Social applications are spreading off the networks and into the web as a whole, making it a more engaging and social place than it has ever been before. But how do startups, developers, and big businesses get through all the noise and find success? GigaOM readers are invited to attend the SNAP Summit Oct. 28 in San Francisco, to learn the basics of user growth: how to attract users, retain and measure them, influence their actions, monetize them, and eventually produce a highly successful company on the social web. GigaOM readers get a special 10 percent discount on registration!