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	<title>Comments on: The MMO Post-Launch Period: Do&#039;s and Don&#039;ts</title>
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	<link>http://gigaom.com/2008/10/07/the-dos-and-donts-of-a-mmo-post-launch/</link>
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		<title>By: Adam</title>
		<link>http://gigaom.com/2008/10/07/the-dos-and-donts-of-a-mmo-post-launch/#comment-149032</link>
		<dc:creator><![CDATA[Adam]]></dc:creator>
		<pubDate>Thu, 16 Oct 2008 01:15:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=23440#comment-149032</guid>
		<description><![CDATA[I am sorry, but - as someone who&#039;s spent many years in the MMO industry - I strenuously disagree with, well, almost every single point in this article. I doubt that anyone with post-launch knowledge of a live MMO would agree with this list.

Thank you for raising the topic - it&#039;s an interesting area, definitely - but I don&#039;t think you understand the MMO industry at all - neither the developers nor the players nor the history - and several of your recommendations above will probably do most people more harm than good.

For a detailed breakdown and analysis of what&#039;s wrong with this list and why, and a very brief start on what people should think about instead, c.f.: http://t-machine.org/index.php/2008/10/16/mmo-dos-and-donts-launching-an-mmo/

HAND.]]></description>
		<content:encoded><![CDATA[<p>I am sorry, but &#8211; as someone who&#8217;s spent many years in the MMO industry &#8211; I strenuously disagree with, well, almost every single point in this article. I doubt that anyone with post-launch knowledge of a live MMO would agree with this list.</p>
<p>Thank you for raising the topic &#8211; it&#8217;s an interesting area, definitely &#8211; but I don&#8217;t think you understand the MMO industry at all &#8211; neither the developers nor the players nor the history &#8211; and several of your recommendations above will probably do most people more harm than good.</p>
<p>For a detailed breakdown and analysis of what&#8217;s wrong with this list and why, and a very brief start on what people should think about instead, c.f.: <a href="http://t-machine.org/index.php/2008/10/16/mmo-dos-and-donts-launching-an-mmo/" rel="nofollow">http://t-machine.org/index.php/2008/10/16/mmo-dos-and-donts-launching-an-mmo/</a></p>
<p>HAND.</p>
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		<title>By: T=Machine &#187; MMO do&#8217;s and don&#8217;ts: Launching an MMO</title>
		<link>http://gigaom.com/2008/10/07/the-dos-and-donts-of-a-mmo-post-launch/#comment-149031</link>
		<dc:creator><![CDATA[T=Machine &#187; MMO do&#8217;s and don&#8217;ts: Launching an MMO]]></dc:creator>
		<pubDate>Thu, 16 Oct 2008 01:08:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=23440#comment-149031</guid>
		<description><![CDATA[[...] Hedengren (TDH) posted for GigaOM a list of things you should and shouldn&#8217;t do immediately after launching an MMO. They are mostly specious - I&#8217;m afraid I have no idea who Thord is or what he&#8217;s done, [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Hedengren (TDH) posted for GigaOM a list of things you should and shouldn&#8217;t do immediately after launching an MMO. They are mostly specious &#8211; I&#8217;m afraid I have no idea who Thord is or what he&#8217;s done, [...]</p>
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	<item>
		<title>By: Freelance Friday: My Writing Week 41 &#124; tdhedengren</title>
		<link>http://gigaom.com/2008/10/07/the-dos-and-donts-of-a-mmo-post-launch/#comment-149030</link>
		<dc:creator><![CDATA[Freelance Friday: My Writing Week 41 &#124; tdhedengren]]></dc:creator>
		<pubDate>Fri, 10 Oct 2008 15:38:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=23440#comment-149030</guid>
		<description><![CDATA[[...] The MMO Post-Launch Period: Do’s and Don’tsA story on MMOs post-launch, on GigaOM [...]]]></description>
		<content:encoded><![CDATA[<p>[...] The MMO Post-Launch Period: Do’s and Don’tsA story on MMOs post-launch, on GigaOM [...]</p>
]]></content:encoded>
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		<title>By: Thord Daniel Hedengren</title>
		<link>http://gigaom.com/2008/10/07/the-dos-and-donts-of-a-mmo-post-launch/#comment-149029</link>
		<dc:creator><![CDATA[Thord Daniel Hedengren]]></dc:creator>
		<pubDate>Thu, 09 Oct 2008 07:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=23440#comment-149029</guid>
		<description><![CDATA[@Allan,
There is great need for innovation indeed, I agree. This include business models that will make a game sustainable even if the subscriber count isn&#039;t in the 100 000&#039;s. Some games actually manages that already, but the MMO industry needs to wake up on this matter on a wider scale.

