve seen it all in 2008: Facebook competitions and the [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! - GigaOM [...]

[...] only that, but it has been confirmed that Obama has purchased in game advertising in “Burnout.” What an ingenious concept, [...]

[...] Props to the Obama campaign for knowing where media is going. Senator Barack Obama appears on a campaign billboard in the Electronic Arts racing game Burnout Paradise for the Xbox [...]

[...] been confirmed by many online sources (including Raw Story and GigaOm) that Barack Obama’s Campaign has taken its run for the Presidency into the online gaming [...]

[...] from Illinois said the following on February 19 after his victory in the Wisconsin primary (h/t GigaOm): I know how hard it will be to alleviate poverty that has built up over centuries, how hard it [...]

[...] Change You Can Believe In to Xbox 360 October 14, 2008 9:19 AM   Subscribe Obama Advertising in Video Games Obama campaigning in XBox 360’s Burnout Paradise. Although Mark Warner did it first with his video [...]

[...] it was officially confirmed that Barack Obama was advertising on the Xbox 360 game Burnout Paradise; a pixelated billboard ad says “Early Voting Has Begun, VoteForChange.com.” This is a [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! - GigaOM (tags: uselections games) [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. [...]

[...] All politics aside, holy shit. According to tech insider website GigaOm: [...]

[...] By now, you may have already heard the news that the Obama campaign has started inserting campaign ads into console video games (if you haven’t read the scoop at GigaOm here). [...]

[...] going after the redneck vote by sponsoring a car in the NASCAR circuit never materialized. But this one is for [...]

[...] Från flera håll rapporteras det om att Obama-kampanjen nu annonserar i - konsolspelet Burnout Paradise. Nu kan alltså de som spelar online stanna till vid ett rödljus och tuta för förändring. Annonsering i nya och sociala medier är i ropet och vi kommer garanterat se mer av detta från svenskt håll desto närmare valrörelsen 2010 vi kommer. [...]

[...] (link) [...]

[...] GigaOM [...]

[...] of the race track signage in BurnOut Paradise — a racing car game.  I heard it first from GigaOM but now it’s been confirmed by the Obama [...]

[...] can be secure in knowing that it’s one place I’ll be safe from political advertising. Or is it? It has been reported that Obama has launched an ad campaign that will see his ads plastered over a slew of EA titles. [...]

[...] story almost made it onto the show: Barack Obama has bought virtual billboard space in a video game. Last week we noted unconfirmed sightings of an “Obama for President” [...]

[...] brennend interessierend würde ist ob es statisches oder dynamisches Ingame Advertising war. Via gigaom / Jeffson@Rooster October 15, 2008 | abgelegt unter 1  Folgende Artikel könnten für euch [...]

[...] (link) This entry was written by Ian and posted on October 15, 2008 at 3:25 pm and filed under Photo, Url. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. [...]

[...] campaign has appeared in Electronic Arts racing title Burnout Paradise. First confirmed by technology website GigaOm, the campaign appears to use Massive Inc.’s standard dynamic in-game advertising technology. This [...]

[...] MOre About This…Democrates Going Strong - Obama Campaigns on Xbox 360! Related posts on Mobile TechnologyOBAMA the first black to be the presidentFacts about [...]

[...] Obama campaigns inside XBox360 games. [...]

[...] Barak Obama is using in game advertising in his campaign for president. It would be nice to think that at long last we have a senior politician that understands games. The reality is that this was almost certainly done by someone on Obama´s staff without the great man himself being aware. It is still an excellent tactical move that will get attention and respect from a large demographic. [...]

[...] Thanks to GigaOM [...]

[...] elettorale “virtuale” su 9 giochi elettronici del gruppo Electronic Arts. Un tabellone pubblicitario col volto di Obama, ad esempio, troneggia nel circuito automobilistico del videogame “Burnout [...]

[...] Gigaom Related [...]

[...] attempt to reach the younger generation and get out the vote among video game heads.  Shout to Gigaom.com for the heads [...]

[...] Confirmed: Obama IsCampaigning on Xbox 360![GigaOm] [...]

[...] that game players will drive by while racing. You can see a screen-grab and read more about it here. Not sure how much this will help his campaign, but it’s definitely a new way of doing [...]

[...] best internet strategy.  Recently, the press that has picked up on the fact that Obama had bought an ad in a  video game.  Now comes word that the World Series might be moved because of a media buy that his people have [...]

[...] Paradise, Burnout, politics, election 08, obama, what the fuck Apparently Obama’s campaigning in Burnout Paradise. What the [...]

[...] Obama is targeting younger voters (and earlier adopters of social media)? He recently started with ingame advertsing. It’s highly unlikely that my father will start to play Burnout [...]

