Comments on: Dude, Where’s My Ad? http://gigaom.com/2008/10/12/dude-wheres-my-ad/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 19:44:08 +0000 http://wordpress.com/ hourly 1 By: Advertising Giant to Cut 5% of Workforce http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-918567 Advertising Giant to Cut 5% of Workforce Fri, 19 Dec 2008 04:32:08 +0000 http://gigaom.com/?p=24411#comment-918567 <p>[...] Malik | Thursday, December 18, 2008 | 8:32 PM PT | 0 comments We know things are bad in the ad-world. It is just that things are even worse for folks who were too reliant on automobile advertising. [...]</p> [...] Malik | Thursday, December 18, 2008 | 8:32 PM PT | 0 comments We know things are bad in the ad-world. It is just that things are even worse for folks who were too reliant on automobile advertising. [...]

]]> By: Media Online Watch : How Bloggers like me Will Survive the Ad Crash http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-916489 Media Online Watch : How Bloggers like me Will Survive the Ad Crash Fri, 05 Dec 2008 06:33:12 +0000 http://gigaom.com/?p=24411#comment-916489 <p>[...] Om Malik announced his blog network GigaOm had raised $4.5 million in funding, he penned a blog post on how ad-based businesses would be the hardest hit in tech. So as an entrepreneur is Malik [...]</p> [...] Om Malik announced his blog network GigaOm had raised $4.5 million in funding, he penned a blog post on how ad-based businesses would be the hardest hit in tech. So as an entrepreneur is Malik [...]

]]> By: Johnny Holland - It’s all about interaction » Blog Archive » A Social Interaction Primer http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-910096 Johnny Holland - It’s all about interaction » Blog Archive » A Social Interaction Primer Mon, 03 Nov 2008 08:04:23 +0000 http://gigaom.com/?p=24411#comment-910096 <p>[...] toll on the social media industry, whether it’s in the mood on Sand Hill, in the decline of online advertising, or even in the prognosis for Web 2.0 at large. I’d like to attempt to capture the basics of [...]</p> [...] toll on the social media industry, whether it’s in the mood on Sand Hill, in the decline of online advertising, or even in the prognosis for Web 2.0 at large. I’d like to attempt to capture the basics of [...]

]]> By: How About That iPhone Bump? - GigaOM http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-905982 How About That iPhone Bump? - GigaOM Mon, 20 Oct 2008 01:59:45 +0000 http://gigaom.com/?p=24411#comment-905982 <p>[...] – a good proxy for application developers. And perhaps an indication of where companies will be looking to place their ads throughout the economic [...]</p> [...] – a good proxy for application developers. And perhaps an indication of where companies will be looking to place their ads throughout the economic [...]

]]> By: It’s Time for a Viable Business Model | LucaFiligheddu.com http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904638 It’s Time for a Viable Business Model | LucaFiligheddu.com Tue, 14 Oct 2008 08:48:36 +0000 http://gigaom.com/?p=24411#comment-904638 <p>[...] your product a problem solver, otherwise the deadpool is behind the corner. And don’t tell me advertising is your business model. [...]</p> [...] your product a problem solver, otherwise the deadpool is behind the corner. And don’t tell me advertising is your business model. [...]

]]> By: Ben shepherd http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904609 Ben shepherd Tue, 14 Oct 2008 04:47:52 +0000 http://gigaom.com/?p=24411#comment-904609 <p>@austinandrew</p> <p>"In a lot of cases — including google adwords — you can turn off online advertising with the click of a button. You can’t do that with TV advertising you committed to 6 months ago."</p> <p>Generally in most cases TV advertising has easier cancellation policies than online. TV is generally extremely flexible in terms of cancellation or delete and charge. Online not so much.</p> @austinandrew

“In a lot of cases — including google adwords — you can turn off online advertising with the click of a button. You can’t do that with TV advertising you committed to 6 months ago.”

Generally in most cases TV advertising has easier cancellation policies than online. TV is generally extremely flexible in terms of cancellation or delete and charge. Online not so much.

]]> By: 47 Hats - MicroISV Digest http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904573 47 Hats - MicroISV Digest Tue, 14 Oct 2008 01:04:50 +0000 http://gigaom.com/?p=24411#comment-904573 <p>[...] Dude, Where’s My Ad?, Om Malik.”For the rest of us, the era of sleepless nights has begun.” [...]</p> [...] Dude, Where’s My Ad?, Om Malik.”For the rest of us, the era of sleepless nights has begun.” [...]

]]> By: S. Neil Vineberg http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904570 S. Neil Vineberg Tue, 14 Oct 2008 00:58:30 +0000 http://gigaom.com/?p=24411#comment-904570 <p>GigaOm serves fairly niche markets. You might be fine on the ad side. One area I'd watch: events. There are so many events tapping into a cash-crunched base. Event attendance might track down 20% or more. Come up with creative ways to fill the gap.</p> GigaOm serves fairly niche markets. You might be fine on the ad side. One area I’d watch: events. There are so many events tapping into a cash-crunched base. Event attendance might track down 20% or more. Come up with creative ways to fill the gap.

