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Summary:

MySpace’s hyping up its expanded self-serve ad service like the second coming of, well, *Google* AdWords. After being in test for almost a y…

imageMySpace’s hyping up its expanded self-serve ad service like the second coming of, well, *Google* AdWords. After being in test for almost a year, the company is launching its MySpace MyAds product in open beta tonight.

The social network has been using what it calls hypertargeting to allow its brand advertisers capability to micro-target users with ads. But this expanded MyAds platform will allow anyone to create an account, choose from among 1100 niche categories, upload/choose creatives and start an ad campaign, targeting the 76 million U.S. MySpace users. This is a display ad system, unlike *Google*’s text based ad system (at least on its own site), but like *Google* and others, is a CPC system. Also, like *Google*, it has build an analytics tool for the self-serve users…from the screenshot I saw, it does look a lot like *Google* Analytics.

It hypertargeting service allows advertisers to target ads based on the interest that MySpace users display on their profile pages. The new MyAds service allows targeting parameters such as age, sex, geographical location, combining it with user interest categories including specific keywords within each category. For example, within the

  1. This is a nice move by myspace; but it continues to follow their stale old act of creating large amounts of revenue on the backs of members and their content.

    myspace is easily worth at least a billion, and where is the value coming from other than members/the communities content and activities.

    How much ad revenue is myspace sharing with members that generate ad revenue for them ? Are they giving anything back to the community that has put them where they are ?

    I am technology consultant, and this summer I became so feed up with the share cropper mentality of sites like myspace that I decided to build an application that shares the wealth that is created with the community.

    We also have a stand alone ad service and we have a granular micro revenue sharing service that allows members to share their revenue with Friends, Groups, or Causes.

    And unlike myspace and the rest we will be releasing most of the service to the open source community because we know we are not the smartest guys in the room.

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