Comments on: AT&T Turns to Retail Channels for U-Verse http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/ Sat, 11 Feb 2012 00:50:04 +0000 hourly 1 http://wordpress.com/ By: Tony http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-149656 Tue, 14 Oct 2008 01:45:38 +0000 http://gigaom.com/?p=24614#comment-149656 that acquisition costs are very expensive for them…bounties for selling, marketing materials, in-store displays, 3rd party or AT&T badged merchandizing teams. AND they are not leveraging any of the former Cingular teams to drive this.

but they must play at retail as cable has been very successful at selling the triple play there for some time at Best Buy, Circuit and Walmart.

Best Buy and CCY are more aligned with DTV for video and will continue to sell more there that Uverse, DSL and any landline voice package.

]]> By: AAL http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-149655 Mon, 13 Oct 2008 22:34:40 +0000 http://gigaom.com/?p=24614#comment-149655 How can they sell a product that takes hours to install oh YEAH I FORGOT! It’s not in my neighborhood yet! Maybe in about a year or so If I’m lucky. AT&T You’re world delivered great matto! To bad they can’t…
Keep up the good work Randall…

]]> By: Mitul http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-149654 Mon, 13 Oct 2008 20:34:26 +0000 http://gigaom.com/?p=24614#comment-149654 As a past U-verse customer, I agree with Stacey. With the kind of bad experience we had with service, will never recommend anyone to use U-verse.

]]> By: Vid-Biz: Hard Times, AT&T, The Office « NewTeeVee http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-149653 Mon, 13 Oct 2008 17:10:34 +0000 http://gigaom.com/?p=24614#comment-149653 [...] AT&T Partnering with Retail Chains; telco to sell its U-verse service through 600 Circuit City and Wal-Mart retail stores. (GigaOM) [...]

]]> By: Vid-Biz: Hard Times, AT&T, The Office « NewTeeVee http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-208730 Mon, 13 Oct 2008 17:10:34 +0000 http://gigaom.com/?p=24614#comment-208730 [...] AT&T Partnering with Retail Chains; telco to sell its U-verse service through 600 Circuit City and Wal-Mart retail stores. (GigaOM) [...]

]]> By: Stacey Higginbotham http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-149652 Mon, 13 Oct 2008 14:47:06 +0000 http://gigaom.com/?p=24614#comment-149652 Given some of the user complaints about U-verse installs posted here and elsewhere, I imagine customers buying both at the same time from a retail outlet are likely to be disappointed in both the wait between purchase and possibly the installation. That seems like a recipe for churn, as well as negative word-of-mouth advertising among the average consumers AT&T is trying to reach here.

]]> By: spg http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-149651 Mon, 13 Oct 2008 14:12:19 +0000 http://gigaom.com/?p=24614#comment-149651 looks like there strategy is to sell an upgraded broadband connection simultaneous to a new computer.

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