Comments on: AT&T Turns to Retail Channels for U-Verse http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/ Trusted Insights and Conversations on the Next Wave of Technology Tue, 24 Nov 2009 08:48:12 +0000 http://wordpress.com/ hourly 1 By: Tony http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-904582 Tony Tue, 14 Oct 2008 01:45:38 +0000 http://gigaom.com/?p=24614#comment-904582 <p>that acquisition costs are very expensive for them...bounties for selling, marketing materials, in-store displays, 3rd party or AT&T badged merchandizing teams. AND they are not leveraging any of the former Cingular teams to drive this.</p> <p>but they must play at retail as cable has been very successful at selling the triple play there for some time at Best Buy, Circuit and Walmart.</p> <p>Best Buy and CCY are more aligned with DTV for video and will continue to sell more there that Uverse, DSL and any landline voice package.</p> that acquisition costs are very expensive for them…bounties for selling, marketing materials, in-store displays, 3rd party or AT&T badged merchandizing teams. AND they are not leveraging any of the former Cingular teams to drive this.

but they must play at retail as cable has been very successful at selling the triple play there for some time at Best Buy, Circuit and Walmart.

Best Buy and CCY are more aligned with DTV for video and will continue to sell more there that Uverse, DSL and any landline voice package.

]]> By: AAL http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-904548 AAL Mon, 13 Oct 2008 22:34:40 +0000 http://gigaom.com/?p=24614#comment-904548 <p>How can they sell a product that takes hours to install oh YEAH I FORGOT! It's not in my neighborhood yet! Maybe in about a year or so If I'm lucky. AT&T You're world delivered great matto! To bad they can't... Keep up the good work Randall...</p> How can they sell a product that takes hours to install oh YEAH I FORGOT! It’s not in my neighborhood yet! Maybe in about a year or so If I’m lucky. AT&T You’re world delivered great matto! To bad they can’t… Keep up the good work Randall…

]]> By: Mitul http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-904530 Mitul Mon, 13 Oct 2008 20:34:26 +0000 http://gigaom.com/?p=24614#comment-904530 <p>As a past U-verse customer, I agree with Stacey. With the kind of bad experience we had with service, will never recommend anyone to use U-verse.</p> As a past U-verse customer, I agree with Stacey. With the kind of bad experience we had with service, will never recommend anyone to use U-verse.

]]> By: Vid-Biz: Hard Times, AT&T, The Office « NewTeeVee http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-904485 Vid-Biz: Hard Times, AT&T, The Office « NewTeeVee Mon, 13 Oct 2008 17:10:34 +0000 http://gigaom.com/?p=24614#comment-904485 <p>[...] AT&T Partnering with Retail Chains; telco to sell its U-verse service through 600 Circuit City and Wal-Mart retail stores. (GigaOM) [...]</p> [...] AT&T Partnering with Retail Chains; telco to sell its U-verse service through 600 Circuit City and Wal-Mart retail stores. (GigaOM) [...]

]]> By: Stacey Higginbotham http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-904458 Stacey Higginbotham Mon, 13 Oct 2008 14:47:06 +0000 http://gigaom.com/?p=24614#comment-904458 <p>Given some of the user complaints about U-verse installs posted here and elsewhere, I imagine customers buying both at the same time from a retail outlet are likely to be disappointed in both the wait between purchase and possibly the installation. That seems like a recipe for churn, as well as negative word-of-mouth advertising among the average consumers AT&T is trying to reach here.</p> Given some of the user complaints about U-verse installs posted here and elsewhere, I imagine customers buying both at the same time from a retail outlet are likely to be disappointed in both the wait between purchase and possibly the installation. That seems like a recipe for churn, as well as negative word-of-mouth advertising among the average consumers AT&T is trying to reach here.

]]> By: spg http://gigaom.com/2008/10/13/att-turns-to-retail-channels-for-u-verse/#comment-904453 spg Mon, 13 Oct 2008 14:12:19 +0000 http://gigaom.com/?p=24614#comment-904453 <p>looks like there strategy is to sell an upgraded broadband connection simultaneous to a new computer.</p> looks like there strategy is to sell an upgraded broadband connection simultaneous to a new computer.

]]>