1 Comment

Summary:

NBC Universal (NYSE: GE) is looking at launching a standalone site for Saturday Night Live, high on its success with SNL clips on Hulu and N…

imageNBC Universal (NYSE: GE) is looking at launching a standalone site for Saturday Night Live, high on its success with SNL clips on Hulu and NBC.com in this election season, reports B&C. Though the plans are still in early stage, the site could include SNL’s current sketches library, as well as dress rehearsal skits that have never aired, the story says, and would also feature additional original comedy from the cast. The idea is similar to what Viacom’s (NYSE: VIA) Comedy Central has done with The Daily Show and Colbert Report, with their own standalone sites. My two cents: SNL beyond the election skits still sucks, so stick to the knitting, don’t get into the rights-clearing quagmire, and keep pushing on Hulu and NBC.com. NBCU is a founding partner in Hulu, along with Fox.

Meanwhile, others not part of Hulu are also considering their own standalone site, or at least beefing up their present ones. We have mentioned about Universal Music Group’s plans to develop a Hulu-like site for music videos. According to AdAge, HBO’s on-again-off-again digital strategy now includes developing a video portal at hbo.com, with show offering clips and some full episodes.

You’re subscribed! If you like, you can update your settings

  1. The opportunity the studios and channels have to continue doing something right with Hulu is so big right now. Things like this make it obvious that despite the success of Hulu they still don't get it.

    People don't want to go to 10 different places to get their TV kicks. They want to go to one place. We don't have a TV for each show we watch.

    Hulu excels because it has everything in a similar format that actually works.

    I can even search for shows that aren't on Hulu and it will send me the right place to watch them.

    Hulu is becoming my TV.

Comments have been disabled for this post