Summary:

Dow Chemical Creates Web Video Series; the three-year old “Human Element” campaign, aimed at showing how the chemical company is working on global problems, expands to the web. (AdWeek) Turner’s Contextual TV Ads Launch; media buyers Starcom and Magna Global sign up for the service that […]

Dow Chemical Creates Web Video Series; the three-year old “Human Element” campaign, aimed at showing how the chemical company is working on global problems, expands to the web. (AdWeek)

Turner’s Contextual TV Ads Launch; media buyers Starcom and Magna Global sign up for the service that better targets ads to content within shows. (Broadcasting & Cable) (previous coverage)

MediaFLO Bulks Up Mobile TV Offerings; My Own Worst Enemy, The Ex-List, and CSI among the new shows being offered by the service. (MediaPost)

Stream Live Video from Your Blackberry; Next2Friends announces support for the Blackberry Curve and Pearl. (jkOnTheRun)

Olympics Were a Loss for NBC; despite generating $1 billion in revenue, the network recorded a loss for the event, the size of which it hasn’t undisclosed. (The Hollywood Reporter)

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