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Two new studies being released Wednesday promise answers to some of the questions that plague marketers about online advertising. In particu…

Two new studies being released Wednesday promise answers to some of the questions that plague marketers about online advertising. In particular: do online ads drive purchases? And how? Research from male-centric entertainment site Break.com claims, naturally, to understand men’s online behavior. The company, which commissioned the study by Hall and Partners, polled a national sample of roughly 500 males between 18- and 34 who go online at least once per month. Break found that 59 percent of males notice online ads, while 47 percent made a purchase as a result of one.

Where the men are: networking and gaming: The cohort clearly loves the internet, with 69 percent saying they can

  1. I have to agree on the annoying repetitious ads. The one for Scottrade on Yahoo video is horrible.

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