]]> By: dave http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904563 dave Tue, 14 Oct 2008 00:36:36 +0000 http://gigaom.com/?p=24411#comment-904563 <p>so if you were to go back in time and look at some of the large ad buys - like myspace search engine placement, facebook search placement (google and ms etc), what would peg them at today? as in, how much is going to be lost - or how much longer to realize gains?</p> so if you were to go back in time and look at some of the large ad buys – like myspace search engine placement, facebook search placement (google and ms etc), what would peg them at today? as in, how much is going to be lost – or how much longer to realize gains?

]]> By: I’m Talking Tech on Yahoo TechTicker - GigaOM http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904541 I’m Talking Tech on Yahoo TechTicker - GigaOM Mon, 13 Oct 2008 21:48:13 +0000 http://gigaom.com/?p=24411#comment-904541 <p>[...] Sarah Lacy talked to me about Gartner’s tech spending forecast, the slowing ad market and, well, the world at large. I am taking a very cautious stance on the technology business for [...]</p> [...] Sarah Lacy talked to me about Gartner’s tech spending forecast, the slowing ad market and, well, the world at large. I am taking a very cautious stance on the technology business for [...]

]]> By: Tech Stocks Are Recovering! Huzzah! http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904533 Tech Stocks Are Recovering! Huzzah! Mon, 13 Oct 2008 20:51:39 +0000 http://gigaom.com/?p=24411#comment-904533 <p>[...] And at the biggest point gain ever, the Dow upped 976 points.  While my fellow tech bloggers are reporting how bad the economic crisis is for tech companies, they started making a recovery [...]</p> [...] And at the biggest point gain ever, the Dow upped 976 points.  While my fellow tech bloggers are reporting how bad the economic crisis is for tech companies, they started making a recovery [...]

]]> By: mrblogdotorg http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904520 mrblogdotorg Mon, 13 Oct 2008 19:31:31 +0000 http://gigaom.com/?p=24411#comment-904520 <p>I'm still undecided about what happens to on-line ads, in particular what happens to the big gorilla, Google ads.</p> <p>On the one hand, I tell myself Google's ad business will be hurt badly because companies will be cutting back.</p> <p>On the other hand, one could also argue that with layoffs, and more people having to resort to working from home etc. Google offers the only low barrier to entry option, so Google advertising will increase like never before.</p> I’m still undecided about what happens to on-line ads, in particular what happens to the big gorilla, Google ads.

On the one hand, I tell myself Google’s ad business will be hurt badly because companies will be cutting back.

On the other hand, one could also argue that with layoffs, and more people having to resort to working from home etc. Google offers the only low barrier to entry option, so Google advertising will increase like never before.

]]> By: Mr Blog » Blog Archive » Google ads fate in economic downturn http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904519 Mr Blog » Blog Archive » Google ads fate in economic downturn Mon, 13 Oct 2008 19:31:07 +0000 http://gigaom.com/?p=24411#comment-904519 <p>[...] by Om’s post today, I’m still undecided about what happens to on-line ads, in particular what happens to the big [...]</p> [...] by Om’s post today, I’m still undecided about what happens to on-line ads, in particular what happens to the big [...]

]]> By: Om Malik http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904512 Om Malik Mon, 13 Oct 2008 18:50:48 +0000 http://gigaom.com/?p=24411#comment-904512 <p>@ronald... i agree with you the general plain vanilla banner ads will get a bit of shellacking. Also, yes I did get your email and well I am seriously swamped under email crush so it might be a while before I reply.</p> <p>@austinandrew... good point. I think real time control over ad plans is going to help online ads recover faster.</p> @ronald… i agree with you the general plain vanilla banner ads will get a bit of shellacking. Also, yes I did get your email and well I am seriously swamped under email crush so it might be a while before I reply.

@austinandrew… good point. I think real time control over ad plans is going to help online ads recover faster.

]]> By: austinandrew http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904510 austinandrew Mon, 13 Oct 2008 18:44:12 +0000 http://gigaom.com/?p=24411#comment-904510 <p>Even though online advertising will be OK in the long run, we are naive to think that it won't suffer in the short term. When companies cut their overall ad budgets, they don't necessarily say "online performs better than tv, so keep online." In a lot of cases -- including google adwords -- you can turn off online advertising with the click of a button. You can't do that with TV advertising you committed to 6 months ago.</p> Even though online advertising will be OK in the long run, we are naive to think that it won’t suffer in the short term. When companies cut their overall ad budgets, they don’t necessarily say “online performs better than tv, so keep online.” In a lot of cases — including google adwords — you can turn off online advertising with the click of a button. You can’t do that with TV advertising you committed to 6 months ago.

]]> By: Petabro http://gigaom.com/2008/10/12/dude-wheres-my-ad/#comment-904506 Petabro Mon, 13 Oct 2008 18:29:40 +0000 http://gigaom.com/?p=24411#comment-904506 <p>Om, We have seen this before (late 2000-2003). Established brands like yourselves should be ok. About 6 months ago at a kids birthday party a recent MBA from a top business school was talking how "targeted" ads would improve my lifestyle - that told me that we were on the top of the market. -A</p> Om, We have seen this before (late 2000-2003). Established brands like yourselves should be ok. About 6 months ago at a kids birthday party a recent MBA from a top business school was talking how “targeted” ads would improve my lifestyle – that told me that we were on the top of the market. -A

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