[...] (JeffSon) forum page, and subsequently reported by GamePolitics and GigaOm.  It has now been confirmed (by GigaOm) that the Obama campaign has purchased advertising in the XBox 360 game - Burnout [...]

[...] gamers have now spotted an official Obama billboard on Burnout Paradise, the Xbox 360 racing [...]

[...] Barack Obama is using Gaming in his presidential campaigning The Obama campaign are placing adverts on billboards in Burnout Paradise.  This shift towards the use of gaming is indicative of the value that the medium is seen to offer as a communication tool.  It also shows the value that is being placed on the gamer demographic - these men & women are the next wave of voters.  The gamer generation are not only important in getting the next president into the White House, but they will be even more important in keeping him there in 4 years time.  The Obama campaign should be saluted for their foresite [regardless of whether you would vote for them]. Bank uses World of Warcraft as part of its loyalty program The First National Bank of Omaha is launching a WOW credit card.  The card will have 13 WOW designs that it can come in.  Furthermore, the more the card is used, the more WOW game time a client can earn.  For every dollar spent one cent of WOW game time is earned. [...]

[...] Ad for Sen. Barack Obama in Burnout Paradise (Pic from GigaOM) [...]

[...] In-game campaigning from Obama. From GigaOm: Last week we noted unconfirmed sightings of an “Obama for President” billboard in the Xbox 360 [...]

[...] cool is that? GigaOM: “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly [...]

[...] efforts from both campaigns, perhaps one of the more unexpected executions is the appearance of in-game Obama campaign ads in the latest version of the Xbox 360 title Burnout [...]

[...] Más Info. [...]

[...] Here is the complete story from GigaOm. [...]

[...] I did take note of this story from Monday, but only with the same passing annoyance I experience most things Obama.  I had no [...]

[...] when was the last time you saw a presidential campaign billboard in a VIDEO GAME???  NEVER!  But Obama is going for it!  Good for him for being so in touch with the masses! Written by e-Bomb in: Uncategorized | [...]

[...] Barack Obama’s presidential campaign has purchased advertisements in the background of the video game “Burnout Paradise” for the XBox 360. John McCain also plans on running ads in video games, as soon as he finds out what they are. [...]

[...] confirmed: obama is campaigning on xbox 360! [...]

[...] there is more money and more “online” presence as seen with Obama’s ads in the Xbox 360 ads.  What has suprised me is that the Democrats seemed to have learned some of their lessons from [...]

[...] Read about Obama in Xbox 360. [...]

[...] ads. And yet, there they are. The next time you fire up Burnout Paradise, you may notice some new billboard ads advocating Barack Obama’s bid for the US presidency. The ads mention that early voting has [...]

[...] te gebruiken om geld en stemmen op te halen. Media, zoals internet en games, worden volop ingezet. Electronic Arts (EA) liet weten dat zei, net als televisie, radio en kranten, advertenties van geloofwaardige [...]

[...] the Obama campaign is now going after gamers with in-game advertising. His camp has placed ads in the XBox 360 racing game Burnout Paradise, urging early voting. The game features “Obama for America” billboards while players race each [...]

[...] Electronic Arts heeft aangegeven de advertenties te accepteren maar niet met het doel een politiek standpunt te geven aan de uitgebrachte games. Duidelijke taal, maar andersom moet de vraag dan zijn in hoeverre  Barack Obama aangegeven heeft zich wel of niet te identificeren met de inhoud van de games waarin zijn advertenties geplaatst worden? Om even kort door de bocht te gaan; zijn de plannen van de presidentskandidaat om broeikasgassen terug te dringen consistent met exposure time in een spel (Burnout Paradise) waarin het doel is zo hard mogelijk rondjes rijden en stunts uitvoeren in opgevoerde racewagens? [...]

[...] James Au, Confirmed: Obama Is Campaigning on Xbox 360! In-game billboards with Obama on [...]

[...] Gigaom confirmed the rumors were true via Holly Rockwood, director of corporate communications for Electronic Arts, the game’s producer.  According to Rockwood, EA is willing to accept advertising placements from all credible political candidates.  She is, however, quick to point out that the advertisements do not reflect the political opinions of EA or its development teams. [...]

[...] Herausgeber des Videospiels “Burnout Paradise”, hat jetzt gegenüber dem Newsblog GigaOM bestätigt, was zuvor nur einige überraschte Videogamer gesichtet hatten: Ja, das [...]

[...] for media workers — although the definition of a journalist can be hazy. So even if the election is pretty much everywhere online, play it safe when you go out to cast your ballot and check with local officials to see just how [...]

[...] Confirmed: Obama Is Campaigning on Xbox 360! [GigaOM via Politico via Jalopnik] [...]