@Butler Lampson,
That is indeed a great game, and I&#039;m sure we&#039;ll cover it in the future should a nice story arise.]]></description>
		<content:encoded><![CDATA[<p>@Allan,<br />
There is great need for innovation indeed, I agree. This include business models that will make a game sustainable even if the subscriber count isn&#8217;t in the 100 000&#8242;s. Some games actually manages that already, but the MMO industry needs to wake up on this matter on a wider scale.</p>
<p>@Butler Lampson,<br />
That is indeed a great game, and I&#8217;m sure we&#8217;ll cover it in the future should a nice story arise.</p>
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		<title>By: Butler Lampson</title>
		<link>http://gigaom.com/2008/10/07/the-dos-and-donts-of-a-mmo-post-launch/#comment-149028</link>
		<dc:creator><![CDATA[Butler Lampson]]></dc:creator>
		<pubDate>Tue, 07 Oct 2008 23:08:36 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=23440#comment-149028</guid>
		<description><![CDATA[Om:

Seriously, get with the fucking picture dude;  You have not even named or covered the most successful MMOG beta do date, www.wgt.com

This is a true oxycontin for the masses and has gamers addicted:

http://www.techcrunch.com/2008/10/06/world-golf-tour-hits-hole-in-one-with-rich-multiplayer-flash-game/]]></description>
		<content:encoded><![CDATA[<p>Om:</p>
<p>Seriously, get with the fucking picture dude;  You have not even named or covered the most successful MMOG beta do date, <a href="http://www.wgt.com" rel="nofollow">http://www.wgt.com</a></p>
<p>This is a true oxycontin for the masses and has gamers addicted:</p>
<p><a href="http://www.techcrunch.com/2008/10/06/world-golf-tour-hits-hole-in-one-with-rich-multiplayer-flash-game/" rel="nofollow">http://www.techcrunch.com/2008/10/06/world-golf-tour-hits-hole-in-one-with-rich-multiplayer-flash-game/</a></p>
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		<title>By: Allan</title>
		<link>http://gigaom.com/2008/10/07/the-dos-and-donts-of-a-mmo-post-launch/#comment-149027</link>
		<dc:creator><![CDATA[Allan]]></dc:creator>
		<pubDate>Tue, 07 Oct 2008 20:17:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=23440#comment-149027</guid>
		<description><![CDATA[Those are some great tips thanks.  I think the WOW revenue model is sustainable only for the highest quality games that get the most market traction.  For every second-tier game that might still be fun but doesn&#039;t have the high production value, I think there needs to be an innovation in this space.  More so now that there are a ton of startups, VC backed or not, that are gunning for a piece of the WOW pie.  I think I might have an answer....]]></description>
		<content:encoded><![CDATA[<p>Those are some great tips thanks.  I think the WOW revenue model is sustainable only for the highest quality games that get the most market traction.  For every second-tier game that might still be fun but doesn&#8217;t have the high production value, I think there needs to be an innovation in this space.  More so now that there are a ton of startups, VC backed or not, that are gunning for a piece of the WOW pie.  I think I might have an answer&#8230;.</p>
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